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Unleashing the Power of Amazon Advertising: A Comprehensive Guide to Success

Unleashing the Power of Amazon Advertising: A Comprehensive Guide to Success

Looking to advertise your products on the world's largest eCommerce platform? Discover the ins and outs of Amazon Advertising in this guide.

Denny Smolinski
Denny Smolinski 9 August 2023
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What is NFC and What is it Used For?

What is NFC and What is it Used For?

Near-field Communication, or NFC, is a kind of technology that allows two devices to talk to each other without wires, as long as they're super close together. This requirement for proximity makes the transmission...

Jenny Stanley
Jenny Stanley 9 August 2023
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The Top Social Media Trends That Will Dominate This Year

The Top Social Media Trends That Will Dominate This Year

Social media has undergone significant changes and advancements over the years. It has transformed from a simple means of communication into a powerful marketing tool for businesses. Staying updated with the latest...

Dhruvi Tilara
Dhruvi Tilara 8 August 2023
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How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

Thrive in the high-stakes world of content creation! This article distills insights from Canto's 2023 Digital Content Report, spotlighting paths to turn pressure into productivity. Uncover transformative...

Nick Colthorpe
Nick Colthorpe 7 August 2023
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Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Customer experience is the key differentiating factor in this competitive marketplace. It is essential for brands to benchmark their customer experience periodically.

Nidhi Prakash
Nidhi Prakash 7 August 2023
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The Slide Towards Simplicity in Customer Experience Marketing and its Causes

The Slide Towards Simplicity in Customer Experience Marketing and its Causes

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for...

Andrew Addison
Andrew Addison 4 August 2023
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Infographic: How Brands are Facing Up to a Post-Cookie World

Infographic: How Brands are Facing Up to a Post-Cookie World

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are...

Linus Gregoriadis
Linus Gregoriadis 3 August 2023
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Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Accenture's research reveals a shift in consumer attitudes towards influencer content, with 24% of 25-34 year-olds and 19% of 16-24 year-olds unfollowing unrelatable accounts. The study also shows a rise in...

Imogen Lancaster
Imogen Lancaster 3 August 2023
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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a...

Anukriti Jain
Anukriti Jain 2 August 2023
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Four Benefits of Headless for B2B

Four Benefits of Headless for B2B

As a B2B business leader tasked with bringing digital transformation to your business, you are faced with numerous challenges - not the least of which is whether headless content management is right for your business....

Candyspace Media
Candyspace Media 2 August 2023
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5 Proven Reasons Why Artificial Intelligence is Sufficient for Data Protection

5 Proven Reasons Why Artificial Intelligence is Sufficient for Data Protection

Learn all about how artificial intelligence is helping organizations and individuals protect their data in the modern age!

Anas Hassan
Anas Hassan 1 August 2023
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Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist...

Michael Nutley
Michael Nutley 31 July 2023
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The EU Digital Product Passport - Connected Packaging

The EU Digital Product Passport - Connected Packaging

The European Union (EU) has recently introduced a new initiative aimed at enhancing consumer protection, promoting sustainability, and fostering digital innovation across the continent. The EU Digital Product Passport...

Jenny Stanley
Jenny Stanley 31 July 2023
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Top Tips on How to Establish a Website

Top Tips on How to Establish a Website

With three out of five people in the UK employed by startups and SME businesses, they today account for more than 50 per cent of the turnover for all UK companies. Yet achieving instant success doesn’t come overnight;...

Matthew Allen
Matthew Allen 28 July 2023
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What is Social Engineering in the Digital World?

What is Social Engineering in the Digital World?

In today's digitally interconnected world, where personal information is readily available online, the threat of social engineering looms large.

shikha sharma
shikha sharma 27 July 2023
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Progressive Web Apps vs. Native Apps: Which One is Right for Your Business in 2023

Progressive Web Apps vs. Native Apps: Which One is Right for Your Business in 2023

Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to...

Sabrina Sedicot
Sabrina Sedicot 26 July 2023
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Hootsuite Launches Free AI Tool for Social Media Marketers

Hootsuite Launches Free AI Tool for Social Media Marketers

To mark World Productivity Day, Hootsuite has launched a free, AI-powered social-first caption generation tool, as well as a dedicated video campaign to showcase how seriously easy AI tools can be. In combination with...

Hootsuite: Social Media Marketing & Management
Hootsuite: Social Media Marketing & Management 26 July 2023
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How to Start an Ecommerce Business

How to Start an Ecommerce Business

IIn today's digital age, starting an e-commerce business has become increasingly popular. With the convenience of shopping online and the growing demand for quick deliveries, it's no wonder many entrepreneurs...

Zikria Ali
Zikria Ali 25 July 2023
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Revolutionizing the Attention Economy with AI

Revolutionizing the Attention Economy with AI

Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech. We'll explore topics like data privacy, customer experience...

Nick Watt
Nick Watt 24 July 2023
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Smart Marketers Use Affiliates Strategically, Thoughout the Funnel

Smart Marketers Use Affiliates Strategically, Thoughout the Funnel

While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their...

Sean Hargrave
Sean Hargrave 24 July 2023
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Unleashing the Metaverse: Powering Immersive Experiences with Cutting-Edge Tools and Software

Unleashing the Metaverse: Powering Immersive Experiences with Cutting-Edge Tools and Software

The metaverse has become a hot topic, captivating audiences worldwide with its immersive experiences and boundless possibilities. As a marketing professional, understanding the tools and software driving metaverse...

Aniket Kumar
Aniket Kumar 24 July 2023
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Is Outsourcing Software Development the Right Choice for Your Business? Weighing Risks and Rewards

Is Outsourcing Software Development the Right Choice for Your Business? Weighing Risks and Rewards

Outsourcing software development has become a popular choice for businesses seeking to save on costs, gain access to specialized expertise, and improve efficiency. However, it is not without its risks.

Marie Weaver
Marie Weaver 21 July 2023
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The Future of Marketing: Innovation vs Automation

The Future of Marketing: Innovation vs Automation

The Automation Age has arrived and the world is about change forever. While AI is offering new solutions every day, it does raise questions about the nature of work and where the human element remains relevant.

Alex Melone
Alex Melone 20 July 2023
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How to Measure Display Advertising Impact On Brand And Key Traffic Sources

How to Measure Display Advertising Impact On Brand And Key Traffic Sources

In this article we describe the role of media advertising in the digital mix and share instructions on how to measure the impact of media advertising on other traffic sources. As an example, Prom’s media advertising...

Polina Kedis
Polina Kedis 19 July 2023
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eCommerce Branding: A Guide to Amplifying Your Brand Identity

eCommerce Branding: A Guide to Amplifying Your Brand Identity

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing...

Michelle Bilan
Michelle Bilan 19 July 2023
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