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Exclusive: How Do We Address The Digital Skills Shortage?

Exclusive: How Do We Address The Digital Skills Shortage?

By 2017 Britain will need 785,000 digitally-skilled workers - How can we bridge the digital skills gap?

Digital Doughnut Contributor
Digital Doughnut Contributor 26 May 2015
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Is Twitter So 2010 And Is Instagram Its Replacement?

Is Twitter So 2010 And Is Instagram Its Replacement?

With a reduction in our attention span, will Instagram push out Twitter?

Jonathan Rudden
Jonathan Rudden 26 May 2015
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Managing Digital Assets Tto Maximise Efficiency

Managing Digital Assets Tto Maximise Efficiency

Successful digital marketing is effortlessly smooth on the surface - not to mention attractive and engaging - but this expertly conceals a complex machine underneath.

Jennifer Trenery
Jennifer Trenery 22 May 2015
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Five Must Have Apps For Social Media Management

Five Must Have Apps For Social Media Management

Used in combination, these 5 apps will make it easy to manage your social media accounts.

Kelly Johnson
Kelly Johnson 22 May 2015
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How To Address Your Consumers' Undefined Needs

How To Address Your Consumers' Undefined Needs

MENA Trends for 2015: Brands need to start proposing personally crafted solutions that inform better, stronger, faster.

Philippa Clayre
Philippa Clayre 21 May 2015
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Digital's New Relationship With Brick-And-Mortar

Digital's New Relationship With Brick-And-Mortar

Digital's role in commerce goes beyond eCommerce. A new report by @DeloitteDIGI_US shows just how disruptive digital is.

Greta Paa-kerner
Greta Paa-kerner 21 May 2015
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What To Say On Social Media

What To Say On Social Media

Marketers need to know their audience's behavior and have a strategy laid out for social media reach out.

Nicky Nikolaev
Nicky Nikolaev 20 May 2015
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Mobile Games - New Marketing Strategy

Mobile Games - New Marketing Strategy

Mobiles are integral part of digital world for today and future too.

Spruha Pandya
Spruha Pandya 19 May 2015
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Are You Losing Your Customers At The Checkout?

Are You Losing Your Customers At The Checkout?

The dangers of focusing solely on an acquisition strategy.

Martin Wallace
Martin Wallace 19 May 2015
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Google Troubles - Violation Of Europe's Anti-Trust Laws?

Google Troubles - Violation Of Europe's Anti-Trust Laws?

When Google puts advertisements on top of the search results, is it in violation of Europe's anti-trust laws?

Alexis Ternoy
Alexis Ternoy 19 May 2015
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Are Canadian Retailers Ready For Chinese Tourists?

Are Canadian Retailers Ready For Chinese Tourists?

While Canada is seeing a spike in Chinese tourists, few businesses understand how to influence their purchasing habits.

Michael Ash
Michael Ash 18 May 2015
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How B2B Businesses Are Tackling Social Media In 2015

How B2B Businesses Are Tackling Social Media In 2015

With social media no longer just a buzzword and for B2C industries to focus on, what opportunities do B2B sectors have?

Dennis Taylor
Dennis Taylor 18 May 2015
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What Makes Customers Happy?

What Makes Customers Happy?

The most common question between all companies operating in many markets is: how to make our customers happy?

Islam Gouda
Islam Gouda 18 May 2015
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Moving Away From Celebrity Endorsements Towards Social Media Influencers

Moving Away From Celebrity Endorsements Towards Social Media Influencers

The power of social media advocates and influencers on consumer behaviour.

Jonathan Rudden
Jonathan Rudden 15 May 2015
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Can Authorities Take Fingerprint Data From Apple?

Can Authorities Take Fingerprint Data From Apple?

Apple's new "swipe and pay" requires that people use a fingerprint. As such, can the police take that fingerprint data from Apple?

Alexis Ternoy
Alexis Ternoy 15 May 2015
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Easy Google Adwords ROI Calculator

Easy Google Adwords ROI Calculator

Never wonder if your Adwords campaign is paying off.

Kylon Gustin
Kylon Gustin 14 May 2015
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Biggest Budgetary Challenges For Multi-Location Brands

Biggest Budgetary Challenges For Multi-Location Brands

We consider the biggest budget-busters for multi-location brands, and present a solution to meet their most crucial - and costly - marketing challenges.

Jennifer Trenery
Jennifer Trenery 14 May 2015
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The Online Review Revolution

The Online Review Revolution

Online customer reviews are not new. But the way that the review industry works looks set to change significantly...and

Michael Fotis
Michael Fotis 14 May 2015
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Welcome To The C2B Era - What Entrepreneurs Can Learn From Alibaba's Jack Ma

Welcome To The C2B Era - What Entrepreneurs Can Learn From Alibaba's Jack Ma

Alibaba's self-made Founder and CEO declared open the era of C2B, or Consumer to Business. Customers will soon completely dictate to companies what they need from them.

Pascal Clarysse
Pascal Clarysse 13 May 2015
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Demanding Better For The Community Management Industry

Demanding Better For The Community Management Industry

Changes will occur within the industry, but one fact stays true: Community should reside *across* the organisation.

Christie Fidura
Christie Fidura 13 May 2015
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The Evolution Of Social Media Jobs

The Evolution Of Social Media Jobs

Social media has truly been life changing in the past decade, but what is it that makes it so powerful? It is so much more than the latest trend or simply a socially disruptive form of communication.

Julia Deutsch
Julia Deutsch 12 May 2015
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Are Marketing And Sales Completely Separate?

Are Marketing And Sales Completely Separate?

Do digital staff need to be skilled in both marketing and sales?

Will Kennard
Will Kennard 12 May 2015
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Why Brands Need To Start Seriously Considering Snapchat

Why Brands Need To Start Seriously Considering Snapchat

Written by Jamie McAdam submitted by Eleanna Sbokou. Snapchat: Why are users addicted to it? What's in it for brands?

Eleanna Sbokou
Eleanna Sbokou 12 May 2015
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Marketing Tactic Or Altruistic Endeavour? Why Do Brands Take On Special Causes?

Marketing Tactic Or Altruistic Endeavour? Why Do Brands Take On Special Causes?

Consumers trust companies that stand for social causes. Are companies doing it for sales or do they really care?

Greta Paa-kerner
Greta Paa-kerner 11 May 2015
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The Market-Based Marketing: When Products Are Obsolete

The Market-Based Marketing: When Products Are Obsolete

When you were the last time in a mall, going through the shops; with a scent or aroma around the place - it might be of a perfume, the smell of popcorn and its sound popping and children with joy are eating it, or it...

Islam Gouda
Islam Gouda 11 May 2015
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