Article

Philippa Clayre
Philippa Clayre 21 May 2015

How To Address Your Consumers' Undefined Needs

MENA Trends for 2015: Brands need to start proposing personally crafted solutions that inform better, stronger, faster.

The “what”, “where”, “how” and “why,” of shifting consumer behavior



In its third annual forecast of Middle East and North Africa consumer centric trends in the near future, J. Walter Thompson MEA uncovers the “what”, “where”, “how” and “why,” of shifting consumer behavior in the region and spans the dynamic digital and social changes that are enabling more sustainable transformations in the community.

The 10 Trend report features trends such as Benevolent Brands, Caring Tech, Generation B-Old, Retail Rivalry, “Bil 3arabi” [In Arabic], and Buying Betterment. A summary of the report can be viewed on Slideshare:
 

 

10 Trends for MENA 2015 - J. Walter Thompson MEA from J. Walter Thompson MEA J. Walter Thompson MEA

“Caring Tech” highlights the need for brands to address their consumers’ undefined demands by proactively proposing personally crafted solutions that inform better, stronger, faster, immediately. In a world where the Internet of things is booming, with the support of artificial intelligence and big data, brands have to benefit from the outpour of analytics to guess what their consumers want, before they even realize it.

Examples and manifestations of the trend – stemming from the very active regional tech entrepreneur scene – include the now famous “Instabeat” a wearable fitness tracker dedicated to swimming, which mounts onto any pair of goggles and provides real-time tracking of the swimmer’s heartbeat, Salla7ny (Egypt), a small car device coupled with an app to discover car failures and suggest solutions for the problem, and Wally, a cutting-edge personal finance app. Issued in February, the Executive Summary of J. Walter Thompson MEA’s 10 MENA Trends for 2015 is now being shared externally. The full report is to be made available for download in September 2015.

Read More on Digital Doughnut
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Search Engine Optimisation has become so much more than fitting keywords into the page and fine-tuning your meta data. In recent years, Google has introduced a series of algorithms that take machine learning to new...

Matt Cayless
Matt Cayless 7 August 2018
Read more