2023 - Digital Doughnut

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Best Practice Guide to Optimising Creative Performance in Digital Video AdsIt’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the...

                Anthony Lamy
                29 March 2023
            
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6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce BusinessDiscover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a product data sheet, examples of different types, and the benefits they...

                Haroon Naeem
                29 March 2023
            
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Think Beyond Implementation When it Comes to CRM and EcommerceIn today's digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations...

                Faizan m. Syed
                28 March 2023
            
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Podcast – Interview with Shane Happach, CEO, MolliePart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

                Russell Goldsmith
                27 March 2023
            
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SEO and AI: The Good, The Bad and The UglyAi is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

                Jon Kelly
                24 March 2023
            
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The Marketing and PR Implications for Milk LabelingRecently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as "milk." This is a significant development not just...

                Andy Bhatt
                24 March 2023
            
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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent. 

                The Think Tank PR
                23 March 2023
            
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The Curious Case of Project Management for Customer TransformationAs businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping...

                Faizan m. Syed
                22 March 2023
            
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Promoting Your Podcast: Complete Guide to Allure New ListenersPodcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to be worth $94.88 billion by 2028.

                Sabrina Sedicot
                22 March 2023
            
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Social Media Sharing: How Much Private Information Are You Making Public?Social media is an important part of modern life, and it is a good way to keep in touch with friends and meet new people. It's also a dangerous way to share too much information, if you're not careful.

                Anna Fox
                21 March 2023
            
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The Importance of User Experience in DeFi Mobile App DevelopmentUser experience is crucial for DeFi mobile app development as it affects user adoption and retention. A well-designed and intuitive app can simplify complex financial transactions and provide a seamless user experience.

                Sam Anderson
                20 March 2023
            
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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be...

                Matthew Klimpke
                17 March 2023
            
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Converging Marketing, Sales and Customer ServiceIn today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help...

                Faizan m. Syed
                17 March 2023
            
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5 Major Pain Points for Software CompaniesSoftware companies today face numerous challenges in the rapidly changing tech landscape. Developing software applications, maintaining them over time, and adapting to new technology are just a few of the difficulties...

                Steve Chek
                16 March 2023
            
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Podcast – Interview with Romain Moulin, Co-founder and CEO, ExotecPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Romain Moulin, Co...

                Russell Goldsmith
                15 March 2023
            
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Why is Mcommerce the Future of Ecommerce?Mobile commerce is one of the hottest topics in the retail world today. And for a good reason - mobile devices are becoming increasingly powerful, and customers are using them more often to conduct research, look for...

                Sudhanshu Singh
                15 March 2023
            
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Why Multimedia Classification Holds the Key to Unlocking the Advertising Potential of CTV and AVOD Consumer demand for streaming services is growing rapidly and shows no signs of slowing down. We are no longer awaiting the arrival of AVOD (Advertising-Based Video On Demand) streaming services and CTV devices: such...

                Yannis Dosios
                14 March 2023
            
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PPC and SEO are Dead: A New Dawn is HereLong gone are the days of relying on PPC and SEO to increase awareness. Brands, agencies, and organisations now need to wake up to a new era of ‘searchability’ – better harnessing the power of social rankings instead....

                Katherine Corah
                13 March 2023
            
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Digital Marketing Career Guide: Tips and Strategies for SuccessDigital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for...

                Nine Grapes
                10 March 2023
            
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Seasonality Has More Impact on Marketing Than You ThinkSeasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but...

                Maor Sadra
                10 March 2023
            
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Unleash the Power of AI in Marketing: 7 Essential Tools for SMEsAre you looking to boost your marketing efforts with the power of AI? In this article, we'll explore some incredible AI-powered tools and with the latest wave of low-priced and easy-to-use AI technology, even...

                Nick Colthorpe
                9 March 2023
            
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11 Digital Marketing Trends That Need to Be Considered in 2023Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks...

                Eliza Martin
                9 March 2023
            
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Benefitting From Celebrity Social Proof in Marketing and PRIn today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of...

                Andy Bhatt
                8 March 2023
            
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Five Remote Work Trends That Are Disrupting Salaries in MarketingIf you’re considering a career in marketing or if you're already in the industry, this article discusses five trends that are disrupting wages in marketing. We also discuss the different challenges that marketers...

                Elizabeth Mackenzie
                8 March 2023
            
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How to Get Better at Creating Digital Content in 2023Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

                Erica Gunn
                7 March 2023
            
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