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The Fightback: 4 ways retailers are taking on Amazon

The Fightback: 4 ways retailers are taking on Amazon

We can’t ignore the continued carnage on the high street – with uncertainty swirling around once untouchable brands like Mothercare and Debenhams. But, behind those doom and gloom headlines, something interesting is...

Steve Borges
Steve Borges 18 January 2019
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11 Essential Tools to Promote Your Business Via Social Media

11 Essential Tools to Promote Your Business Via Social Media

Every business wants to hit their sales target, however, without having a good marketing strategy the chance of it is rather small. Here are 11 best tools to promote your product, brand or even business on social media.

Peter Hill
Peter Hill 18 January 2019
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7 Brand Profiles on Instagram That you Don’t Know, but you Definitely Should

7 Brand Profiles on Instagram That you Don’t Know, but you Definitely Should

On the one hand, it's a diary, a personal collection of photos (our pets, homes, selfies or coffee mugs), on the other - the world's largest marketing tool. There are no influential brands that are not on...

Paulina Lasek
Paulina Lasek 18 January 2019
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20 Landing Page Examples you Can't Miss

20 Landing Page Examples you Can't Miss

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. To help you design the best landing pages, here are 20 landing...

Georges Fallah
Georges Fallah 17 January 2019
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Data-Driven Insights, DNVBs and the Death of the Agency Model - What Does 2019 have in Store for Digital Marketing?

Data-Driven Insights, DNVBs and the Death of the Agency Model - What Does 2019 have in Store for Digital Marketing?

Jonathan McNamara, co-founder and CEO of digital consultancy RetroFuzz discusses the trends most likely to impact the industry in 2019.

Jonathan McNamara
Jonathan McNamara 17 January 2019
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Top 5 Data Sources for Driving Predictive Marketing Success

Top 5 Data Sources for Driving Predictive Marketing Success

“Data is the fuel that powers AI” [Databricks]. These are seven words (AI is a word, right?) that get trotted out a lot, and that’s not a criticism. Because it is true! Here are the top 5 data types you need to...

Digital Doughnut
Digital Doughnut 17 January 2019
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Digital Marketing Dilemmas to Avoid In 2019

Digital Marketing Dilemmas to Avoid In 2019

Each year the digital marketing landscape shifts significantly, with fresh trends to take into account and new opportunities to shake off the foibles of the past. 2019 should be no different in this respect, although...

David Bryan
David Bryan 16 January 2019
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Making the Grade: 5 Messaging Campaigns We’re Crushing On Right Now

Making the Grade: 5 Messaging Campaigns We’re Crushing On Right Now

It has been a pretty remarkable year for all of us working in the marketing industry. Customer engagement is bound to get even bigger and better in 2019, but we have to say that we were really impressed by...

Jessica Adams
Jessica Adams 16 January 2019
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The Most Significant Brand Marketing & Digital Trends of 2019

The Most Significant Brand Marketing & Digital Trends of 2019

The digital world is moving at pace, making looking ahead to what happens next an increasingly exciting proposition, with plenty of opportunities for curveballs to derail even the most seasoned marketing commentators....

Simon Landi
Simon Landi 16 January 2019
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What are the trends and technologies driving brands in 2019?

What are the trends and technologies driving brands in 2019?

What came first, the chicken or the egg? It’s a rhetorical question. We say it to make a point, but nobody knows the answer - or rather there’s no right answer. It’s a question that I came back to when I started...

Josie Klafkowska
Josie Klafkowska 15 January 2019
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How functional brands can challenge the challengers by creating stronger communications strategies

How functional brands can challenge the challengers by creating stronger communications strategies

Finding a distinctive voice in a functional market has always been a struggle. But never more so than now. From FS to insurance, telecoms to utilities, challengers have stepped in to shake up the status quo, leaving...

Ben Quigley
Ben Quigley 15 January 2019
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Using AI and Predictive Analytics to Increase Customer Value by 34%

Using AI and Predictive Analytics to Increase Customer Value by 34%

I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients to use AI and Predictive Analytics to increase Customer Lifetime Value.

Digital Doughnut
Digital Doughnut 15 January 2019
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Ten Tips For Startup Success - Volume 2

Ten Tips For Startup Success - Volume 2

A startup usually succeeds when it is driven by a passionate entrepreneur. A focus on creating unique solutions in delivering customer delight is what is required to succeed. Focusing strongly on customers and the...

Neel Sinha
Neel Sinha 15 January 2019
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Boost your E-commerce Strategy with Storytelling

Boost your E-commerce Strategy with Storytelling

Ecommerce is everywhere because people don't want to waste time and money to roaming from one place to another. This article will show you how to boost your ecommerce strategy with story telling. It will attract...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 January 2019
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Predictive Analytics and AI Drive Up Customer Lifetime Value

Predictive Analytics and AI Drive Up Customer Lifetime Value

Redeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

Digital Doughnut
Digital Doughnut 14 January 2019
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Levels of risk: are we too strict on brand safety?

Levels of risk: are we too strict on brand safety?

With unsavoury ad placements potentially harming consumers’ opinion of a brand, the concept of being too strict with brand safety might sound ridiculous. Yet with marketers intensifying their efforts to avoid ads...

Nick Welch
Nick Welch 14 January 2019
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How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers Too

How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers Too

The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before...

Diane Perlman
Diane Perlman 14 January 2019
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Email Marketing: Your SME Cheat Sheet

Email Marketing: Your SME Cheat Sheet

Email marketing has masses of potential for SMEs, but you have to stick to the rules. So, how can you make email marketing work for you?

Marios Italos
Marios Italos 14 January 2019
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Why Branding Is So Important and 3 Tips to Get It Right

Why Branding Is So Important and 3 Tips to Get It Right

As a business owner, the one thing that you probably care the most about is customers. And of course, you should! After all, no matter how good your business is, if you don’t have people buying that idea, service or...

Kevin Brown
Kevin Brown 11 January 2019
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Why Video Is The Star Of Your Small Business

Why Video Is The Star Of Your Small Business

As a small business, marketing has to involve a series of clever approaches. After all, you don’t have money to burn so there’s a need to get the greatest return possible. Video marketing is very effective at...

Benjamin Arie
Benjamin Arie 11 January 2019
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Lazarus Brands: How Legacy Brands Can Become Social and Innovate in Digital

Lazarus Brands: How Legacy Brands Can Become Social and Innovate in Digital

Though a respected legacy brings with it consumer recognition and trust, both are difficult to maintain in today’s jam-packed marketplace. So how do older brands maintain relevance?

Chris Cooper
Chris Cooper 11 January 2019
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Factors That Will Influence Paid Advertising in 2019

Factors That Will Influence Paid Advertising in 2019

In this article, we will identify the areas that will pave the way for paid search marketers in the New Year and explain how we can leverage them to our advantage.

Ajay Sachdeva
Ajay Sachdeva 10 January 2019
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Earned Web Traffic Sources That Can Drive More Traffic To Your Online Business…

Earned Web Traffic Sources That Can Drive More Traffic To Your Online Business…

Yes, there are some simple earned web traffic sources that can really drive more traffic to your online business, and not just today, but every day!

David J. Boozer
David J. Boozer 10 January 2019
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Looking back at Amazon’s Black Friday success – the numbers behind the dominance

Looking back at Amazon’s Black Friday success – the numbers behind the dominance

Amazon has become its very own search engine, which marks a fundamental shift in the way people now shop. According to our 2018 Black Friday research, the retail industry saw a 3% decline in web visits compared to...

Lisa Luu
Lisa Luu 9 January 2019
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