Article

Nicky Nikolaev
Nicky Nikolaev 20 May 2015
Categories Content, Social Media

What To Say On Social Media

Marketers need to know their audience's behavior and have a strategy laid out for social media reach out.

Most of the times people do not have the slightest idea how and what to say on Social Media. I’ve prepared a short list outlining the things you should be communicating and what they will do for you.

For example you can discuss what inspires you, share inspirational images and quotes. You can also share how you overcame an objection or how a lead strategy is working let’s say.

Social media is supposed to be fun! Sharing something funny can make your team smile and make your fans realize you share the same interests and have the same characteristics when it comes to funny content. A real life cartoon or a picture is a good way to achieve this.

However, you should be really careful what, when and how often you share it on social media. There should be a well balanced strategy for that. If the case is you don’t have one, you could use the one I have prepared right down below:

Half of your content should most definitely entertain and invite conversation:

  1. Interesting photos and videos
  2. Questions
  3. Share a success story
  4. Say something funny
  5. Fill in the blank posts

Thirty percent of your content let’s say should be useful and informative:

  1. Industry stats
  2. Hints and tips
  3. Helpful blog posts

And around twenty percent of it should be focused on the promotion of your business:

  1. Product updates
  2. Customer stories
  3. Offers and promotions

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more