Nicky Nikolaev
Nicky Nikolaev 20 May 2015
Categories Content, Social Media

What To Say On Social Media

Marketers need to know their audience's behavior and have a strategy laid out for social media reach out.

Most of the times people do not have the slightest idea how and what to say on Social Media. I’ve prepared a short list outlining the things you should be communicating and what they will do for you.

For example you can discuss what inspires you, share inspirational images and quotes. You can also share how you overcame an objection or how a lead strategy is working let’s say.

Social media is supposed to be fun! Sharing something funny can make your team smile and make your fans realize you share the same interests and have the same characteristics when it comes to funny content. A real life cartoon or a picture is a good way to achieve this.

However, you should be really careful what, when and how often you share it on social media. There should be a well balanced strategy for that. If the case is you don’t have one, you could use the one I have prepared right down below:

Half of your content should most definitely entertain and invite conversation:

  1. Interesting photos and videos
  2. Questions
  3. Share a success story
  4. Say something funny
  5. Fill in the blank posts

Thirty percent of your content let’s say should be useful and informative:

  1. Industry stats
  2. Hints and tips
  3. Helpful blog posts

And around twenty percent of it should be focused on the promotion of your business:

  1. Product updates
  2. Customer stories
  3. Offers and promotions

Originally posted here.


About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more