Spruha Pandya
Spruha Pandya 19 May 2015

Mobile Games - New Marketing Strategy

Mobiles are integral part of digital world for today and future too.

Mobiles are integral part of digital world for today and future too. Digital marketing is going to cover most of your advertising budget.

Many businesses prefer to spend money on Google Adwords and other such advertisement programs. These campaigns can achieve average Click Through Rate to 0.05 to 1 % only. Is there any other way to aware people about products while entertaining them? Yes certainly. You can have a mobile game for advertising your products to people in an interesting manner. Select a game that resembles your business niche such as if you run travel business, then use racing game or if you have furniture shop then let users try interior design in an interactive game.


Developing mobile game is not a very easy task however playing game might be. You need experts in the game development field to take on the challenge of embedding your products and their features within the game. Mobile Apps Development companies can help you to build the game as per your vision. Game development requires lot many expertise right from creating a screenplay to coding. Each step requires trained staff to create an impactful gaming experience for the end users.


Mobile Apps Development


Benefits of Hiring Game Development Company -

  1. ExperienceA company working in this field carries significant experience and is well aware of the processes required for game development. It has the whole setup ready and can start for the development without wasting any more time in learning.
  2. Fast DeliveryYou can expect fast delivery for the game product as the company staff has hands on experience of handing game development life cycle. Of course, game code development is different from writing codes for any other software products.
  3. Availability of ArtistsIf you try to design and develop your game on your own, you might face lots of problems. At a game development company set of artists or script writers are already present and they know their work very well. They can take care of your game product and deliver a full quality game.
  4. Creativity and QualityEven if you are developing game for promoting your products, you can’t compromise on the creativity part. In fact you require more innovative ideas to keep users engage while showing your products through the game. Mobile game development companies are rather more seasoned in these skills and have more exposure too.

With the above points you must have understood the importance of handing over the game development to experts in the field. A high quality and enticing game will surely increase traffic towards your website. Game is medium of educating users about your company and its products in a funny yet engaging way. Looking at the costs effectiveness involved in game development, you will not be disappointed to see the results.

If you are really interested to get more tips and techniques for mobile marketing? Do get in touch with us. We are a prominent mobile application development company in India offering exceptional app development services to its elite clients across the world.

Come along to the next Digital Doughnut Meetup and network with other digital marketers on 26th May at Hoxton Square. Click here!

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Product Discovery 2023

Infographic: The State of Product Discovery 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Linus Gregoriadis
Linus Gregoriadis 25 May 2023
Read more
The Use of Chatbots in Improving Customer Experience and Brand Engagement

The Use of Chatbots in Improving Customer Experience and Brand Engagement

Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate...

Brack Nelson
Brack Nelson 18 May 2023
Read more