Article

Mahendra Kumawat
Mahendra Kumawat 29 October 2020

5 Tips to Build And Organize a Winning Marketing Team

Marketing is paramount in today’s fast-paced world of commerce. The competition is too stiff, and the internet is providing a level playing field for all sizes of businesses to sell their products and services.

Without a proper marketing team with the right equipment and acquaintance with the trends and the ability to perceive the most subtle market gaps, you are riding for a fall.

Survival can never be guaranteed, but if you are going to fail, at least let it not be because you were poor at marketing. Building a competent marketing team is something you do standing on your head, and these tips show exactly why:

Invest in Talent Management

Talent management refers to the whole range of activities you do to attract talent and retain it. Assembling a team of great marketing talent is no child’s play. Education backgrounds can be deceiving, and individuals can perform well in interviews only to be the complete opposite in the job. If you are lucky to land excellent marketing personnel, you need to do everything to ensure they stick around, even if it means providing incentives such as salary increments and promotions.

Set Goals

While you need to be easy on your marketing team, setting clear and strict goals can keep them on the go even when they have zero motivation for it. It also provides a destination to work towards, which can be motivating on multiple levels. For one, employees will work knowing there is something to achieve and not just doing repetitive tasks with no end in sight.

Practice Division of Labor

Division of labor has stood the test of time because it works. Assigning assignments by talent can enhance productivity and significantly reduce boredom and lack of motivation in the workplace. If an individual is good at social media management, give them that, and leave visual content creation to those who are familiar and content with editing images and videos and creating infographics.

Stay Realistic

Once you have assembled your marketing team, you have to be realistic with your expectations. Unlimited resources will get you the best and most experienced talent in the world. However, if you are recruiting on a budget, it means you have to settle for a smaller team and expect less.

That is not to say you go for the less skilled or under-qualified, though. It means creating a better-recruiting strategy. In any world, talent and experience will beat numbers hands down, so work on building a small but knowledgeable team instead of crowding your department with individuals who don’t know the first thing about marketing.

Be Flexible

Being too rigid and obsessed with the goals can amount to intimidation. This can only spark a mass exodus of employees, which may cause disruptions in your operations. Different people have different ways of adapting to new working environments. Ease them into their duties, and let them show you how and when they are most productive.

Endnote

Assembling a winning marketing team shouldn’t be hard if you take the time to create a viable recruitment strategy and pair it with robust talent retention policies. Hopefully, the above tips give you a place to start as you look to achieve that.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more