Article

Hrefna Helgadottir
Hrefna Helgadottir 4 November 2014

Music Specific "Guide To Social Media"

With the pace of internet-things-happening, who can keep up with the dozens of social networks required? And which are specific to musicians?

Do I really have to...?

 

Making music is challenging enough. With the pace of internet-things-happening, who can keep up with the dozens of social networks required? And which are specific to musicians? Wouldn’t it be great to find some musicians and just ask them?

We have research that did just that. It is called "How does online content go viral and what is its relevance in the music industry?" The bottom line is 5% of operating musicians rely solely on traditional media for marketing. The rest? You guessed it. Social media.

This means social media is here to stay in music promotion. Our estimate is professional musicians manage about twelve different social networks. Ouch! We are going to list which really matter based on this research. So you can prioritise.

 

Social media is here to stay in music promotion

Social media carries the weight of the musicians’ promotion (70%-90%) and is ranked as extremely important by musicians. Don’t misunderstand and discount traditional media for what it is good for. Social media does not replace traditional media, as 80% of musicians use a combination of the two. But traditional doesn’t replace social media either as is clearly demonstrated. 

What musicians’ value most about the social media platforms is the ability to build an audience and connect with fans. Other values come secondary and include providing data, marketing stuff and "the illusion of success is important to record companies according to managers" (granted, was presented as a joke by a research participant but has merits).

 

Musicians’ guide to the most relevant social networks

1) Facebook still dominates as the most useful tool for musicians and ranks highest by a mile

2) YouTube comes next

3) Then there are music services: SoundCloud (early stages), iTunes (pros) and to lesser extent Spotify

4) Twitter & Instagram become increasingly important as the musician becomes more established. 
Tumblr is a weird one, as it doesn’t hold general appeal but those who use it are obsessed with it

5) At this stage you should probably have your own website

6) Don’t worry about Pinterest or Google Plus

 

 

There’s some heat in the office about number 6. Can they really be overlooked?
Do you use google plus and pinterest? What’s your experience? We want to know. 
Talk to us on twitter using #Promogogo or @promogogo. 
(or on facebooktumblrinstagramlinkedinpinterestemail)

 

Originally posted here

Cover image credit: Visualizing Fiendships

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more