No one discipline of digital marketing is more important than the other - all of them need to be combined to provide the best possible results.
With content marketing becoming the ‘trendy’ way of marketing, is there a place for technical SEO in the future?
Social media, email, paid campaigns and partnerships all have bigger selling points (and a quicker RoI), but for a long-term solution, understanding the technical aspect of SEO makes the difference.
Whilst I wasn’t fortunate enough to attend BrightonSEO recently, the organisers have been kind enough to share some great resources:
Very practical guide to Keyword and Topical ResearchOn-Page SEO for MobileThe Technical Marketer Toolbox in 2015HTTPS by Mark ThomasIs your content working better for someone else?Large Site SEO Architecture
No one discipline of digital marketing is more more important than the other – all of them need to be combined to provide the best possible results.
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