Jennifer Trenery
Jennifer Trenery 30 June 2015

Social Updates Businesses Should Know About

From click-to-call on Facebook to advertising on Instagram, here's our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh.

Social media is a fast moving world, and it pays for brands to have their fingers on the pulse. Here are five developments from the social world that we think you need to be keeping an eye on.


Click-To-Call Is Coming To Facebook Ads

Brands investing in local advertising on Facebook are in luck. As part of their local awareness objective, Facebook is taking a leaf out of Google’s book and introducing a ‘call now’ button to news feed ads, allowing mobile users to call the business just by tapping a button – a brilliant addition which builds on last year’s ‘get directions’ button.




(Source: Facebook)

51% of mobile searchers are searching on the go, so by removing unnecessary steps from their journey to conversion, click-to-call makes finding and connecting with a local business a lot more streamlined.

It’s nice and easy – just choose a call-to-action, select the area you want to reach and choose your budget. You can see the results directly on your Page’s notifications panel, including people reached and clicks.

Pinterest Is Introducing Buyable Pins

It’s what all of the 70 million users of Pinterest have been waiting for… The red ‘Pin It’ button will soon be joined by a blue ‘Buy It’ button on the Pinterest mobile app, allowing Pinners on iPad and iPhone to browse products, swipe through different colours and sizes and buy straight from brands without having to leave the platform. And that’s not even as convenient as it gets – Pinterest have partnered with Apple Pay, making the whole experience as seamless as can be. No one will ever need to leave Pinterest ever again.


(Source: Pinterest)

Interestingly, Pinterest won’t be taking a cut of sales made through the platform – instead, they’ll look to increase revenue from ads, or ‘promoted pins’. It’s rolling out in the US as we speak, and Android and desktop users are set to be included in future releases.

Instagram Is Opening Up Its Ads To All 

Previously a privilege reserved for an exclusive few, Instagram is now opening up its advertising to all businesses, regardless of size, as well as expanding its targeting features by working with Facebook.

Through new ‘carousel ads’, Instagram aims to encourage brands to tell a story rather than simply share one image or video – and the new ads will offer more interaction, allowing users to download apps, sign up for services and even buy products directly from the platform. Put it this way: if we’re not on Pinterest, you’ll find us on Instagram.

The ads will be available to buy through an Instagram Ads API as well as Facebook ad buying interfaces, and are expected to roll out globally throughout the year.

Instagram's Also Got A New Web Layout

And about time too. Instagram’s new web layout now mirrors the app in displaying three large images in each rowrather than five. It also no longer features the cover images or borders around images. This is great news for image-focused brands who will be able to get a bit more creative with their visual strategy and hopefully gain more engagement on the photo sharing platform.


(Source: via Guillermo Alonso Lorenzo on LinkedIn)

Finally... Facebook Now Supports Animated GIFS

We’ve been saving the best for last. In a bid to help people ‘express themselves in fun new ways’, Facebook now supports animated GIFs. While whether or not this is good news depends heavily on your friends list, we think it’s another giant leap forward for visual sharing on social media. The only bad news is that Pages aren’t included in the fun… yet.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more