Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy
As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined.
Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards.
Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.
18 September 2017