Article

Jennifer Trenery
Jennifer Trenery 30 June 2015

Social Updates Businesses Should Know About

From click-to-call on Facebook to advertising on Instagram, here's our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh.

Social media is a fast moving world, and it pays for brands to have their fingers on the pulse. Here are five developments from the social world that we think you need to be keeping an eye on.
 

 

Click-To-Call Is Coming To Facebook Ads

Brands investing in local advertising on Facebook are in luck. As part of their local awareness objective, Facebook is taking a leaf out of Google’s book and introducing a ‘call now’ button to news feed ads, allowing mobile users to call the business just by tapping a button – a brilliant addition which builds on last year’s ‘get directions’ button.

 

 

 

(Source: Facebook)
 

51% of mobile searchers are searching on the go, so by removing unnecessary steps from their journey to conversion, click-to-call makes finding and connecting with a local business a lot more streamlined.
 

It’s nice and easy – just choose a call-to-action, select the area you want to reach and choose your budget. You can see the results directly on your Page’s notifications panel, including people reached and clicks.
 

Pinterest Is Introducing Buyable Pins

It’s what all of the 70 million users of Pinterest have been waiting for… The red ‘Pin It’ button will soon be joined by a blue ‘Buy It’ button on the Pinterest mobile app, allowing Pinners on iPad and iPhone to browse products, swipe through different colours and sizes and buy straight from brands without having to leave the platform. And that’s not even as convenient as it gets – Pinterest have partnered with Apple Pay, making the whole experience as seamless as can be. No one will ever need to leave Pinterest ever again.

 

(Source: Pinterest)
 

Interestingly, Pinterest won’t be taking a cut of sales made through the platform – instead, they’ll look to increase revenue from ads, or ‘promoted pins’. It’s rolling out in the US as we speak, and Android and desktop users are set to be included in future releases.
 

Instagram Is Opening Up Its Ads To All 

Previously a privilege reserved for an exclusive few, Instagram is now opening up its advertising to all businesses, regardless of size, as well as expanding its targeting features by working with Facebook.
 

Through new ‘carousel ads’, Instagram aims to encourage brands to tell a story rather than simply share one image or video – and the new ads will offer more interaction, allowing users to download apps, sign up for services and even buy products directly from the platform. Put it this way: if we’re not on Pinterest, you’ll find us on Instagram.
 

The ads will be available to buy through an Instagram Ads API as well as Facebook ad buying interfaces, and are expected to roll out globally throughout the year.

Instagram's Also Got A New Web Layout

And about time too. Instagram’s new web layout now mirrors the app in displaying three large images in each rowrather than five. It also no longer features the cover images or borders around images. This is great news for image-focused brands who will be able to get a bit more creative with their visual strategy and hopefully gain more engagement on the photo sharing platform.


 

(Source: instagram.com/frederic.monceau via Guillermo Alonso Lorenzo on LinkedIn)
 

Finally... Facebook Now Supports Animated GIFS

We’ve been saving the best for last. In a bid to help people ‘express themselves in fun new ways’, Facebook now supports animated GIFs. While whether or not this is good news depends heavily on your friends list, we think it’s another giant leap forward for visual sharing on social media. The only bad news is that Pages aren’t included in the fun… yet.
 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more