Article

Philippa Clayre
Philippa Clayre 21 May 2015

How To Address Your Consumers' Undefined Needs

MENA Trends for 2015: Brands need to start proposing personally crafted solutions that inform better, stronger, faster.

The “what”, “where”, “how” and “why,” of shifting consumer behavior



In its third annual forecast of Middle East and North Africa consumer centric trends in the near future, J. Walter Thompson MEA uncovers the “what”, “where”, “how” and “why,” of shifting consumer behavior in the region and spans the dynamic digital and social changes that are enabling more sustainable transformations in the community.

The 10 Trend report features trends such as Benevolent Brands, Caring Tech, Generation B-Old, Retail Rivalry, “Bil 3arabi” [In Arabic], and Buying Betterment. A summary of the report can be viewed on Slideshare:
 

 

10 Trends for MENA 2015 - J. Walter Thompson MEA from J. Walter Thompson MEA J. Walter Thompson MEA

“Caring Tech” highlights the need for brands to address their consumers’ undefined demands by proactively proposing personally crafted solutions that inform better, stronger, faster, immediately. In a world where the Internet of things is booming, with the support of artificial intelligence and big data, brands have to benefit from the outpour of analytics to guess what their consumers want, before they even realize it.

Examples and manifestations of the trend – stemming from the very active regional tech entrepreneur scene – include the now famous “Instabeat” a wearable fitness tracker dedicated to swimming, which mounts onto any pair of goggles and provides real-time tracking of the swimmer’s heartbeat, Salla7ny (Egypt), a small car device coupled with an app to discover car failures and suggest solutions for the problem, and Wally, a cutting-edge personal finance app. Issued in February, the Executive Summary of J. Walter Thompson MEA’s 10 MENA Trends for 2015 is now being shared externally. The full report is to be made available for download in September 2015.

Read More on Digital Doughnut
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
18 Effective Ways to Grow Your Business with Facebook

18 Effective Ways to Grow Your Business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.

Courtney Baird-Lew
Courtney Baird-Lew 13 April 2018
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Why businesses need to adopt ‘design thinking’ to improve digital experiences

Why businesses need to adopt ‘design thinking’ to improve digital experiences

This article discusses the importance of design thinking and why it should be at the heart of every business wanting to successfully implement digital transformation for a better digital experience.

Sylvia Jensen
Sylvia Jensen 11 April 2018
Read more