Article

Vicky Shelton-smith
Vicky Shelton-smith 1 December 2014

There's No Need To Fear The 'M' Word

B2B marketers certainly know the importance of content, but many still face the challenge of the big M word: Measurement

B2B marketers certainly know the importance of content, but many still face the challenge of the big M word: measurement. An article last week on Marketing Land highlighted this, and suggested three ways of moving from simply creating content to demonstrating content performance in 2015: 


1. Target Demand
In order to receive better converting site visitors, you’ll need to target demand using data, combined with an understanding of your audience. So as well as defining the customer and their needs, it also requires quantitative research – using reliable analytics that tell you what your target audience is searching for.

Read More Digital Marketing Articles on Digital Doughnut

2. Content Optimisation
Of course, Google is becoming smarter as the years go by, but that doesn’t mean you should stop optimising your content at the time of creation. This will ensure it’s being found for the search terms your audience enters. Simple on-page optimisation tactics helps tell Google and other search engines what your content is really about.

3. Measure Results
It’s vital to know how effective your content is. How will you know if it’s working otherwise? In order to do this, you will need to set KPIs (Key Performance Indicators) for every distribution channel. Make sure the analytics are measuring not just the KPIs, but also how each channel is contributing to leads and conversions.

Failing to measure content performance can result in a number of things – from targeting the wrong audience to creating content that is unengaging and useless to anyone who reads it. Are you going to make 2015 the year that you understand how your all-important content is performing and how it’s helping you reach your business goals?

Original post here.

 

Read More Digital Marketing Articles on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more