Article

Philippa Clayre
Philippa Clayre 21 May 2015

How To Address Your Consumers' Undefined Needs

MENA Trends for 2015: Brands need to start proposing personally crafted solutions that inform better, stronger, faster.

The “what”, “where”, “how” and “why,” of shifting consumer behavior



In its third annual forecast of Middle East and North Africa consumer centric trends in the near future, J. Walter Thompson MEA uncovers the “what”, “where”, “how” and “why,” of shifting consumer behavior in the region and spans the dynamic digital and social changes that are enabling more sustainable transformations in the community.

The 10 Trend report features trends such as Benevolent Brands, Caring Tech, Generation B-Old, Retail Rivalry, “Bil 3arabi” [In Arabic], and Buying Betterment. A summary of the report can be viewed on Slideshare:
 

 

10 Trends for MENA 2015 - J. Walter Thompson MEA from J. Walter Thompson MEA J. Walter Thompson MEA

“Caring Tech” highlights the need for brands to address their consumers’ undefined demands by proactively proposing personally crafted solutions that inform better, stronger, faster, immediately. In a world where the Internet of things is booming, with the support of artificial intelligence and big data, brands have to benefit from the outpour of analytics to guess what their consumers want, before they even realize it.

Examples and manifestations of the trend – stemming from the very active regional tech entrepreneur scene – include the now famous “Instabeat” a wearable fitness tracker dedicated to swimming, which mounts onto any pair of goggles and provides real-time tracking of the swimmer’s heartbeat, Salla7ny (Egypt), a small car device coupled with an app to discover car failures and suggest solutions for the problem, and Wally, a cutting-edge personal finance app. Issued in February, the Executive Summary of J. Walter Thompson MEA’s 10 MENA Trends for 2015 is now being shared externally. The full report is to be made available for download in September 2015.

Read More on Digital Doughnut
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more