Article

Rick Barron
Rick Barron 30 October 2018

Hitting the bullseye

Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps to categorize content for your audience.

Without researching its all guesswork

Twitter users often follow hashtags that pertain to their interests, so social media marketers can use targeted hashtags to improve their reach among users with specific interests. Even with only 280 characters in which to squeeze both your message and hashtags, you need to target your hashtags carefully.

When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audience. Fortunately, there are several tools available to help identify and track the best hashtags for your particular audience.

Each tool has its own strengths. However, generally speaking, a research tool can help you monitor hashtags, improve influencer outreach, discover demographic and geographic information, and gauge sentiment. With the right toolbox, you can simplify social marketing on Twitter.

Note: for pricing, please check each respective site.

#1: Discover Hashtag Popularity With RiteTag

RiteTag helps you find new hashtags and track your current hashtags. In addition to showing important hashtag data, this tool helps you find the best possible hashtags for your text and images. 

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The RiteTag hashtag search feature organizes results so you can see at a glance which related hashtags will help your tweet visibility now or over time. The results also indicate which related hashtags are less popular.

#2: Purchase In-Depth Hashtag Reports With ExportTweet

With ExportTweet, you can track hashtags, keywords, and accounts. This tool also helps you find top tweets, related hashtags, influencer data, device source, geographic location, and more. The free tool gives information on the last 100 tweets, but the paid searches offer unlimited tracking time and unlimited report downloads.

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With the pay-as-you-go pricing options, ExportTweet is a great option for new hashtag trackers or those who want to focus on only a few hashtags. You can purchase reports for both real-time hashtag tracking (25,000+ tweets) and hashtag historical data (2,000+ tweets), which include CSV spreadsheets of top related hashtags and all images, videos, and URLs.

#3: Reveal Top Hashtags and Influencers With Hashtagify

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If you’re not sure where to start with your hashtags and prefer a more visual interface, check out the Hashtagify search tool. Like other search tools, it helps you find relevant hashtags. In addition to data about a hashtag’s popularity over time, you can see which influencers use the hashtag and get details about the hashtag’s reach in different languages and geographic areas.

#4: Get Day-Of Hashtag Data With Tweet Archivist

Tweet Archivist is another free search tool for hashtags. Other search tools give you a range of several days, but with Tweet Archivist, you get real-time data from the day of your search with the number of tweets and impressions for the day.

With the free report, you’ll see the top associated words, top URLs associated with the hashtag, the source of the top tweets, top languages used, user mentions, associated hashtags, and an influencer index.

#5: Discover Local Trending Hashtags With Trendsmap

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For a local business, Trendsmap is an amazing tool for finding trending hashtags in your area. This tool will reveal the most popular trending topics on Twitter based on geographic data. This tool will show local trending hashtags, users, and words.

With the free search, you’ll have to find your location and zoom in to see the top hashtags, users, and words. With the paid plan, you can narrow your search by your physical location, city, or region and customize whether you see hashtags, users, or words.

#6: Track Campaign Hashtags With Socialert

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Socialert is a budget-friendly tool, making it perfect for individual users or small businesses. You can do a free search before the tool asks you to upgrade to a paid plan. The free search will analyze 300 tweets over a 7-day period to give you a snapshot of relevant data. You’ll see the hashtag reach and impression rate along with geographic data and overall sentiment.

If you upgrade to a paid plan, you can get in-depth analytics, historical data, search filters, and influencer tracking.

#7: Follow Hashtags in Real Time With Keyhole

Keyhole has a free search function for surface-level analytics. Enter a hashtag you want to research. In the results, you’ll see data that’s useful for quickly gathering general information on a hashtag. Get real-time data on the number of posts, users, impressions, reach, demographics, sentiment, and top sources.

Conclusion

Hashtag usage is incredibly important for Twitter, and many tools can help you track hashtags for Twitter optimization. However, some tools may be more useful to you than others.

Every social media campaign has its own strategy, so the level of data you need for each will vary. The free search functions will help you gather initial data, but you might want to dig deeper into other cases.

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