Articles - October 2020 - 2020

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5 Essential Tips to Boost Your Digital Strategy by Bridging The Digital Gap

5 Essential Tips to Boost Your Digital Strategy by Bridging The Digital Gap

The article shows the existence of the digital gap and how it is an issue that most multinationals and corporations are facing. It’s something that needs to be addressed at the earliest opportunity. Managing the...

Deni Kaziyska
Deni Kaziyska 3 November 2020
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How to Use LinkedIn For B2B Influencer Marketing

How to Use LinkedIn For B2B Influencer Marketing

LinkedIn is the perfect platform for B2B influencer marketing because it offers the opportunity to connect with prospects, educate them, and nurture the relationship for a successful business partnership.

Joydeep Bhattacharya
Joydeep Bhattacharya 3 November 2020
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Is Shifting From a Content Led Strategy to a Digital Product Strategy a Good Move?

Is Shifting From a Content Led Strategy to a Digital Product Strategy a Good Move?

Sometimes the only way to facilitate genuine change and become a true disrupter in a sector is to overhaul your digital strategy completely – even when it appears to be working.

Oliver Bailey
Oliver Bailey 2 November 2020
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The Changing Face of Digital Advertising And Technology During Lockdown

The Changing Face of Digital Advertising And Technology During Lockdown

In this ever-changing digital age, publishers have had to continually adapt to keep up with unpredictable ramifications of Covid-19 on the advertising ecosystem. As digital in-feed advertising experts, here are the...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 November 2020
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How to Rock Across Different Markets And Cultures - Top Tips For Global Brands

How to Rock Across Different Markets And Cultures - Top Tips For Global Brands

The #Blacklivesmatter campaign went viral in a couple of days, what a few clicks can do is now beyond our control and imagination. Digital campaigns, whether for racial justice or advertising, can deliver huge impact....

Jenny Stanley
Jenny Stanley 30 October 2020
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How to Choose a Customer Portal Platform: Top 3 Options

How to Choose a Customer Portal Platform: Top 3 Options

A web portal has long ceased to be just an option and has evolved into a must-have for both online and offline enterprises that strive for high-quality customer experience. Learn what makes a great customer portal and...

Valerie Nechay
Valerie Nechay 30 October 2020
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5 Tips to Build And Organize a Winning Marketing Team

5 Tips to Build And Organize a Winning Marketing Team

Marketing is paramount in today’s fast-paced world of commerce. The competition is too stiff, and the internet is providing a level playing field for all sizes of businesses to sell their products and services.

Mahendra Kumawat
Mahendra Kumawat 29 October 2020
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Social Media Campaigns: 5 Amazing Ads You Can Get Inspiration From

Social Media Campaigns: 5 Amazing Ads You Can Get Inspiration From

Want new ideas for your next social media campaign ad? Learn from the best. Here are some creative social media ads that you can look to for inspiration.

Gaurav Sharma
Gaurav Sharma 29 October 2020
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Ethical Fashion Brands Are Future-Proof

Ethical Fashion Brands Are Future-Proof

More than four in five consumers will avoid a fashion brand or retailer on ethical grounds. That is the major take-out from the Why Ethical Brands Are Future-Proof report from London Research, produced in partnership...

Sean Hargrave
Sean Hargrave 28 October 2020
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POC vs. MVP vs. Prototype: Which One is The Winning Approach to Measure Product-Market Fit?

POC vs. MVP vs. Prototype: Which One is The Winning Approach to Measure Product-Market Fit?

Startups have always fought the hardest battles of decision making before launching their product to the market. An idea gets flourished from seed to seedling and blooming into a flowering plant; meanwhile, it has to...

Chandresh Patel
Chandresh Patel 28 October 2020
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Three Key Takeaways From The Omnichannel Marketing Excellence Report

Three Key Takeaways From The Omnichannel Marketing Excellence Report

A new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

Linus Gregoriadis
Linus Gregoriadis 28 October 2020
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How Retailers Can Recreate The In-Store Customer Experience Online

How Retailers Can Recreate The In-Store Customer Experience Online

The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel and pureplay online brands, it’s underpinned survival during the pandemic. Those with...

Sophia King
Sophia King 27 October 2020
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B2B Demand Generation: Future of B2B Ecommerce

B2B Demand Generation: Future of B2B Ecommerce

B2B ecommerce has been growing over the past few years and isn’t planning to slow down. Ranging from manufacturers that decide to go directly to consumer, to organizations that are moving from carbon sheets to...

