Article

Edwin Deponte
Edwin Deponte 28 September 2021

Content Creation Trends Marketers Should Follow

The digital ecosystem is frequently changing as the times do, which is what constant digital marketers can count on. Hence, it’s always a part of their job descriptions to stay updated with the latest trends in digital marketing. One integral part of digital marketing is content creation, which has also evolved through time.

Companies produce a variety of digital content every single day. Today’s current digital landscape is oversaturated with content, so it’s challenging for brands to cut through the overwhelming amount of noise. Trends shift the tide in favor of both users and marketers, helping them realize the new potential in content creation that marketers can leverage.

In the world of digital marketing, content is king. To utilize it to its full potential, you must adapt how you produce content based on relevant and recent developments. This article compiled content creation trends marketers should follow this year to help brands stay relevant.

Content Optimization for Long-Tail Keywords 

One of the ways to produce content is blogging. Writing relevant content optimized for search engine optimization remains to be an effective digital marketing approach. This year, you’ll see more blogs optimized for long-tail keywords.

Long-tail keywords are more specific keyword phrases users are most likely to use when they’re close to purchasing a product online. Businesses are now optimizing their content for these longer phrases to boost their voice search ranking, where long-tail keywords are frequently used. Since these keywords contain more specific terms, they don’t have much competition compared to common keywords.

You can insert long-tail keywords in your blogs on your website to increase its search results ranking. You can find them using the “people also searched for” feature on Google or online tools like Wordtracker and Moz. Once you find related long-tail keywords, you can use them as the subject of your content.

Utilization of Social Media “Story” Features

This trend began recently and will be highlighted more this year. Posting stories on social media became popular when Instagram introduced it a few years back. It’s a way of creating and posting content for immediate consumption, as they’re more prominent on social networking apps and more people use smartphones today.

A good example of using story features for digital marketing that even an established social media marketing agency would recognize is the integration of Spotify on Instagram stories. Spotify exhibited great use of the IG stories by allowing users to pose their “Spotify Wrapped” statistics. Expect more brands to follow suit by producing content and uploading them on Instagram and Facebook stories.

These stories also show up on Google Image search results, which helps in boosting exposure. Google also has a story feature called Google Stories, which caters to consumers’ business lifestyles.

Community Building

Building an online community using content is now a thing, and this year more brands will engage in it. Using content creation and sharing to form an inclusive online community is made possible by social media and other online platforms. Sites like Slack and ProBlogger are platforms where you can communicate with people who produce content in the same and different niches as your brand does.

By building a community, any marketing team can expand its reach even with limited resources. Every content creator will eventually hit a limit where they can produce content without sacrificing quality. With your community, you can collaborate with other creators and marketers to replenish your content resources.

Wrap Up

Content creation isn’t the easiest aspect of digital marketing because it frequently changes throughout time. However, by staying up to date with its current trends, you can improve your content marketing in different ways. Keep in mind to accompany following trends with actual research for you to yield the best results.

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