Article

Julia Deutsch
Julia Deutsch 12 May 2015
Categories Social Media

The Evolution Of Social Media Jobs

Social media has truly been life changing in the past decade, but what is it that makes it so powerful? It is so much more than the latest trend or simply a socially disruptive form of communication.

Social Media has undeniably created jobs.

 

The need to understand and possess interchangeable skills to be effective on social media, makes it different than anything that has come before. Now that anyone can share their opinions to thousands of followers, or just one, for brands and companies to cut through the noise, it does take a skilled person and a thought out campaign strategy. Analysing, computing, creating and designing a successful social media campaign strategy, that will grab users’ attention, becomes increasingly difficult when we as consumers have become comfortable with constant stimulation. 

 

 

 

Initially, within all industries, social media was viewed as something "fluffy", where content was only posted when an employee had a bit of time to spare. Additionally, said employee could be the average tech savvy individual who had a slight way with words. Today, there are established job roles and departments dedicated to creating and promoting a successful social media campaign. 

 

The power and global reach of these platforms are being recognised and where there is demand, job opportunities follow. 

 

Creating An Industry

 

Facebook, Twitter, Google Plus, SnapChat....the list goes on and on and combined all these ’sharing’ tools have created an industry. Traditional marketing strategies are, of course, still necessary to understand. However, there is now an entire field that is solely based online. Traditional marketers must learn the digital ways to stay abreast with the most effective ways to interact with targeted audiences. Additionally, the success of social media campaigns can be tracked, so campagins can be tweaked depeding on if said target audience is being reached, which increases the likelihood that social media campaigns will be successful. 

Furthermore, we as consumers receive all sorts of news, useful updates and ads through social media. This has created a new form of journalism. As previously mentioned in The Role of Social Media in Political News, social media has evolved into a form of news curation, with updates on the racial tensions of #Ferguson being broken on social media first, rather than on traditional media outlets. 

According to Social Media Today, the 5 jobs that have been created from social media are: 

  • Blog/Copywriter
  • App Developer
  • UX/Web designer
  • Security Specialist/ Hacker
  • Digital Marketer 

Using Social Media In Your Job Hunt

 

Not only has social media created careers opportunities, but these platforms have also changed the way industries recruit for positions and individuals apply for job roles.

 

There are several social media accounts where the author(s) solely use the platform to advertise jobs and internships within a certain sector. Additionally, companies now use their social media accounts to promote roles published on their website. This allows for a wider net to be cast when recruiting, as social media platforms (especially when using social ads) increases the reach of posts. 

 

 

 

Job hunters have also evolved the way in which they search for their next role. With platforms such as LinkedIn, people can send out hundreds of CVs online, all from the comfort of their home. 

 

Always Something New

 

In the digital realm, there is always a new platform, tool or app released, so there is always something to learn. Those who work as a digital marketers, or more specifically as social media managers, executives and assistants, must continuously read relevant literature, take short courses and learn from what peers are doing. 

 

Always being aware of the next Facebook algorithm change or a new platform is a must, as social media isn’t a fluke or a trend. 

 

Original Post by MintTwist. Follow them on Twitter:@MintTwist

 

Come along to the next Digital Doughnut Meetup and network with other digital marketers on 26th May at Hoxton Square. Click here!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more