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The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
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Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Digital Doughnut Contributor
Digital Doughnut Contributor 24 May 2023
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The Top Ecommerce SEO Trends for 2023

The Top Ecommerce SEO Trends for 2023

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are...

Jagdish Mali
Jagdish Mali 23 May 2023
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Why Consumers Aren't Scanning Your QR Codes

Why Consumers Aren't Scanning Your QR Codes

QR codes have become increasingly popular in recent years, with businesses using them for a range of purposes, from advertising and marketing to payments and product information. However, despite their popularity...

Jenny Stanley
Jenny Stanley 22 May 2023
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The Power and the Importance of Accessibility in Digital Marketing

The Power and the Importance of Accessibility in Digital Marketing

Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the...

Tamara Badža
Tamara Badža 19 May 2023
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The Use of Chatbots in Improving Customer Experience and Brand Engagement

The Use of Chatbots in Improving Customer Experience and Brand Engagement

Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate...

Brack Nelson
Brack Nelson 18 May 2023
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8 Reasons Why Outsourcing Mobile App Development is a Good Idea

8 Reasons Why Outsourcing Mobile App Development is a Good Idea

Want to improve the productivity of the mobile app development process? Definitely go for outsourcing! Yes, this is true. Outsourcing is a trend in this digital competitive world. To take the benefit of skilled...

Upma Singh
Upma Singh 17 May 2023
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Benefits of Having an Ecommerce Website

Benefits of Having an Ecommerce Website

Welcome to the discussion on the benefits of having an ecommerce website. In today's technologically advanced businesses of all sizes must have an online presence. Ecommerce websites provide businesses with a...

Rakesh Donga
Rakesh Donga 17 May 2023
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Connected Packaging: Traceability and Consumer Interaction

Connected Packaging: Traceability and Consumer Interaction

Connected packaging is an innovative technology that is transforming the way brands and retailers interact with consumers. By incorporating embedded technology, such as RFID chips and sensors, into their products...

Jenny Stanley
Jenny Stanley 16 May 2023
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Social VR: A Communication Breakthrough or an Ethical Nightmare?

Social VR: A Communication Breakthrough or an Ethical Nightmare?

While it is still a relatively new phenomenon, the idea of socialising within an immersive environment has been brought to life by the metaverse.

Dmytro Spilka
Dmytro Spilka 15 May 2023
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Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
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The Importance of Product Discovery in an Era of Hyper-Choice

The Importance of Product Discovery in an Era of Hyper-Choice

Hyper-choice is as likely to frustrate and annoy customers as it is to delight and satisfy them. At a time when retailers are struggling with falling customer spend, it's essential their customers can find what...

Michael Nutley
Michael Nutley 11 May 2023
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Time for Organisations to Consign Queuing to the History Books

Time for Organisations to Consign Queuing to the History Books

Brits have a proud tradition of waiting patiently in line for all manner of events. Only last year, thousands waited hours to file past the Queen’s coffin in Westminster Hall, a worldwide audience marvelling at the...

David Taylor
David Taylor 11 May 2023
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Retain the Old, Bring in the New

Retain the Old, Bring in the New

Some retailers may think it's impossible to get people flocking back into stores, given the economic climate that is hampering the post lockdown recovery. However, if you speak to shoppers, there is much cause for...

Valentina Calendoro
Valentina Calendoro 10 May 2023
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How Custom Web Development Can be Beneficial for Your Business

How Custom Web Development Can be Beneficial for Your Business

If you're looking for a way to take your business to the next level, custom web development may be the answer. By creating a website that is specifically tailored to your needs, you can improve your visibility...

Reyajuddin Ansari
Reyajuddin Ansari 10 May 2023
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Is ChatGPT the Future of Mobile App Development?

Is ChatGPT the Future of Mobile App Development?

In recent years, the development of mobile apps has become increasingly crucial for businesses and individuals. Artificial intelligence (AI) in mobile app development has also increased with the growing demand for...

Ansub Durrani
Ansub Durrani 9 May 2023
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Online Charging System to Emerge as Backbone for Customer-Centric Business Models

Online Charging System to Emerge as Backbone for Customer-Centric Business Models

Customer service and satisfaction is an important requirement in every industry, primarily telecommunications where the whole industry is striving for customer engagement. To ensure customer needs are served, several...

Sudharani Gadakari
Sudharani Gadakari 8 May 2023
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Connected Packaging - An All New Creative Opportunity

Connected Packaging - An All New Creative Opportunity

Connected packaging is a relatively new concept that is rapidly gaining traction among retailers. This innovative technology enables products to communicate with customers in real-time, providing them with...

Jenny Stanley
Jenny Stanley 5 May 2023
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The Importance of a Go-to-Market Strategy in a Product Roadmap

The Importance of a Go-to-Market Strategy in a Product Roadmap

A go-to-market (GTM) strategy is a critical component of a product roadmap, outlining the steps necessary to launch a product or service successfully.

Himanshu Goyal
Himanshu Goyal 4 May 2023
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Lesser-Known Benchmarks That Will Improve Your Customer Engagement

Lesser-Known Benchmarks That Will Improve Your Customer Engagement

The article lists down multiple factors that impact customer engagement and how it can be measured.

Nidhi Prakash
Nidhi Prakash 3 May 2023
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Bing's "Un-Googling" Issue & Why it Changes Content Marketing

Bing's "Un-Googling" Issue & Why it Changes Content Marketing

If you're even remotely tuned into what's been taking place in the world of search engines, you've probably been hearing about things like ChatGTP and Open Source Search and seeing a lot of press around...

Jonas Dominique
Jonas Dominique 2 May 2023
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7 Transactional Emails You Need to Close the Deal

7 Transactional Emails You Need to Close the Deal

Transactional emails increase sales, engagement, brand awareness and customer trust. Every ecommerce business needs seven main types of transactional emails to lead a customer to a purchase. Let's study each of them.

Nataliia Polomkina
Nataliia Polomkina 1 May 2023
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A Good SEO Strategy Must Include These Elements

A Good SEO Strategy Must Include These Elements

Planning, optimising, and arranging your website to improve its search engine ranking is the process of developing an SEO website strategy. A solid SEO plan will help you better match search intent, resulting in more...

Drew Cameron
Drew Cameron 28 April 2023
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“Data as a Product” is the Key to Data Democratization

“Data as a Product” is the Key to Data Democratization

Unlocking the true potential of data has become a top priority for businesses worldwide. However, despite the abundance of data, many organisations are still struggling to leverage it effectively. In fact, according...

Felipe Henao Brand
Felipe Henao Brand 27 April 2023
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Benefits of Having a Healthcare Website

Benefits of Having a Healthcare Website

Having a health care website is an invaluable asset for any healthcare provider. A website allows you to reach a larger audience and provide them with important information about your services, such as contact details...

Bhavika Chauhan
Bhavika Chauhan 26 April 2023
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