Articles - September 2021 - 2021

Filters
Filter by Topic
Virtual Event: Best Practices and Tools

Virtual Event: Best Practices and Tools

A comprehensive Virtual Event Platform provides you with all the event data from beginning to end. Not just the data but, you also get useful reports and analytics about your virtual event. So, make use of this data...

Mayra Shaikh
Mayra Shaikh 6 October 2021
Read more
Podcast - Interview with Mario Ciabarra, Founder and CEO of Quantum Metric

Podcast - Interview with Mario Ciabarra, Founder and CEO of Quantum Metric

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Mario Ciabarra, Founder and CEO of...

Russell Goldsmith
Russell Goldsmith 6 October 2021
Read more
Overcome Content Protection Challenges by Implementing a Digital Rights Management Solution

Overcome Content Protection Challenges by Implementing a Digital Rights Management Solution

In today’s digital world, digital rights management (DRM) is increasingly important as it allows publishers or authors to control what paying users can do with their works. With the rise in online publishing, DRM adds...

Cynthia Sebatina
Cynthia Sebatina 5 October 2021
Read more
Brand Strategies for Successful Business in 2022

Brand Strategies for Successful Business in 2022

When there are so many branding strategies laid on your plate, it is quite difficult to choose between them. It's hard to point out which branding types will work for your business. The best way to choose the...

Jais Frank
Jais Frank 5 October 2021
Read more
How to Measure Social Media Marketing ROI

How to Measure Social Media Marketing ROI

Social media ROI is one of the most important key performance indicators (KPI) in marketing. It is often expressed as a percentage. KPIs allow you to compare and contrast different marketing channels to determine the...

Jenny Stanley
Jenny Stanley 4 October 2021
Read more
Top 10 Fastest Growing B2B Ecommerce Startups

Top 10 Fastest Growing B2B Ecommerce Startups

We recently released our list of the world's 500 fastest growing startups (see 500-fastest.com). Among them are plenty of well-known consumer focused companies like Uber, Airbnb and Snapchat. But what about B2B?

Nancy Yates
Nancy Yates 4 October 2021
Read more
5 Questions to Answer Before Finalising Your B2B Sales Strategy

5 Questions to Answer Before Finalising Your B2B Sales Strategy

B2B sales was never a piece of cake with sophisticated and well-educated buyers, more stakeholders to convince, high prices and long sales cycles. Now there are more decision-makers - who have less time...

Asena Atilla Saunders
Asena Atilla Saunders 1 October 2021
Read more
Drip Email Marketing- An Excellent Tool for Nurturing Leads

Drip Email Marketing- An Excellent Tool for Nurturing Leads

If you have a huge customer list and it keeps growing, it becomes challenging to send important email messages to your entire list at once. However, when compared to other marketing channels, emails still have the...

Amy John
Amy John 1 October 2021
Read more
How Digital Transformation Services Help Clients Transform Their Business

How Digital Transformation Services Help Clients Transform Their Business

Digital transformation can deliver a range of benefits for business enterprises, such as increased productivity, efficiency, profitability, better collaboration among departments, generating better customer insights...

Hemanth Yamjala
Hemanth Yamjala 30 September 2021
Read more
Machine Learning in Retail: Should You Implement it?

Machine Learning in Retail: Should You Implement it?

Many retail businesses are now starting to use AI and machine learning to keep up with the constant changes in consumer behaviors. Using the same strategy in your business might allow you to get good results as well.

Henry Bell
Henry Bell 30 September 2021
Read more
How DAM Software Can Give Your Creative Team Back Their Thinking Time

How DAM Software Can Give Your Creative Team Back Their Thinking Time

Creativity has never been more important in helping your marketing messages to cut through, but the increasing number of channels and the need for personalisation means creatives have never had less time for creative...

Michael Nutley
Michael Nutley 29 September 2021
Read more
What is Connected Packaging?  

What is Connected Packaging?  

Does increasing engagement with your audience and driving in-store footfall sound like desirable objectives? Then connected packaging is the solution for you!

