Articles - Page8- 2023

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How to Fix Digital Marketing: A Step-by-Step Solution

How to Fix Digital Marketing: A Step-by-Step Solution

The shift from “traditional” to digital marketing was, at first, a ground-breaking one. The goal was to revolutionise the delivery of ads in innovative and increasingly effective ways. However, over the last 20 years...

Anil Malhotra
Anil Malhotra 21 June 2023
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Factors to Consider When Choosing a Digital Marketing Consultant

Factors to Consider When Choosing a Digital Marketing Consultant

Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.

Momentum Marketing
Momentum Marketing 21 June 2023
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Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Michael Gronager, CEO...

Russell Goldsmith
Russell Goldsmith 20 June 2023
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Decoding SMS Delivery Statuses: Quick Fixes for Failed and Undelivered SMS

Decoding SMS Delivery Statuses: Quick Fixes for Failed and Undelivered SMS

SMS marketing is an integral part of digital marketing that helps you maximize your reach and conversions. SMS or Short Message Service is the globally-accepted solution for sending and receiving short text messages...

Phil Portman
Phil Portman 19 June 2023
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An Advertiser Who Does Not Use Automation Will Lose

An Advertiser Who Does Not Use Automation Will Lose

Let’s talk about automation. Do you automate your ad placements? Do you consider your company automated? Most likely for you and me, this concept has a different meaning. And now I will tell you what automation means...

Polina Kedis
Polina Kedis 16 June 2023
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The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

Will the ‘cookiepocalypse’ be a blessing or a curse for digital marketing? According to a new report from London Research, marketers typically expect the effects to be positive.

Michael Nutley
Michael Nutley 15 June 2023
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The Five Stages of Personalisation: A Comprehensive Guide

The Five Stages of Personalisation: A Comprehensive Guide

Uncover the power of personalisation in marketing with our comprehensive guide. Explore the five stages from understanding your customers to omni-channel personalisation.

Nick Colthorpe
Nick Colthorpe 15 June 2023
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Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Explore the balance between brand and performance marketing in this insightful article. Learn how to navigate economic uncertainty and optimize your strategy.

Caroline Quintanar
Caroline Quintanar 14 June 2023
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Connected Packaging 101: Improving Brand Experiences

Connected Packaging 101: Improving Brand Experiences

Connected packaging is an innovative technology that is rapidly gaining popularity among brands and retailers. This cutting-edge technology allows products to interact with consumers in real-time, providing...

Jenny Stanley
Jenny Stanley 14 June 2023
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How to Boost User Acquisition: 21 Tried and Tested Hacks

How to Boost User Acquisition: 21 Tried and Tested Hacks

Are you looking to expand your user base and drive growth for your business? The key lies in boosting user acquisition. In today's competitive landscape, it's crucial to implement effective strategies to...

Prasanna Chitanand
Prasanna Chitanand 13 June 2023
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How Artificial Intelligence is Transforming the Way Businesses Operate

How Artificial Intelligence is Transforming the Way Businesses Operate

AI has become a game-changer in the business world, revolutionizing the way organizations operate. Its impact spans across industries, reshaping traditional business practices and driving innovation. Businesses are...

Ahmed Ali Baloch
Ahmed Ali Baloch 12 June 2023
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Gymbox Gets Creative With Their Google Ad Strategy

Gymbox Gets Creative With Their Google Ad Strategy

Gymbox, a UK gym chain, recently received lots of attention from marketers with mixed opinions on how the business was approaching its Google Ad strategy, by hijacking people’s searches for competitor gyms. This is a...

David Schulhof
David Schulhof 9 June 2023
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How to Make a Dynamic Website and Attract an Audience

How to Make a Dynamic Website and Attract an Audience

A dynamic website is essential for organizations and people trying to draw in and keep their audience in the modern digital world. It offers interactive elements and personalized material in addition to being visually...

Deepak Juneja
Deepak Juneja 8 June 2023
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Why and How to Write Marketing Case Studies

Why and How to Write Marketing Case Studies

You have probably heard that case studies are a powerful marketing tool that companies use to showcase their services and expertise. In our market, in Ukraine, they are used by everyone from hairdressers to high-tech...

Polina Kedis
Polina Kedis 7 June 2023
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Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

The fifth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores the impact of economic uncertainty on brand strategy and customer engagement.

Russell Goldsmith
Russell Goldsmith 7 June 2023
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How AI Can and Does Affect Connected Packaging

How AI Can and Does Affect Connected Packaging

The use of Artificial Intelligence (AI) in packaging has revolutionized the way products are delivered and distributed. Connected packaging has been a trend for some time now, with the use of QR codes, RFID tags, and...

Jenny Stanley
Jenny Stanley 6 June 2023
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Meeting Customer Preferences: Offering Both Chat and Email Support Services

Meeting Customer Preferences: Offering Both Chat and Email Support Services

Customers expect quick and efficient assistance when they have questions or issues. Two of the most popular types of customer support are chat support and email support. In this blog, we will discuss the benefits and...

Alisha Sharma
Alisha Sharma 5 June 2023
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How to Launch a Print-On-Demand Company Over Shopify From Scratch

How to Launch a Print-On-Demand Company Over Shopify From Scratch

Sales are incredibly high when things are tailored and the shopping experience is the finest in its class. With printed gifts, achieving the metric is simple. You may provide customised products from scratch with...

shopify web Development
shopify web Development 2 June 2023
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Leveraging Technology to Boost Customer Satisfaction in Restaurants

Leveraging Technology to Boost Customer Satisfaction in Restaurants

Restaurants can leverage technology to enhance the customer experience and increase satisfaction. With the help of mobile ordering, online reservations, personalized marketing, and self-ordering kiosks, restaurants...

Anthony Randall
Anthony Randall 1 June 2023
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How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
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Connected Packaging - What is it?

Connected Packaging - What is it?

Connected packaging refers to a new breed of smart packaging that allows products to communicate with consumers, supply chains, and other digital systems. These packages contain embedded sensors, chips, and other...

Jenny Stanley
Jenny Stanley 30 May 2023
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Advancing Your Work on LinkedIn: Fast and Efficient

Advancing Your Work on LinkedIn: Fast and Efficient

This month, LinkedIn celebrates its 20th birthday. Launched a few months before Facebook, the social net has developed into the leading business platform, which is being used in 200 countries all over the world.

Kate Kuznetsova
Kate Kuznetsova 29 May 2023
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The Ins & Outs of Product Marketing

The Ins & Outs of Product Marketing

Product marketing is what drives products onto the market and keeps them there. Developing effective product marketing is the secret to your organization's development, expansion, and long-term success. It is a...

Pawanpreet Gill
Pawanpreet Gill 26 May 2023
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Infographic: The State of Product Discovery 2023

Infographic: The State of Product Discovery 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Linus Gregoriadis
Linus Gregoriadis 25 May 2023
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Getting Your House in Order: Why Accurate Clean Local Data is the Backbone of Global Marketing

Getting Your House in Order: Why Accurate Clean Local Data is the Backbone of Global Marketing

Despite weathering the pandemic and initially seeing the green shoots of recovery, the worsening global economic situation will likely see many CMOs once again fighting hard for every penny of spend. Three-quarters of...

Marianne McKenzie Yallop
Marianne McKenzie Yallop 25 May 2023
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