Saurabh Thakur 20 October 2020

Categories Customer Experience, Innovation & Trends, Strategy & Operations

Social Media Reputation Management: How to Use Social Media for Brand Building?

Nowadays, people are active on social media platforms more, and they search for everything on social media to know the worth of any brand. Hence, social media is becoming an essential platform for building a brand and maintaining a reputation in the market.

Here, we are going to understand the value of social media through an example.

How Can it Harm your Business if not Managed Properly?

There is a lot of data available on the internet through every social site. Either from your inbox or pages, hackers can steal a lot of confidential information. We will see this with an example of the Ashley Madison data hack case:

• Ashley Madison is a Canadian online dating site, where 30 million users' have an account. In 2015 hackers had hacked the platform, and the reputation of users was at stake.
• After that case, millions of personal chats, photographs, and other data was stolen and released publicly.
• Not only the loss of reputation but people had faced broken relationships, divorce, and suicides.
• Hence, if these platforms are not managed properly, it could be a reason for disrupted reputation.

After this case, people were shattered and scared that the mediums they are trusting to have a conversation with others could release their data. 

How Can a Professional Agency Help to do Reputation Management?

If you are planning to hire a professional agency for social media management, then this could be the best decision. The reason is:

1. They will try to amplify positive online reviews on the platform.
2. If there are negative reviews, then the team can contact the customer immediately and resolve the issue. Any delay in conversation could leave a negative impact.
3. Management teams know many tips and tricks to handle these platforms. 
4. They have many effective plans and ideas to interact with the customers and to know their likes and dislikes.

Social Media Reputation Management Tips, and How to Ue Social Media Sites for Businesses?

1. Make a good profile on social media: There are many social media platforms like Facebook, Twitter, Instagram, where one has to build a profile which gives correct and authentic information about your brand. Hence, provide all details like starting date, aim, website link, and many more.

2. Be active on your profile: Being active means being responsive to followers and interact with them. Give a reply to followers and try to resolve their problems. Followers will like it when you interact with them and answer them quickly. It helps to maintain your online presence.

3. From time to time share relevant information: Information needs to be shared about your company and show your work's pictures. Keep transparency and, if possible, share photographs of employees working on the premises.

4. Use social tools to monitor profiles: There are many tools available in the market to analyze the performance of the business house. To analyze the insights of the profile, one can use paid or free tools. It will help you to keep a record of day to day updates and work being done on your platforms. It helps in enhancing the performance and correcting the mistakes.

5. Engage with your audience: To engage with your audience more, try to host some online contests with small or big prizes as per your budget. It will show your audience how you keep their entertainment on top and arrange a competition for them.

6. Encourage your audience for a review: Asking for feedback from the followers about your product or services shows that you are interested in knowing their experience. Feedback also helps to know the point where you lack while providing a service or delivering a product. 

In this way, social media management can help in managing the reputation of the brand or company. If you have a strong online presence, then your sales will increase naturally. Even trust could be increased through transparency on social media. To maintain a good brand reputation you need to hire the best reputation management company that will manage your online reputation. A good online reputation helps to build a strong relationship between the brand & customers.