Eric Jan C. van Putten
Eric Jan C. van Putten 27 October 2020
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5 Ways to Increase the Efficiency & Productivity of Your Team

5 Ways to Increase the Efficiency & Productivity of Your Team

This insightful article offers practical tactics that you can use to build and sustain a productive work culture in your company. Check it out to learn more.

Shane Barker
Shane Barker 26 October 2020
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5 Signs Your Social Media Strategy Simply Isn't Working

5 Signs Your Social Media Strategy Simply Isn't Working

Social media can do great things for your brand, but it's not effortless. You need to measure, monitor, and evaluate your approach continually. You also need to pay attention to the warning signs that it's...

Terry Cane
Terry Cane 26 October 2020
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How Marketing SaaS Platforms Can Drive Business Recovery

How Marketing SaaS Platforms Can Drive Business Recovery

Marketing departments have been significantly affected by Covid-19. Buyer behaviour has shifted, and enterprises have had to cut budgets and restructure to adapt to the changed business landscape. Amidst this...

Nigel Cullington
Nigel Cullington 23 October 2020
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How Marketers Can Prepare During The Changing Times of Covid-19

How Marketers Can Prepare During The Changing Times of Covid-19

As Covid-19 took hold in March this year, we saw many brands press pause on marketing activity. In a time of uncertainty, it became more imperative than ever for marketers to prove the outcome and value of their...

Daniel Clayman
Daniel Clayman 23 October 2020
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Why Google Searches For “Remote Teams” Increased By 1150% During Covid

Why Google Searches For “Remote Teams” Increased By 1150% During Covid

During the extreme circumstances that occurred during Covid-19, there were some huge changes in Google searches: 1. Searches for the best webcam increased by 100%. 2. Searches for the best computer monitor...

Aayush Gupta
Aayush Gupta 22 October 2020
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10 Best Global B2B Ecommerce Websites to Expand Your Business in 2021

10 Best Global B2B Ecommerce Websites to Expand Your Business in 2021

According to the Forrester Research, which came out in January 2020, global B2B ecommerce websites "will reach $1.8 trillion and account for 17% of all B2B sales in the U.S. by 2023.” Moreover, according to...

Moiz Khan
Moiz Khan 22 October 2020
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5 Tips to Make Fantastic Marketing Videos For Your Social Platforms

5 Tips to Make Fantastic Marketing Videos For Your Social Platforms

Video content is probably the best way to grow a social media presence. If you use them right at least. In this article, we’re going to give you a no-nonsense brief list on making effective videos that get engagement...

Victor Blasco
Victor Blasco 21 October 2020
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The Demand For Ecommerce in 2020 And Beyond

The Demand For Ecommerce in 2020 And Beyond

Ecommerce has not only transformed the way in which the world used to shop, but also has altered the game of business statistics. It has transcended the digital and physical channel with retailers and brands...

Mark Jason
Mark Jason 21 October 2020
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How to Crack Your Marketing Analytics Without Breaking Your Brain

How to Crack Your Marketing Analytics Without Breaking Your Brain

It’s not as hard as you probably fear it is! From our humble beginnings as cavemen to technology evangelists, we have always relied on data and information to guide our actions and shape our future, be it for...

Shweta Jain
Shweta Jain 20 October 2020
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Social Media Reputation Management: How to Use Social Media for Brand Building?

Social Media Reputation Management: How to Use Social Media for Brand Building?

Nowadays, people are active on social media platforms more, and they search for everything on social media to know the worth of any brand. Hence, social media is becoming an essential platform for building a brand and...

Saurabh Thakur
Saurabh Thakur 20 October 2020
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Customer Acquisition vs Customer Retention: Which Strategy to Choose?

Customer Acquisition vs Customer Retention: Which Strategy to Choose?

Which is more crucial to you: gaining new clients or retaining the existing ones? Customer acquisition is an integral part of developing any business. That's obvious. Meanwhile, customer retention is inevitable if...

Jade Nguyen
Jade Nguyen 19 October 2020
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An Advanced Guide to Amazon Marketing Services

An Advanced Guide to Amazon Marketing Services

Explore the different types of services included in Amazon Marketing Services or AMS and how you can use them to your benefit as a seller on Amazon.  

Rosie Harman
Rosie Harman 19 October 2020
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