Article

Tania Cheema
Tania Cheema 12 October 2015
Categories

How The Internet Of Things Will Improve Marketing ROI

What does the Internet of Things mean for marketers?

‘The Internet of Things’ – just another buzzword, right? Actually, no. In reality, IoT is fast becoming the next technological revolution, and it will impact everything we do.



What Is The Internet of Things?


Salesforce.com
describes IoT as the interconnectivity between objects and people using wireless communication technology, which facilitates the direct transmission of seamless sharing of data. What this means is that everyday devices (e.g. fridges, kettles, wearable tech) will now be able to exchange information and this will have a massive impact on how we live and how data is collected through these devices.


What Does The Internet of Things Mean For Marketers?


Marketers will use IoT and its connected devices as a dynamic platform to reach out to customers in unique ways. With IoT, marketers can gain access to their audience’s behavioural data in real-time. This is really powerful as it allows businesses to create tailored marketing messages.


According to The Guardian, brands are racing to understand how IoT can help them deliver marketing messages. They want to know how they can reach consumers in ways that perfectly match their behaviours and in places never thought of before.


Here are four important ways in which IoT will facilitate marketing and help businesses improve their marketing ROI:

- Analyse customer buying habits in real-time

- Greater data will be available on the ways consumers interact with devices and products

- Provides opportunity for real-time engagement and customer service

- Smart, more relevant advertising will become possible


To ensure customer experiences delivered through IoT are meaningful, businesses must take time to understand how they can benefit from real-time customer data and how they can personalise it to engage their audience.


If you have any thoughts on how the Internet of Things can revolutionise marketing, please drop me a line on tania@wearefutureheads.co.uk and I’d be happy to hear from you.

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more