Article

John Terra
John Terra 2 July 2015
Categories Mobile, Social Media

5 Killer SMS Marketing Tactics

Here's what you need to know, to take your SMS marketing to a whole other level.

If you want to take advantage of today’s increased mobile device usage, then you have to master the tools. One of the most popular ways of turning your business into a better-known presence is by using SMS marketing.



But it’s one thing to say "Use SMS marketing". It’s a whole different matter to actually have the know-how to do it effectively. Fortunately, here are some SMS marketing tactics that will yield some great results. But first, it’s definition time.

SMS Explained
Short Message Service, or SMS, is a permission-based messaging platform that allows users to receive text messages of up to 140 characters, with Twitter being the most well-known SMS medium. Although the gross character count is actually 160, the first 20 characters are reserved for the sender’s name. So, here’s how to be an SMS marketing rock star.

Associate It With Social Media
If there’s any other trend out there that’s as big as SMS, it’s social media. So, why not have these twin titans working for you together? Have a text message with your social media page link embedded in it. On the other end, place a sign-up window on your page so that users can get SMS messages and be kept abreast of your business’ latest news and promotions. Maybe offer people an incentive for signing up! And speaking of sign-up incentives ...

Hold A Contest
Who doesn’t appreciate a bit of fun that may end up snaring them some cool prizes? Run a contest either weekly or monthly, using something as simple as a "text this code for a chance to win" drawings. If you want to add more names to your SMS message list, hold a contest to see who can sign up the most friends.

Offer Discounts
People not only enjoy contests, they enjoy discounts as well. Send people an SMS message that instructs the user to respond with a code, which in turn sends them to your website and provides them with some cool money-saving offer, perhaps in the form of a printable coupon or a QR Code.

Host An Event
Personally speaking, nothing is cooler than wondering what to do on any given evening, only to receive a text message from a local bar announcing a trivia night or sports promotion. If you have a restaurant, bar, or other service-related business in the entertainment/leisure industry, consider having a theme night or other special event, then promote the daylights out of it via SMS.

Keep It Short, Sweet, And Actionable
You would think that a 140 character limitation would mean fewer boring messages, but some businesses manage to pull it off anyway. Make your point (what, where, how), and give the user the means of acting on it. Something like "World Cup Nite 7-9, 50% Off All Beers, and Text 4747 For Appetizer Coupon", for instance, gives people the deal, when it is, and even offers an extra incentive to anyone who heeds the call to action, and that only took 73 characters.

Want more ideas? Check out "Mobile Marketing Strategies to Help You Make More Sales" for additional inspirations. If you crave even more insights, then visit "SMS Marketing: What You Need to Know".

Find out more on the future of Technology at our DLUK - Trends Briefing on the 24th September 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more