Articles - Page7- 2018

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Why you can’t afford to ignore chatbots

Why you can’t afford to ignore chatbots

Artificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this...

Marianna Papazisi
Marianna Papazisi 2 November 2018
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Four Reasons Why Retailers Need Multi-touch Attribution

Four Reasons Why Retailers Need Multi-touch Attribution

The UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s...

Manu Mathew
Manu Mathew 1 November 2018
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How Offline Marketing can Boost Your Business in a Digital Era

How Offline Marketing can Boost Your Business in a Digital Era

In a digital era where new technologies take over every aspect of our lives, standing out from the crowd with traditional off-line marketing could have some seriously lucrative benefits for your business.

Adele Thomas
Adele Thomas 1 November 2018
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How to combine science and emotion for Customer Experience success

How to combine science and emotion for Customer Experience success

Recently we spoke to Customer Experience (CX) legend Maurice Fitzgerald, the former VP of Customer Experience at HP, author of 4 books on the subject of customer experience strategy and Net Promoter Score, and global...

Alyona Medelyan
Alyona Medelyan 1 November 2018
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Top 5 tips to prevent customer churn from keeping you up at night

Top 5 tips to prevent customer churn from keeping you up at night

How do you keep people excited about your product or service? These top customer retention tips can help decrease your customer churn over time and earn you more loyal customers.

Alyona Medelyan
Alyona Medelyan 31 October 2018
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Why invest in the Net Promoter Score?

Why invest in the Net Promoter Score?

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of...

Alyona Medelyan
Alyona Medelyan 31 October 2018
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How Can You Build Your Brand Image Using Social Media

How Can You Build Your Brand Image Using Social Media

It is not an easy task to build trust with your customers, you need to invest a lot for establishing your business. To handle everything in a controlled manner, social media can be an effective platform for your brand...

Jacob Colleen
Jacob Colleen 31 October 2018
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Automated Customer Service: Pros, Cons and Best Practices

Automated Customer Service: Pros, Cons and Best Practices

When it comes to customer service, business owners are often struggling between staying with the old ways and going with the automation flow.

Catherine Palmer
Catherine Palmer 31 October 2018
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How to get your website prepared for the onslaught of Black Friday and Cyber Monday

How to get your website prepared for the onslaught of Black Friday and Cyber Monday

Make sure your back-end website infrastructure can cope with peaks in users

Mark Fitzsimmons
Mark Fitzsimmons 30 October 2018
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Understanding Hard and Soft Bounces

Understanding Hard and Soft Bounces

Bounces. What are they? And no we are not referring to basketball bouncing or bouncing on a pogo stick, we are talking about a different kind of bounce. The kind of bounces that are related to your emails. Did you...

Jenna Devinney
Jenna Devinney 30 October 2018
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Hitting the bullseye

Hitting the bullseye

Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps...

Rick Barron
Rick Barron 30 October 2018
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Four key trends defining the future of social

Four key trends defining the future of social

Social media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

Linus Gregoriadis
Linus Gregoriadis 30 October 2018
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Why Projects Fail

Why Projects Fail

A project performed in strict compliance with the initial plan is uncommon. Risks are part of any project, and manager’s task is preventing them from causing failures. In this article, we’ll find out why projects fail...

Marina Pilipenko
Marina Pilipenko 30 October 2018
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3 big myths about innovation in big companies

3 big myths about innovation in big companies

Matt Boffey, Great State’s Co-Founder and Director of Consulting, shares his thoughts on 3 big myths surrounding innovation in big companies.

Matt Boffey
Matt Boffey 29 October 2018
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Why Brands Must Start Listening In The Conversation Economy

Why Brands Must Start Listening In The Conversation Economy

Companies that still think that marketing is primarily about broadcasting your message to as many customers as possible, hitting them again and again, until it sticks, don't realize that customers today are...

Ada Okoli
Ada Okoli 29 October 2018
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Why You Shouldn’t Underestimate the Power of Email Marketing

Why You Shouldn’t Underestimate the Power of Email Marketing

Email marketing? What’s the point? Everyone’s on social media these days! You can carpet bomb your message, reaching hundreds – thousands, millions! – without even having to pay for it! Well, that’s the theory anyway,...

Marios Italos
Marios Italos 29 October 2018
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What to Look for in a WordPress eCommerce Theme

What to Look for in a WordPress eCommerce Theme

Visitors only need seconds to decide if your site is for them or not. If you can’t win these visitors over in this short time, they’ll navigate away and visit a better-looking and easier to use website. So how do you...

Emma Knightly
Emma Knightly 29 October 2018
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Video for Brands: Where Do You Start?

Video for Brands: Where Do You Start?

Creating video content can be a daunting and expensive process, but here's a few pointers on where to start.

Stuart Stubbs
Stuart Stubbs 26 October 2018
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KITT was the original voice-search engine

KITT was the original voice-search engine

In 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech...

Tim Carter
Tim Carter 26 October 2018
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7 Ways to Make Your Newsletters SEO-Friendly

7 Ways to Make Your Newsletters SEO-Friendly

According to MailManager, 91% of the users check their mail on a daily basis and 74% of them feel positive about receiving promotional content. Does this mean that such campaigns are used solely for lead generation...

Inna Yatsyna
Inna Yatsyna 26 October 2018
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Are You Operating Legally? 5 of the Most Common Compliance Mistakes

Are You Operating Legally? 5 of the Most Common Compliance Mistakes

It’s always best to prevent a problem before it becomes a problem, yet many businesses do just the opposite. Waiting until your company faces a regulatory audit before actually taking the time to analyze and improve...

GJ Wilkinson
GJ Wilkinson 25 October 2018
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Everyone is not your customer

Everyone is not your customer

Target market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

Mark Walker
Mark Walker 25 October 2018
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5 ways to find the value in values

5 ways to find the value in values

Ethics. We don’t see a lot of it in politics and even among celebrities nowadays. Despite this, when it comes to brands, ethics are on the rise. This means social and environmental principles. And is shown by...

Max Kailis
Max Kailis 25 October 2018
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What your customers (rightly) take for granted

What your customers (rightly) take for granted

Your customers can become your brand’s advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going.

Janusz Wojciechowski
Janusz Wojciechowski 25 October 2018
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How to choose a Digital Asset Manager

How to choose a Digital Asset Manager

As the need to create, ingest, edit, manage and distribute assets continue to expand, you will soon find problems in managing and organizing the pure amount of different sets of data in your command. This is where you...

Alvaro Verdoy
Alvaro Verdoy 24 October 2018
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