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Google Releases New AdWords Customer Match

Google Releases New AdWords Customer Match

This is the first time that Google has let advertisers upload their own customer data into AdWords, with the aim to help advertisers be there and be relevant in those intent-rich moments that truly matter.

Grace Bethell
Grace Bethell 6 October 2015
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Must We Really Be Reminded To Be Authentic?

Must We Really Be Reminded To Be Authentic?

Be authentic, and use storytelling to support your authenticity.

Christie Fidura
Christie Fidura 6 October 2015
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The Big Data Challenge In Emerging Markets

The Big Data Challenge In Emerging Markets

Big Data will soon become the basis of all organisational decision-making. But some parts of the world still lag behind.

Yusuf Bhana
Yusuf Bhana 6 October 2015
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9 Marketing Podcasts Worth Listening To During Your Commute

9 Marketing Podcasts Worth Listening To During Your Commute

Are you using your driving time to your advantage or just letting it slip away while you stare off into traffic?

Olivia Allen
Olivia Allen 5 October 2015
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Five Parameters That Influence Customer Experience

Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as "How customers perceive their interactions with your company."

Shantanu Paknikar
Shantanu Paknikar 5 October 2015
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5 Tips For Marketing Leaders To Bridge Organizational Silos

5 Tips For Marketing Leaders To Bridge Organizational Silos

Here are some best practices for taking integrated marketing to the max.

Sylvia Jensen
Sylvia Jensen 5 October 2015
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How To Empower Your Team With A Project Management App

How To Empower Your Team With A Project Management App

Project management apps are great ways to empower teams to keep track of all project activity and daily progress as well as carry out reporting.

Tamara Rorrison
Tamara Rorrison 2 October 2015
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Betting On The Underdog - Under Armour's Unconventional Approach To Sponsorship

Betting On The Underdog - Under Armour's Unconventional Approach To Sponsorship

Under Armour has managed to double its brand awareness score each year for the past two years, and has done so with a clear, stated strategy of " not overspending on marketing ".

Mike Owen
Mike Owen 2 October 2015
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The Evolution Of CRM To sCRM

The Evolution Of CRM To sCRM

In the beginning there was CRM...

Billy Lyle
Billy Lyle 2 October 2015
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The battle For Brand Consistency: Getting Departments On-Board And Building Internal Brand Advocates

The battle For Brand Consistency: Getting Departments On-Board And Building Internal Brand Advocates

Get buy-in from all your company's departments and safeguard the future of your products and services by promoting brand consistency.

Helen Lancaster
Helen Lancaster 1 October 2015
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15 SEO And Social Media Tools We Use Daily

15 SEO And Social Media Tools We Use Daily

These are the 15 SEO and Social Media tools we use every day to help our clients ..

Dipti Parmar
Dipti Parmar 1 October 2015
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Everyone Sees The Shoots, Not The Roots

Everyone Sees The Shoots, Not The Roots

It can get lonely, working on your personal brand. But, like in caring for a sapling, time and effort brings rewards.

Jay Denhart-Lillard
Jay Denhart-Lillard 1 October 2015
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The Digital Dream Team For Multi Unit Brands

The Digital Dream Team For Multi Unit Brands

Find out what football managers and multi-location marketers have in common

Matt Bowell
Matt Bowell 30 September 2015
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What Is Your "Emmys" Moment At Work?

What Is Your "Emmys" Moment At Work?

What if our job has their own Emmys?

Aaron Harris
Aaron Harris 30 September 2015
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Ad Blockers: Are Clients Victims Of Agency Creative Indifference?

Ad Blockers: Are Clients Victims Of Agency Creative Indifference?

Four main reasons why people want to block Internet advertising and how this can be avoided.

William Yates
William Yates 30 September 2015
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Digital Stress And Opening Up For A Discussion About It

Digital Stress And Opening Up For A Discussion About It

I've been to a number of meetings about digital stress and how to prevent it from happening in the first place. Sounds easy, right?

Sofie Sandell
Sofie Sandell 29 September 2015
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Do You Really Know Your Customers? 4 Out Of 5 Consumers Say No!

Do You Really Know Your Customers? 4 Out Of 5 Consumers Say No!

According to a new study by IBM, nearly 80% of consumers stated that brands really don't know them.

Larisa Bedgood
Larisa Bedgood 29 September 2015
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From Disinterested To Delighted: Creating A Customer-Centric Culture Using sCRM

From Disinterested To Delighted: Creating A Customer-Centric Culture Using sCRM

Engage and delight your prospects by transforming your business culture to one of customer centricity.

Billy Lyle
Billy Lyle 29 September 2015
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7.5 Top Blogging Secrets In 7 Minutes: How To Write Your Best Blog Post. Ever.

7.5 Top Blogging Secrets In 7 Minutes: How To Write Your Best Blog Post. Ever.

You had your great blog a-ha moment in the car as you were driving through heavy Monday morning traffic...

Andrey Gidaspov
Andrey Gidaspov 29 September 2015
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Are Communities Shaping The Social Media Campaigns Of Tomorrow?

Are Communities Shaping The Social Media Campaigns Of Tomorrow?

UGC is at the top of everyone's mind; it's the logistics of how to create it in order to generate the type of awareness that all social media campaigns are trying to achieve that's the stumbling block.

Christie Fidura
Christie Fidura 28 September 2015
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An Interview With Paul Bay, Founder, Citizenbay

An Interview With Paul Bay, Founder, Citizenbay

Paul Bay, Founder of Citizen Bay, a consultancy designed to help organisations change and refresh their culture and improve their brand communications speaks to Digital Doughnut ahead of speaking at Inspiration 2015.

Helena Mcaleer
Helena Mcaleer 28 September 2015
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Scalable China B2B For SMEs

Scalable China B2B For SMEs

One key factor driving China's 50% YOY growth is the dearth of physical retail to satisfy it's massive emerging middle class.

Ernie Diaz
Ernie Diaz 28 September 2015
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5 Tips To Boost Cooking Videos With Videopath

5 Tips To Boost Cooking Videos With Videopath

We've compiled 5 key elements your Videopath cooking video should have in order to captivate your viewers and motivate them to act.

Nima Amiri
Nima Amiri 28 September 2015
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What Does A Facebook "Dislike" Button Mean To You?

What Does A Facebook "Dislike" Button Mean To You?

Facebook might be adding a 'dislike' button to their platform. But what does this mean for your personal

Jay Denhart-Lillard
Jay Denhart-Lillard 25 September 2015
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Link Building: The Essential Guide

Link Building: The Essential Guide

In this two part series, we will look to give you a complete overview of the various link building processes SEOs use.

Alexandra Wasiuk
Alexandra Wasiuk 25 September 2015
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