Article

Nima Amiri
Nima Amiri 28 September 2015
Categories Video advertising

5 Tips To Boost Cooking Videos With Videopath

We've compiled 5 key elements your Videopath cooking video should have in order to captivate your viewers and motivate them to act.

So you’ve decided to make a cooking video showcasing your products or services as part of your content marketing strategy. You invest the time and resources to get the best possible production value. The footage looks great and the meal looks totally tasty.



But once this video is complete, how do you actually encourage your viewers to spend time on your video, to explore more about your products, and potentially buy what you’re selling?

 

Videopath – our interactive video format – helps your viewers navigate through the steps of the recipe, double check ingredients, find out more about a product featured in the video and, if they get excited about this product, even buy it – directly in the player.


This interactive experience delivers a very high engagement rate:


25 – 50% of Videopath viewers click on at least one marker on average and viewers are significantly more likely to buy a product through a Videopath overlay than through a YouTube annotation.


Below, we’ve compiled 5 key elements your Videopath cooking video should have in order to captivate your viewers and motivate them to act.

1. Share A List Of Your Ingredients That Can Be Accessed At Anytime


A simple, yet important task. One of the first markers should contain a list of the ingredients you will be using. You can create this in the project builder by adding a text content block.


Add an image and call to action (see why in step 4) to complete the overlay.


By doing that you solve a major problem of cooking videos. You don’t force your viewers to leave the player or scroll down to the description section of the video to get the necessary information.


They can now access this information anytime without leaving the player. Plus viewers love this feature!

2. Add A Online Shop To The Video


Why not bring the entire shop into your video! By adding the URL of your online shop website to the overlay, you give your audience an opportunity to buy.


Your viewers can add products to their shopping cart, within the video player. This creates an incredibly short customer journey and encourages higher conversion and sales.

3. Include A Social Channel Overlay


Social channels are great ways to engage with your audience, give your product a human voice, and keep your customers coming back.

With Videopath, you can bring your Facebook, Twitter or Pinterest channel into the overlays and gain followers, likes and loyalty directly in the player.

4. Use Calls To Action In Video


We offer a button feature in the overlays that allow you to guide your viewers to external links, such as 3rd party websites, or other content. Each marker can also act as a call-to-action.

Try adding a marker called “buy now,” “sign-up,” or “tell us what you think” and link this to content such as a shopping cart, sign-up sheet, or survey.


Encourage your viewers to act on your content without ever leaving the video.

5. Mix Up The Content


While marketers sometimes have a tendency to focus only on the CTA and conversion factor, we recommend mixing up the type of content you add to the overlays.


For example, add the ingredients list, a couple of photos, a wikipedia entry, your shopping cart, your Facebook page and a blog post. This mixture of content offers viewers a rich viewing experience where clicking and curiosity is rewarded by additional relevant information, new context to the video, or practical insights.


And as you know, an engaged viewer is a happy viewer, and one who is far more interested in buying what you are selling.


Once you have built a well-thought out interactive cooking video, let the curiosity of your viewers drive the engagement: let them choose the next step or the next piece of information they would like to check out, and let them buy or sign-up right in the player.


With these tips, you should be able to make full use of what Videopath has to offer.

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more