Article

Dean Bromley
Dean Bromley 13 October 2015
Categories Social Media

How To Get The Most From The Latest Facebook Updates

The five most important Facebook changes and how to make the most of them.

Get ready for the rollout of Facebook’s latest business page updates as we run through the five most important changes and how to make the most of them.

 

Noticed anything different about your brand’s Facebook page recently?

 

In a move which includes much of the functionality you’d expect from a small business website, the social media giant has been rolling out some big changes to its business pages recently – and has hinted that there are more to come. But what do the changes mean for multi-unit brands?

 

Here’s a quick rundown of the latest updates and how to make the most of them.


1. A Few Layout Changes For Desktop

social-media-examiner-new-facebook-layout

Source: Mari Smith on Facebook


As discovered by the experts over at Social Media Examiner, you might soon find that your business page looks a bit different on your desktop. From a smaller profile picture and page title to a more prominent call-to-action (CTA) button, the changes might not be huge, but they do give us a few clues as to what’s to come: bigger CTAs, better navigation, and a more user-friendly experience.

2. Bigger, Better Mobile CTAs


CTA buttons are now more prominent on mobile too; they’re bigger and brighter and catch the consumer’s eye before anything else.

facebook-mobile-cta

Source: Facebook for Business


Remember to pick your call to action wisely
. Whether it’s ‘Sign up’ or ‘Book now’, make sure it mirrors your objectives and gives page visitors a logical next step. Facebook is currently testing a few new buttons, including ‘Call now’, ‘Send message’ and ‘Contact us’, which might better suit outlet-level Facebook pages than brand pages, but will make it easier for prospective customers to get in touch directly.

3. A New Layout For Mobile, Too


It’s not just desktop users that will see a new layout – it’s coming to mobile, too. Say goodbye to all that scrolling and clicking; each section of the page will appear in its own tab, with the home tab showing the main highlights from each section. This update should make things a lot more user-friendly, allowing customers to find the information they need much quicker when they’re on the go.

facebook-mobile-tabs

Source: Facebook for Business

 

4. New Page Sections According To Business Type

 

Until now, Facebook pages have been more or less the same for every type of business, but this is set to change very soon. New sections are being added to support the different types of information customers might be looking for. Retail businesses can now show off their products in a new ‘Shop’ section, while a ‘Services’ section will let professional services businesses showcase what they offer. Facebook says it’s working on additional sections for other types of businesses too, so watch this space.

 

5. A Private Page Messaging Feature

 

From customer service requests to general product or service questions, Facebook’s new page messaging feature allows customers to connect privately and conveniently with businesses. Responsive businesses will be rewarded with a badge on their profile, helping to build trust among prospective customers.

 

facebook-page-messaging

Source: Facebook for Business

 

As well as being contacted privately by prospective customers, page admins can now respond to user comments privately with a message, allowing them to solve customer requests more efficiently. Facebook has provided a handy guide for page admins getting to grips with this new tool, which is certainly worth a read.

 

Whether you’re a small, local business or a multi-site brand, these changes should prove fairly significant in terms of mobile engagement and wider user experience. In other words, Facebook has once again succeeded in hammering home the message that it’s a necessity for consumer brands, big and small.

 

Want more information on why Facebook is a vital component of your brand’s digital marketing? Download our eguide for free: The importance of investing in social media.

 

Original Article

 

Read More About Social Media on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more