Article

Philippa Clayre
Philippa Clayre 21 May 2015

How To Address Your Consumers' Undefined Needs

MENA Trends for 2015: Brands need to start proposing personally crafted solutions that inform better, stronger, faster.

The “what”, “where”, “how” and “why,” of shifting consumer behavior



In its third annual forecast of Middle East and North Africa consumer centric trends in the near future, J. Walter Thompson MEA uncovers the “what”, “where”, “how” and “why,” of shifting consumer behavior in the region and spans the dynamic digital and social changes that are enabling more sustainable transformations in the community.

The 10 Trend report features trends such as Benevolent Brands, Caring Tech, Generation B-Old, Retail Rivalry, “Bil 3arabi” [In Arabic], and Buying Betterment. A summary of the report can be viewed on Slideshare:
 

 

10 Trends for MENA 2015 - J. Walter Thompson MEA from J. Walter Thompson MEA J. Walter Thompson MEA

“Caring Tech” highlights the need for brands to address their consumers’ undefined demands by proactively proposing personally crafted solutions that inform better, stronger, faster, immediately. In a world where the Internet of things is booming, with the support of artificial intelligence and big data, brands have to benefit from the outpour of analytics to guess what their consumers want, before they even realize it.

Examples and manifestations of the trend – stemming from the very active regional tech entrepreneur scene – include the now famous “Instabeat” a wearable fitness tracker dedicated to swimming, which mounts onto any pair of goggles and provides real-time tracking of the swimmer’s heartbeat, Salla7ny (Egypt), a small car device coupled with an app to discover car failures and suggest solutions for the problem, and Wally, a cutting-edge personal finance app. Issued in February, the Executive Summary of J. Walter Thompson MEA’s 10 MENA Trends for 2015 is now being shared externally. The full report is to be made available for download in September 2015.

Read More on Digital Doughnut
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations marketers should know before choosing a landing page builder.

Audrey Dotson
Audrey Dotson 17 February 2017
Read more