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What is SaaS: An Overview of Software as a Service

What is SaaS: An Overview of Software as a Service

SaaS stands for Software as a Service. It is a software delivery model in which a third-party provider hosts applications and makes them available to customers over the internet. Instead of purchasing and installing...

Ridham Modi
Ridham Modi 25 April 2023
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What's Left for Marketers in the AI Age: Up-Skilling for Survival

What's Left for Marketers in the AI Age: Up-Skilling for Survival

Adding ‘AI platform management’ to your CV will boost your employability. It will demonstrate your ability to produce more with less, and your commitment to a learning mindset. Here are seven ways you can upskill with...

Mizutani Yasutaka
Mizutani Yasutaka 24 April 2023
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Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

The success of any public relations strategy relies on the ability to make decisions that effectively address your very specific needs and interests. In this chapter, we will explore how the concepts of ex ante and ex...

Andy Bhatt
Andy Bhatt 21 April 2023
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What Do You Mean by Enterprise Mobility Solutions?

What Do You Mean by Enterprise Mobility Solutions?

Businesses across the globe keep looking for new innovations and trends to introduce revolutionary work patterns in the company culture. One of the greatest innovations in the modern era for modern businesses turns...

Suvigya Saxena
Suvigya Saxena 21 April 2023
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The Role of Native Advertising in Modern Marketing: Balancing Authenticity and Promotion

The Role of Native Advertising in Modern Marketing: Balancing Authenticity and Promotion

Picture this: You’re browsing your favorite online magazine, sipping a cup of freshly brewed coffee, and reveling in the joy of discovering new, engaging content. You stumble upon an article that piques your interest ...

Charles Lange
Charles Lange 20 April 2023
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Overcoming 2023's Biggest Marketing Challenges

Overcoming 2023's Biggest Marketing Challenges

There's no question that the beginning of 2023 has been a turbulent period for the UK economy. And this ongoing economic impact has meant that hard-pressed businesses have had to revaluate their finances for the...

Shafqat Islam
Shafqat Islam 19 April 2023
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7 Reasons Why Magento Integration with ERP is Beneficial to the Ecommerce Industry

7 Reasons Why Magento Integration with ERP is Beneficial to the Ecommerce Industry

The integration of Magento, a popular ecommerce platform, with an ERP system can bring significant benefits to the ecommerce industry. This article will explore seven reasons why this integration is beneficial...

Nikunj sharma
Nikunj sharma 19 April 2023
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How to Write an Article with ChatGPT: Instruction by Artificial Intelligence

How to Write an Article with ChatGPT: Instruction by Artificial Intelligence

I decided to ask ChatGPT how to write articles with its help. All further text is written by artificial intelligence (AI). I only asked questions and compiled the answers into text.

Polina Kedis
Polina Kedis 18 April 2023
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A Handy PR Guide: How To Write An Effective Blog

A Handy PR Guide: How To Write An Effective Blog

Creating "valuable content" that naturally attracts links is not a good link strategy for about 90% of SEO practitioners. It's like putting a message in a coke bottle and tossing it out to sea, hoping...

Ahsan Zafeer
Ahsan Zafeer 17 April 2023
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A Digital Marketer's Guide to ADA Web Compliance

A Digital Marketer's Guide to ADA Web Compliance

ADA web compliance does not need to pose a considerable challenge for digital marketers - read our informative guide to understand how it can be done.

Jason Martinez
Jason Martinez 14 April 2023
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The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

Imagine you’re meandering down the snack aisle at your local grocery store, and suddenly you find yourself irresistibly drawn to a new brand of potato chips. Intrigued by the packaging, you toss it into your cart...

Charles Lange
Charles Lange 13 April 2023
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How TikTok Impacts Your Digital Marketing Strategy

How TikTok Impacts Your Digital Marketing Strategy

TikTok’s audience and involvement rapidly rose during Covid-19 and the post covid period. What are the key factors involved, and how should you think about it within your marketing strategy?

