Article

Nicky Nikolaev
Nicky Nikolaev 20 May 2015
Categories Content, Social Media

What To Say On Social Media

Marketers need to know their audience's behavior and have a strategy laid out for social media reach out.

Most of the times people do not have the slightest idea how and what to say on Social Media. I’ve prepared a short list outlining the things you should be communicating and what they will do for you.

For example you can discuss what inspires you, share inspirational images and quotes. You can also share how you overcame an objection or how a lead strategy is working let’s say.

Social media is supposed to be fun! Sharing something funny can make your team smile and make your fans realize you share the same interests and have the same characteristics when it comes to funny content. A real life cartoon or a picture is a good way to achieve this.

However, you should be really careful what, when and how often you share it on social media. There should be a well balanced strategy for that. If the case is you don’t have one, you could use the one I have prepared right down below:

Half of your content should most definitely entertain and invite conversation:

  1. Interesting photos and videos
  2. Questions
  3. Share a success story
  4. Say something funny
  5. Fill in the blank posts

Thirty percent of your content let’s say should be useful and informative:

  1. Industry stats
  2. Hints and tips
  3. Helpful blog posts

And around twenty percent of it should be focused on the promotion of your business:

  1. Product updates
  2. Customer stories
  3. Offers and promotions

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
Guide to optimizing promo codes in your email marketing campaigns

Guide to optimizing promo codes in your email marketing campaigns

For e-commerce brands, email campaigns and promo codes are valuable tools, especially when used together. Email marketing is a great vehicle for promo codes, but only if they are correctly optimized. Promo code emails...

Michael Quoc
Michael Quoc 4 September 2018
Read more
The 80/20 Rule Of Headlines

The 80/20 Rule Of Headlines

Your brilliant blog post will get no attention whatsoever if your headline misses the mark.

Rick Barron
Rick Barron 5 November 2019
Read more