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What Is The Hreflang Tag? And Why Is It Important?

What Is The Hreflang Tag? And Why Is It Important?

According to Google, it uses the rel="alternate" hreflang="x" attributes to serve the correct language or regional URL in search results.

Yusuf Bhana
Yusuf Bhana 14 October 2015
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So Long, Flash

So Long, Flash

In case you hadn't heard, a huge important tech era just came to a close.

Alexis Ternoy
Alexis Ternoy 14 October 2015
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Winning New Customers Without Losing Your Shirt!

Winning New Customers Without Losing Your Shirt!

It is refreshing to see a leading online gaming business take an innovative approach to reducing customer acquisition costs.

Peter Cunningham
Peter Cunningham 14 October 2015
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What Really Makes An Entrepreneur? Hiscox Report Reveals All

What Really Makes An Entrepreneur? Hiscox Report Reveals All

Amongst other things, this year's results can reveal that two key drivers for the success of businesses are optimism and innovation.

Digital Doughnut Contributor
Digital Doughnut Contributor 14 October 2015
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eCommerce Award for Excellence 2015.

eCommerce Award for Excellence 2015.

Nick Wild of Fused7 and PRGRMTK talks about the strategy behind the campaign that won them an eCommerce Award for Excellence 2015.

Nick Wild
Nick Wild 13 October 2015
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When Relationship Marketing Becomes Prickly

When Relationship Marketing Becomes Prickly

Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory of relationship marketing.

Greta Paa-kerner
Greta Paa-kerner 13 October 2015
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A Consumer Walks Into A Bar...

A Consumer Walks Into A Bar...

He confidently surveys the layout and the people around before strolling up to the bar and grabbing the attention of the nearest bartender...

Matt Webster
Matt Webster 13 October 2015
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How To Get The Most From The Latest Facebook Updates

How To Get The Most From The Latest Facebook Updates

The five most important Facebook changes and how to make the most of them.

Dean Bromley
Dean Bromley 13 October 2015
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The Big Digital Trends Coming in 2016

The Big Digital Trends Coming in 2016

Event Recap: Digital Leaders Trends Briefing 2015

Joel Spence
Joel Spence 12 October 2015
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Amazon Aims For The Skies With Drone Transit Plans

Amazon Aims For The Skies With Drone Transit Plans

Always on the hunt for ways of bettering their services and ensuring a wider reach, Amazon is now aiming for the sky!

Stef Ditro
Stef Ditro 12 October 2015
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How The Internet Of Things Will Improve Marketing ROI

How The Internet Of Things Will Improve Marketing ROI

What does the Internet of Things mean for marketers?

Tania Cheema
Tania Cheema 12 October 2015
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The Marketer's Guide To Page Speed

The Marketer's Guide To Page Speed

Page speed impacts SEO, user experience and conversion. It could be affecting your traffic levels, putting potential customers off and losing you money.

Victoria Lennon
Victoria Lennon 12 October 2015
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Is Safe Harbor Sunk?

Is Safe Harbor Sunk?

Safe Harbor agreement which has helped simplify legally compliant data transfer between EU and the United States has now been ruled invalid by the European Court of Justice (ECJ).

William Yates
William Yates 9 October 2015
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Quick Glance Analytics For Social Media

Quick Glance Analytics For Social Media

Here are a few social media key performance indicators we recommend reviewing

Digital Doughnut Contributor
Digital Doughnut Contributor 9 October 2015
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An Interview with Jeremy Basset, Unilever Foundry

An Interview with Jeremy Basset, Unilever Foundry

Jeremy Basset, Head of Unilever Foundry, the platform used to connect and engage start-ups speaks to Digital Doughnut about how the foundry helps and inspires start-ups ahead of Inspiration 2015.

Helena Mcaleer
Helena Mcaleer 9 October 2015
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The New Myspace? Which Social Channels Are Here To Stay

The New Myspace? Which Social Channels Are Here To Stay

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay?

Chloe Basterfield
Chloe Basterfield 9 October 2015
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3 Tips to Keep Your LinkedIn Profile Working For You

3 Tips to Keep Your LinkedIn Profile Working For You

You may have your profile set up just they way you want it, but that's not how LinkedIn algorithms work.

Jay Denhart-Lillard
Jay Denhart-Lillard 9 October 2015
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Programmatic, Curated & Cultivated Content, & SEO - Which Of These Do We Need To Invest In?

Programmatic, Curated & Cultivated Content, & SEO - Which Of These Do We Need To Invest In?

Consider audience type, cost, reach, etc, of different advertising spaces and then weigh up which are likely to have the best ROI.

Hannah Campbell
Hannah Campbell 8 October 2015
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Marketing Master Class: Edward Wood

Marketing Master Class: Edward Wood

Babbel’s Edward Wood shares insight into successful video content marketing strategy and where he sees video developing over the next few years.

Nima Amiri
Nima Amiri 8 October 2015
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How To Retain Your Existing Customers With The Right Data

How To Retain Your Existing Customers With The Right Data

While you should never lose focus on acquiring new customers, don't forget about the ones you currently have.

Larisa Bedgood
Larisa Bedgood 8 October 2015
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Does Technical SEO Matter?

Does Technical SEO Matter?

No one discipline of digital marketing is more important than the other - all of them need to be combined to provide the best possible results.

Daniel Howard
Daniel Howard 8 October 2015
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Modern CRM - So Much More Than A Sales Tool

Modern CRM - So Much More Than A Sales Tool

Effective communication about the benefits of modern CRM systems, training and the development of a new collaborative culture are essential before the technology can be used effectively.

Billy Lyle
Billy Lyle 7 October 2015
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10 Things Every Top Notch Copywriter Will Tell You

10 Things Every Top Notch Copywriter Will Tell You

Creating good copy is no mean feat. Creating great copy is a leap few ever take.

Gillian Ivory
Gillian Ivory 7 October 2015
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Did You Know Etch a Sketch Was The World's First Mouse?

Did You Know Etch a Sketch Was The World's First Mouse?

Etch a Sketch® was the first mouse, according to this alternative history of PC computing and GUI.

Alexis Ternoy
Alexis Ternoy 7 October 2015
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Make The Most Of A Big Database

Make The Most Of A Big Database

The challenge for brands is to move beyond simply throwing money at sponsorships (or traffic and pageviews, in the digital context), and consider how to convert awareness into engagement.

Mike Owen
Mike Owen 7 October 2015
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