Jenny Stanley
Jenny Stanley 29 September 2021
Read more
Customer Retention: How to Identify the Right Approach

Customer Retention: How to Identify the Right Approach

Customer acquisition is stressed repeatedly in every stakeholder meeting to generate leads and revenue in any organization. However, what most organizations fail to focus on to understand how necessary customer...

Sukhdev Singh
Sukhdev Singh 29 September 2021
Read more
Content Creation Trends Marketers Should Follow

Content Creation Trends Marketers Should Follow

The digital ecosystem is frequently changing as the times do, which is what constant digital marketers can count on. Hence, it’s always a part of their job descriptions to stay updated with the latest trends in...

Edwin Deponte
Edwin Deponte 28 September 2021
Read more
Why Should You Work for a Digital Marketing Agency? Things You Should Know

Why Should You Work for a Digital Marketing Agency? Things You Should Know

Hector Garcia in the book Ikigai, said that ‘Our ikigai is different for all of us, but one thing we have in common is that we are all searching for meaning.’ He means that we all want different things in life, and we...

Lucia Patterson
Lucia Patterson 28 September 2021
Read more
Ecommerce Personalisation: Three Steps Every Retailer Should Take

Ecommerce Personalisation: Three Steps Every Retailer Should Take

Retail business has shifted, and with new trends emerging and consumer expectations on everyone's minds, how can brands keep up?

Finlay Mure
Finlay Mure 28 September 2021
Read more
The New Reality of B2B Marketing: The Imperative of Online Visibility

The New Reality of B2B Marketing: The Imperative of Online Visibility

Are you an entrepreneur? Looking for some solid B2B marketing strategies? Read the article below.

roser rosenberger
roser rosenberger 27 September 2021
Read more
How to Optimise Article Titles to Attract More Traffic

How to Optimise Article Titles to Attract More Traffic

Without writing a compelling article title that grabs attention and provides a solution to people's problems, your content may never reach your target audience. In this article, you will discover the best ways to...

Irina Weber
Irina Weber 27 September 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
How Does B2B Social Media Differ From B2C

How Does B2B Social Media Differ From B2C

Social media marketing has become indispensable for business to consumer (B2C) as well as for business to business (B2B) marketing, however, some brands still don’t adapt their social media content to their target...

Jenny Stanley
Jenny Stanley 27 September 2021
Read more
Powerful e-Marketing and POPI

Powerful e-Marketing and POPI

Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone. Although most organisations are implementing robust measures to keep customer information secure, it’s concerning that...

Desiree Gullan
Desiree Gullan 24 September 2021
Read more
What Factors Boost or Hamper an Ecommerce Purchase?

What Factors Boost or Hamper an Ecommerce Purchase?

We advise you not to listen to anyone's advice or suggestions; instead, stick to what the data and research says. And you won't have to look elsewhere for that research and data, because we've already done...

Vivek Kargathiya
Vivek Kargathiya 24 September 2021
Read more
Microsoft Dynamics CRM: A Workload-Lightening Discovery for Businesses

Microsoft Dynamics CRM: A Workload-Lightening Discovery for Businesses

Businesses have long stressed the importance of improving their customers' overall experience, and with good reason. After all, in this era of intense competition, the best way to ensure that your customers are...

Divyesh Aegis
Divyesh Aegis 24 September 2021
Read more
What is Video SEO?

What is Video SEO?

Are you aware that video content is also a powerful tool to raise your SEO rankings? That’s right. By fine-tuning your visual content production through creative and technical adjustments, you can increase traffic and...

VidOps VisualStorytellers
VidOps VisualStorytellers 23 September 2021
Read more
Understanding Why a Customer Journey Map is so Essential for a Delightful Digital Experience

Understanding Why a Customer Journey Map is so Essential for a Delightful Digital Experience

Creating a customer journey map can prove to be a crucial practice in identifying the needs of your personas/customers.

Paige Griffin
Paige Griffin 23 September 2021
Read more
ArticlesRSS 2.0