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Marketing Database Management: Precision Drives Sales

Marketing Database Management: Precision Drives Sales

What we have observed, and seems to be a common denominator across most data we review, is the lack of segmentation that has been undertaken as datasets are built.

William Yates
William Yates 3 July 2015
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Mind The Marketing Gaps In The Customer Journey

Mind The Marketing Gaps In The Customer Journey

We take a look at some of the critical facts and figures of the report and offer key insights into how to create a joined-up cross-channel marketing strategy.

Chloe Basterfield
Chloe Basterfield 2 July 2015
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5 Killer SMS Marketing Tactics

5 Killer SMS Marketing Tactics

Here's what you need to know, to take your SMS marketing to a whole other level.

John Terra
John Terra 2 July 2015
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Are Micro-Moments Changing The User Journey?

Are Micro-Moments Changing The User Journey?

Google's efforts to educate and advocate the art of selling through "micro-moments" is just the tipping point.

Michael Ash
Michael Ash 2 July 2015
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Apple Just Proved That Taylor Swift Is Bigger Than The Beatles

Apple Just Proved That Taylor Swift Is Bigger Than The Beatles

Behold the power of Taylor Swift. Even the most archaic of haters must admit: the perky pop star has accomplished something that's on par with David's victory over Goliath.

Alexis Ternoy
Alexis Ternoy 2 July 2015
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Do Branded Games Have Souls?

Do Branded Games Have Souls?

With 33.5 million Britons playing games, it's not surprising that the use of Branded Games is growing among marketers...

Rowan Heasley
Rowan Heasley 1 July 2015
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Data Not Cool? Think Again .

Data Not Cool? Think Again .

"Everybody wants to work for Google", exclaims my colleague, after a chat with a fellow networker about recruiting CRM and data managers.

Martin Wallace
Martin Wallace 1 July 2015
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Technology Is Making The Subscription Business Model THE Go-To Model

Technology Is Making The Subscription Business Model THE Go-To Model

The whole idea behind the subscription the model is that, technology is making it easy to reach customers all over the world.

Alexis Ternoy
Alexis Ternoy 1 July 2015
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Hybrid Apps Are Here To Stay

Hybrid Apps Are Here To Stay

Native Apps, Web Apps & Hybrid Apps: Understanding the difference, and their pro's and con's

Tamara Rorrison
Tamara Rorrison 30 June 2015
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YouTube Announces Game-Changing TrueView For Shopping Feature

YouTube Announces Game-Changing TrueView For Shopping Feature

YouTube's TrueView is letting advertisers build e-commerce into their ads.

Mike Owen
Mike Owen 30 June 2015
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Social Updates Businesses Should Know About

Social Updates Businesses Should Know About

From click-to-call on Facebook to advertising on Instagram, here's our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh.

Jennifer Trenery
Jennifer Trenery 30 June 2015
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Blog Post Length: It Turns Out Size Does Matter

Blog Post Length: It Turns Out Size Does Matter

Blog Posts: 200 Words or 2000 Words. How Do You Choose?

Michael Irvine
Michael Irvine 29 June 2015
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Unlocking The Power Of Your Customer Data

Unlocking The Power Of Your Customer Data

Understand how to use your customer data to better understand and engage your customers.

John Woodrow
John Woodrow 29 June 2015
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Beacon Technology: Why The Slow Uptake?

Beacon Technology: Why The Slow Uptake?

Beacon technology could change the way people shop in stores and completely revolutionise how retailers collect consumer data and interact with shoppers.

James Carter
James Carter 29 June 2015
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Social Media Is A Business: Should It Be Regulated?

Social Media Is A Business: Should It Be Regulated?

Social media is no longer a chat room where people can state opinions with no repercussions.

Gal Borenstein
Gal Borenstein 29 June 2015
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5 Top Project Management Tools For Small Businesses

5 Top Project Management Tools For Small Businesses

To control different aspects of the project management process, project management tools become necessary.

Dipti Parmar
Dipti Parmar 26 June 2015
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5 Data Fuelled Selling Ideas That Actually Work

5 Data Fuelled Selling Ideas That Actually Work

Working strategically with your data takes some elbow grease, but the returns can be massive.

Chloe Basterfield
Chloe Basterfield 26 June 2015
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Don

Don't Rush Your Call To Action

You've made a stellar video: it's fun, entertaining, and informative.

Nima Amiri
Nima Amiri 25 June 2015
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Building A Budget-Based Analytics Platform

Building A Budget-Based Analytics Platform

Build an analytics platform cheaply, and reap the benefits of better-informed business strategies.

John Terra
John Terra 25 June 2015
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One Minute Of A Consumer's Time On Mobile Will Cost You Nearly £7

One Minute Of A Consumer's Time On Mobile Will Cost You Nearly £7

A new international research study shows what consumers believe they are worth to mobile advertisers.

Stephen Jenkins
Stephen Jenkins 25 June 2015
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The 10 Year Loops Of Technology Change

The 10 Year Loops Of Technology Change

What will the next 10 years transformative technology look like?

Digital Doughnut Contributor
Digital Doughnut Contributor 24 June 2015
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What A Community Manager Really Does All Day

What A Community Manager Really Does All Day

A Community Manager role is to contribute positively to the company bottom line revenue.

Christie Fidura
Christie Fidura 24 June 2015
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How To Power Up With Programmatic Marketing

How To Power Up With Programmatic Marketing

The key to successful marketing in the simplest terms is: having the right product, in the right place, at the right time and being seen by the right audience.

Zoe-lee Skelton
Zoe-lee Skelton 24 June 2015
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Local SEO: Stop Neglecting Your Google+ Local Profile. Now.

Local SEO: Stop Neglecting Your Google+ Local Profile. Now.

According to recent research conducted in the US, businesses need to start taking local search seriously soon.

Eleanna Sbokou
Eleanna Sbokou 24 June 2015
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Content Marketing Budgets On The Rise

Content Marketing Budgets On The Rise

Best-in-class content marketing will increasingly need to be powered by, customer-centric, intelligent business software.

Mike Owen
Mike Owen 23 June 2015
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