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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Actionable Futures and Predictions for Out of Home in 2021

Actionable Futures and Predictions for Out of Home in 2021

“The future isn’t Google-able.” That’s what we said in our 2020 predictions. Turns out we nailed that with 100% accuracy. When we published our predictions 100 years ago in December 2019, we – and the rest of the...

Claire Kimber
Claire Kimber 18 February 2021
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White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO is an impressive and effective way to retain clients and deliver expert results. Marketing experts predict that people will spend up to $79.27 billion and that makes search engine optimization an...

Kshitij Chaudhary
Kshitij Chaudhary 18 February 2021
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Which Digital Advertisers are Seeing the Biggest Wins Since Covid-19?

Which Digital Advertisers are Seeing the Biggest Wins Since Covid-19?

It is widely understood that the post-Covid-19 revival is digital. New opportunities are ready for nimble players at a time when McKinsey found the economy vaulted five years forward in digital adoption in the space...

Jonathan Marciano
Jonathan Marciano 17 February 2021
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Five Trends That Will Shape Social Media Marketing in 2021

Five Trends That Will Shape Social Media Marketing in 2021

As we move into 2021, one thing has become more important than ever: connection. The events of 2020 kept us apart physically, and many turned to social media for human interaction, even if virtual.

Anna Willems
Anna Willems 17 February 2021
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How to Get Media Coverage for Your Business

How to Get Media Coverage for Your Business

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first.

Berenika Teter
Berenika Teter 16 February 2021
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2021 Customer Experience: What to Look Out For This Year

2021 Customer Experience: What to Look Out For This Year

2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe - with people and businesses alike being put under significant strain through periods of...

Leigh Gammons
Leigh Gammons 16 February 2021
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How to Harness Data and Get the Most from Proximity Marketing

How to Harness Data and Get the Most from Proximity Marketing

This post will take a look at what proximity marketing means in today’s climate (spoiler alert: proximity marketing went digital). It’ll also take a look at Kiehl's, a skincare brand, to show proximity marketing...

Molly Stovold
Molly Stovold 15 February 2021
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9 Best Ecommerce Marketing Strategies for 2021

9 Best Ecommerce Marketing Strategies for 2021

Here are the top ten ecommerce marketing strategies that you need to know. You should always have a deliberate approach towards marketing, and a dedicated marketing team can be the best for you to track it for your...

Akash Tripathi
Akash Tripathi 15 February 2021
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7 Safe Ways to Dispose of Your Crucial Data

7 Safe Ways to Dispose of Your Crucial Data

Disposing of data securely is crucial to protect sensitive and confidential business information from accidental disclosure. Failure to ensure this can lead to serious cases of data breaches, compliance issues, and...

Tyler M
Tyler M 12 February 2021
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Why SEO is Important

Why SEO is Important

“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO.

Vlad Migulia
Vlad Migulia 12 February 2021
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5 Global Social Media Trends to Power Up Your Marketing in 2021

5 Global Social Media Trends to Power Up Your Marketing in 2021

Social media has become an integral part of every brand’s marketing strategy. If some brands were not paying attention to this medium of communicating and targeting their audience, then this pandemic has forced them...

Madelyn Wilson
Madelyn Wilson 11 February 2021
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5 Effective Strategies to Build and Manage a Successful Marketing Department

5 Effective Strategies to Build and Manage a Successful Marketing Department

Your marketing team defines the face of your business as it produces promotional materials in the digital and physical world. As a marketing manager, you need to know the most effective strategies to build and manage...

Abhishek Talreja
Abhishek Talreja 11 February 2021
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8 Reasons Why Content Monetization is a Good Idea

8 Reasons Why Content Monetization is a Good Idea

Why would anyone pay for content when they could find something similar for free? And why are OTT content providers becoming more popular? Here are several reasons why consumers pay for content and why you might...

Stacy Chabot
Stacy Chabot 11 February 2021
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Top 10 Leading Lead Generation Tools in 2021

Top 10 Leading Lead Generation Tools in 2021

Are you looking for the best lead generation tools to boost your business? It is just like every tough job but direct generation needs the right tools. That's why in this informative article, we are going to be...

shikha sharma
shikha sharma 10 February 2021
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How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as...

Kirsty Hunt
Kirsty Hunt 10 February 2021
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How to Attract More Customers with Digital Marketing Optimization

How to Attract More Customers with Digital Marketing Optimization

Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine. However, for a long time, the service was...

Olga Kovalenko
Olga Kovalenko 9 February 2021
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5 Ways B2B Has Changed Because of AI Technology

5 Ways B2B Has Changed Because of AI Technology

Artificial Intelligence (AI) is not a new concept, and it certainly isn't something that marketers just started to utilize. The field of Artificial Intelligence was first presented in 1956. By the time Apple...

Virginia Zacharaki
Virginia Zacharaki 9 February 2021
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Invisible Personalization for Great Customer Experience

Invisible Personalization for Great Customer Experience

What is great personalization? Should it fly completely under your customer's radar? The definition tends to vary depending on who you talk to. Some would say it’s an endeavour to ‘delight’ the customer as part...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 8 February 2021
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Color Psychology in Marketing: How it Impacts Buying Decisions

Color Psychology in Marketing: How it Impacts Buying Decisions

Several factors influence the decision to buy a product. Color is one of them, according to psychologists.

Boris Dzhingarov
Boris Dzhingarov 8 February 2021
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Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

As the world changed in 2020 and consumer priorities shifted to home-schooling, one’s health and ecommerce, fraud schemes and criminal gangs adapted and ramped up their efforts to defraud businesses of nearly £...

Laura Moross
Laura Moross 5 February 2021
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Clubhouse: Audio App as a New Social Network

Clubhouse: Audio App as a New Social Network

If you are an active social media user or interested in digital marketing topics, you have probably already heard of the most talked-about app at the moment: Clubhouse.

Jaydip Parikh
Jaydip Parikh 5 February 2021
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Boost Business With A Digital Integration Hub

Boost Business With A Digital Integration Hub

A DIH supports modern digital services, including analytics, open banking initiatives, and business intelligence (BI) on operational data. It can help drive digital transformation initiatives.

Edward Huskin
Edward Huskin 4 February 2021
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3 Tech Trends that Will Drive Ecommerce in 2021

3 Tech Trends that Will Drive Ecommerce in 2021

With 900+ million internet users, China is the world's largest ecommerce market. And 2021 could be the biggest year for ecommerce in China yet - with these 3 tech trends driving growth.

Joseph Cooke
Joseph Cooke 4 February 2021
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Infographic: 2021 Consumer Finance Report

Infographic: 2021 Consumer Finance Report

A new report from London Research and Trustpilot looks at trends in consumer finance since the onset of the Covid-19 pandemic, exploring consumer attitudes and behaviour relating to banking, payments and associated...

Linus Gregoriadis
Linus Gregoriadis 3 February 2021
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