Edwin Deponte
Edwin Deponte 28 September 2021

Content Creation Trends Marketers Should Follow

The digital ecosystem is frequently changing as the times do, which is what constant digital marketers can count on. Hence, it’s always a part of their job descriptions to stay updated with the latest trends in digital marketing. One integral part of digital marketing is content creation, which has also evolved through time.

Companies produce a variety of digital content every single day. Today’s current digital landscape is oversaturated with content, so it’s challenging for brands to cut through the overwhelming amount of noise. Trends shift the tide in favor of both users and marketers, helping them realize the new potential in content creation that marketers can leverage.

In the world of digital marketing, content is king. To utilize it to its full potential, you must adapt how you produce content based on relevant and recent developments. This article compiled content creation trends marketers should follow this year to help brands stay relevant.

Content Optimization for Long-Tail Keywords 

One of the ways to produce content is blogging. Writing relevant content optimized for search engine optimization remains to be an effective digital marketing approach. This year, you’ll see more blogs optimized for long-tail keywords.

Long-tail keywords are more specific keyword phrases users are most likely to use when they’re close to purchasing a product online. Businesses are now optimizing their content for these longer phrases to boost their voice search ranking, where long-tail keywords are frequently used. Since these keywords contain more specific terms, they don’t have much competition compared to common keywords.

You can insert long-tail keywords in your blogs on your website to increase its search results ranking. You can find them using the “people also searched for” feature on Google or online tools like Wordtracker and Moz. Once you find related long-tail keywords, you can use them as the subject of your content.

Utilization of Social Media “Story” Features

This trend began recently and will be highlighted more this year. Posting stories on social media became popular when Instagram introduced it a few years back. It’s a way of creating and posting content for immediate consumption, as they’re more prominent on social networking apps and more people use smartphones today.

A good example of using story features for digital marketing that even an established social media marketing agency would recognize is the integration of Spotify on Instagram stories. Spotify exhibited great use of the IG stories by allowing users to pose their “Spotify Wrapped” statistics. Expect more brands to follow suit by producing content and uploading them on Instagram and Facebook stories.

These stories also show up on Google Image search results, which helps in boosting exposure. Google also has a story feature called Google Stories, which caters to consumers’ business lifestyles.

Community Building

Building an online community using content is now a thing, and this year more brands will engage in it. Using content creation and sharing to form an inclusive online community is made possible by social media and other online platforms. Sites like Slack and ProBlogger are platforms where you can communicate with people who produce content in the same and different niches as your brand does.

By building a community, any marketing team can expand its reach even with limited resources. Every content creator will eventually hit a limit where they can produce content without sacrificing quality. With your community, you can collaborate with other creators and marketers to replenish your content resources.

Wrap Up

Content creation isn’t the easiest aspect of digital marketing because it frequently changes throughout time. However, by staying up to date with its current trends, you can improve your content marketing in different ways. Keep in mind to accompany following trends with actual research for you to yield the best results.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
How Can a Virtual Shopping Experience Ramp Up Your Festive Sales?

How Can a Virtual Shopping Experience Ramp Up Your Festive Sales?

Virtual shopping experiences – a perfect blend of the offline and online world – has made last-mile delivery possible to locations where no stores were giving the product demo.

Sukhdev Singh
Sukhdev Singh 13 October 2021
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more