2018 - Digital Doughnut

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Business Marketing Tips: Change Your ProtocolEven if you don't have a large budget to devote to advertising, marketing a small business is vital. Fortunately, there are some great business practices entrepreneurs can put in place to jump-start marketing...

                Kurt Magnus
                14 November 2018
            
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How to Create a Successful Video Marketing Campaign in 2019Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating compelling video content is a great way to communicate with your audience,...

                Sharon Dargaville
                14 November 2018
            
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Emerging Application Areas for IoT in the Consumer Retail IndustryInternet of Things is the talk of the town over in construction, manufacturing, healthcare, transportation and home automation. But we are yet to fully tap into the potential of IoT driven solutions to trigger...

                Aarti Sharma
                14 November 2018
            
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Wishing Won't Make It So Have a Full Feast of Email DataYou can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

                Jenna Devinney
                13 November 2018
            
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Falling out of love with the Cloud? 5 top tips to bring back the romanceCloud computing has really taken off in the past 10 years, but software vendors have complicated relationships with businesses. Here's 5 ways to get it back on track.

                Sanjay Singh
                13 November 2018
            
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Avoid These Traps During The Website Development ProcessA short time ago rules of business changed tremendously. Try to guess why that happened. Absolutely right. The Internet. No one can afford to ignore the Internet today. The website is a good tone for a modern company...

                Olga Veretskaya
                13 November 2018
            
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Future-proofing Clinical Trials Management with Digital Labels & Smart PackagingHow digital labels enabled drugs with smart packaging is one upcoming technology which could help improve efficiencies with clinical trials management like improved Health Literacy and safer consumption practices...

                Aarti Sharma
                13 November 2018
            
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The 10 commandments for a successful dashboardAll organisational decisions should be based on data, and more and more people are becoming aware that ‘the numbers tell the tale’. At the same time, companies are increasingly switching to working in the cloud. The...

                Mellissa Flowerdew-Clarke
                13 November 2018
            
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The Digital Dozen – Geoff Smith, CMO, RoktThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Geoff Smith, CMO of Rokt, a global e-commerce martech company, about his career, and ask the...

                Geoff Smith
                12 November 2018
            
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Improve Your School Marketing in Just 15 MinutesAs marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. Yet, if you break it down there are a lot of activities that can be accomplished in just 15...

                Alta Justus
                12 November 2018
            
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Three Easy Ways to Improve Client Relations using Negotiation SkillsClient relationships are essential to any business regardless of what industry or sector you're in. Sometimes it can be difficult to maintain client relationships, however, there are some easy methods that you can...

                George Peabbles
                12 November 2018
            
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Three steps to building your brand community.Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

                Norty Cohen
                12 November 2018
            
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How to Control Your Digital Assets Through the Entire Content Lifecycle As digital media and commercial content distribution continue to proliferate sparing no industry, organizations getting inundated with digital asset are finding it hard to keep an eye on the ball. Lapses in content...

                Rajneesh Kumar
                9 November 2018
            
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Productcaster’s top tips for choosing a CSS partner for Agencies and RetailersAs Google Shopping and digital marketing experts, Productcaster were ahead of the game when it came to entering the Google Comparison Shopping Service (CSS) world.

                Dave Trolle
                9 November 2018
            
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Not Your Mom's Data Appends In the past some marketers have had a bad taste in their mouth in regards to data appends. Many have simply avoided it and sought other ways of receiving data, many of which aren’t necessarily good for business. What...

                Jenna Devinney
                9 November 2018
            
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Will cloud-based messaging be the future of customer engagement?When it comes to marketing strategies, communications has always played an important part. In the modern world of technology tools and social media, marketing communications has never been more competitive or targeted. 

                Kenneth Berthelsen
                8 November 2018
            
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Story Through Play: How we are using Gamification to build more meaningful brand engagement.We are constantly striving to build engagements that give brands a relevant and authentic role in existing and emerging audience behaviour.

                Ben Callis
                7 November 2018
            
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A Tribute to Facebook AttributionOfficial Facebook Marketing Partner Aitarget explains how to use a new tool that offers integrated data on audience actions across websites and social media.

                Olga Loginova
                7 November 2018
            
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The Essential Guide to Outsourcing Mobile App DevelopmentDeveloping a mobile app is a big step for any business, no matter the size. However, it is extra important for small companies or startups because they have more relying on it and more to gain from it.

                Raymond Thomas
                6 November 2018
            
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How to Rock Emojis in Your Email MarketingWhen was the last time an email made you 😅? You’ve been getting so many 💩 messages that you learned how to ignore them. Well your audience does the same thing! It’s time to make your email marketing campaign more...

                Serena Dorf
                6 November 2018
            
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Why Startups Shouldn't Discount TV AdvertisingSuper Bowl ads famously average $5 million for a 30-second spot, so for start-up businesses TV can be a daunting ballpark to enter. But you don’t need to play with Super Bowl-sized budgets to have a good game.

                Hew Bruce-Gardyne
                6 November 2018
            
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6 Ways Artificial Intelligence Is Transforming Digital MarketingArtificial intelligence is a concept that was first introduced as a storytelling device in the portrayal of robots and other ‘thinking’ machines. What was a futuristic work of fiction before is now today’s buzzword...

                Ralph Wunsch
                5 November 2018
            
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10 Facebook Marketing Tips Every Small Business Should Know in 2019Facebook Marketing has completely revolutionized the way small businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even...

                Sharon Dargaville
                5 November 2018
            
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Where next for social commerce?As social channels make it easier to integrate shopping on their platforms, how best can brands buy into social commerce, what challenges should they be aware of and why does it matter? 

                Apu Gupta
                5 November 2018
            
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2 things your business needs to support customer retentionThere are a few things you can build into your business model to simplify customer retention in the long term, apart from the obvious cross-sell and upsell opportunities.

                Alyona Medelyan
                5 November 2018
            
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