Yury Tsoy
Yury Tsoy 12 April 2023
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Mastering the Customer Experience: Predicting and Adapting to CX Trends in 2023

Mastering the Customer Experience: Predicting and Adapting to CX Trends in 2023

Amidst a decade of unimaginable lows, record highs and everything in between, CX has been a constant in business success. Check out these CX trends for 2023 that will help you stay ahead of the competition.

Dietmar Rietsch
Dietmar Rietsch 11 April 2023
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Empowering Entrepreneurship: How Digital Transformation Can Help Startups Disrupt Industries

Empowering Entrepreneurship: How Digital Transformation Can Help Startups Disrupt Industries

The way we conduct business is evolving with the rest of the globe. Startups now have access to a variety of cutting-edge technology thanks to the growth of digital transformation, which can aid them in successfully...

Glainne White
Glainne White 10 April 2023
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Comprehensive Analysis of Display Advertising

Comprehensive Analysis of Display Advertising

Analysing display ads isn’t easy. Firstly, a lot of people don’t understand how display advertising affects conversions and consider it an unnecessary luxury. Second, display ads tend to run across all available...

Polina Kedis
Polina Kedis 7 April 2023
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4 On-Fleek Ecommerce Reviews Platforms to Boost Your Website's Reach

4 On-Fleek Ecommerce Reviews Platforms to Boost Your Website's Reach

Let us discuss the key benefits of embedding customer reviews on your website and why these reviews generally lure customers. Along with that, we've also suggested some on-fleek ecommerce reviews platforms that...

Daisy Smith
Daisy Smith 7 April 2023
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Using Heatmaps to Take Your Startup Strategy to the Next Level

Using Heatmaps to Take Your Startup Strategy to the Next Level

How can marketers use heatmaps to take their strategy to a new high? While analytic programs feed us with numbers, it’s time to start visualising that data if you want to quickly pinpoint what needs to change.

Dmytro Spilka
Dmytro Spilka 6 April 2023
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The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

As a marketer, I’m sure you’ve heard the saying, “laughter is the best medicine.” But did you know that laughter is also a powerful tool in marketing? Humor can make your audience feel more connected to your brand...

Charles Lange
Charles Lange 5 April 2023
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What Podcast Platforms Can Learn From VOD

What Podcast Platforms Can Learn From VOD

With the increasing popularity of podcasts, Candyspace Creative Partner Martin Brierley explores what the sector can learn from the world of video-on-demand.

Candyspace Media
Candyspace Media 5 April 2023
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Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

The ancient Greek philosopher Heraclitus wasn’t talking about social media when he said "change is the only constant in life," but he may as well have been. The shake-up following Elon Musk’s acquisition of&...

Juli Greenwood
Juli Greenwood 4 April 2023
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How Ecommerce is Bringing B2B Sellers into the Customer-Centric Future

How Ecommerce is Bringing B2B Sellers into the Customer-Centric Future

Ecommerce has become an essential tool for B2B businesses looking to contend with changing customer behaviour, technological development and economic instability.

Michael Nutley
Michael Nutley 3 April 2023
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GA4 vs UA: Breaking Down the New Terminology

GA4 vs UA: Breaking Down the New Terminology

Google Analytics 4 is the next-generation measurement solution. Come 1st July 2023, standard Universal Analytics properties will stop processing data. But what are the key differences between GA4 and UA?

David Schulhof
David Schulhof 3 April 2023
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How to Maximize Operational Efficiency with Automated Workflows

How to Maximize Operational Efficiency with Automated Workflows

In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is through the use of automated...

John Paul
John Paul 31 March 2023
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Hybrid Marketing: The Benefits of Combining Print & Digital

Hybrid Marketing: The Benefits of Combining Print & Digital

A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore...

Rachel G
Rachel G 31 March 2023
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Customer Experience Trends to Explore in 2023

Customer Experience Trends to Explore in 2023

In today's hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these...

Sukhdev Singh
Sukhdev Singh 30 March 2023
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