2018 - Digital Doughnut

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Content Marketing: Why Most Business Blogs SuckIf your website is the central part of your business, you can’t afford to overlook the state of your business blog. 

                Ivan Serrano
                26 September 2018
            
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This is How to Write Better B2B Blog Posts to Increase LeadsNeil Patel said it best: "One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness."

If you share in Neil's vision, here...

                Bronwynne Powell
                26 September 2018
            
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Responding to Online Reviews of Your Small BusinessOnline reviews are an integral part of the buying process nowadays and they impact consumer's purchase decision significantly.

                Catherine Palmer
                26 September 2018
            
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Is Content The Future Of Marketing?Content marketing has dominated the industry agenda for the past few years, but are we just seeing the maturing of a new channel, or is this a stage in the transition to an entirely new approach to marketing?

                Michael Nutley
                25 September 2018
            
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How Common is AI and Automation Within Our Daily Lives?When we think about AI we typically imagine a scene from a sci-fi movie, yet AI is far more common than we realise. From home personal assistants like Alexa to AI in healthcare, AI and automation are quickly becoming...

                Scott McLay
                25 September 2018
            
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Bringing the Voice of the Customer to the forefront of customer experience How can prioritising the Voice of Customer bring consumer thinking to the forefront of customer experience, help build upon outdated methods of ‘scoring’ and lead to understanding via emotion interpretation?
Are we...

                Eliot Sykes
                25 September 2018
            
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PIM, Key For Omnichannel Retailing [Infographic]Omni-channel commerce is becoming the ‘heart and soul’ of almost every industry. The more impactful it will be, the more eyeballs it will capture. How does PIM play a key role in implementing a successful omnichannel...

                Rajneesh Kumar
                25 September 2018
            
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The e-commerce glitter of Asia: The story behind the successIn a few years from now, e-commerce is expected to touch a staggering $4.5 trillion. To put this in perspective, this is 6 percent of the global economy of 74 trillion. Considering that global economies comprise...

                Sirisha Bhavaraju
                24 September 2018
            
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Developing a common understanding of your customer journey: four key steps to success We all know how important it is for companies to understand the “customer journey”. Having an in-depth understanding of what your customer’s journey with your brand is will help you develop your CX strategy in a much...

                Hideki Hashimura
                24 September 2018
            
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Who should deal with your inbound marketing agency? The Head of Marketing or the CIO?We can all agree that digital marketing has both technical and marketing elements. SEO, in particular, calls for things like changes to the code and server settings; while paid search and paid social often require new...

                Emma Knightly
                24 September 2018
            
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3 Reasons why the Airline Industry Should Embark on DigitalizationWe are in the era of the fourth industrial revolution. We? Oh, that’s us and the robots! While digital technologies disrupt long-established players in every business, they also open up a whole new world of...

                Ezgi Ada
                21 September 2018
            
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Fraudulent ads - how to beat the bots Bot fraud is on the rise. Digital advertisers will lose an estimated $19 bn as a result of fraud in 2018. Brands are already suffering thanks to fraud restricting the transparency that is normally provided by...

                Rob Bennett
                21 September 2018
            
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Top Reasons for Startup FailureAccording to Harvard Business School study, around 75% of startups fail in the few years. The reasons behind failure are countless as every business is unique and faces a new set of challenges. However, failure is not...

                Alika Cooper
                21 September 2018
            
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14 Do’s and Don’ts When Designing UX for Mobile App in 2018The mobile app UX acts as the first impression of the app for the user. Thus, there is a lot of pressure on it to be a positive experience to ensure that the user explores the application beyond just the user initial...

                Nitesh Behani
                21 September 2018
            
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3 Mistakes Companies Make When Entering Global Markets Entering new global markets is an exciting time for a company and its employees. From our experience of helping brands, we will share some of the most common mistakes companies make.

                Chui Chui Tan
                20 September 2018
            
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How Big Data and Machine Learning are Reshaping the Insurance IndustryNowadays, data is the most valuable asset. In fact; data quality and how we process data often determine the game. While the ability to make data-driven decisions is of great value for all industries, it has and...

                Ezgi Ada
                20 September 2018
            
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Tips to increase your Online Magento E-StoreThe appearance of your online Magento store matters a lot. This article will help you with tips to enhance the look and feel of it with the right designing package.

                Maulik Shah
                20 September 2018
            
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Influencer Marketing Goals - Know What Your Brand Needs to Focus on Right NowEvery successful marketing campaign starts with a defined goal. The same goes for influencer marketing. Whether it’s to raise brand awareness, increase sales, or even to promote a new product, you need to have a...

                Brandon Brown
                20 September 2018
            
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13 Mistakes That Will Hurt Your Landing Page CROThe truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction...

                Georges Fallah
                20 September 2018
            
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How Your Brands Packaging Can Tell Your Story  Eye-catching colours, fonts, graphics and images along with quality packaging is the key to ecommerce success!

                Barry Tabor
                19 September 2018
            
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Top 6 Customer Loyalty TrendsIn an overly competitive world, loyal customers are a business’ most valued asset. While acquiring new customers is essential, retaining them is equally critical for the growth of the brand. Apart from lowering...

                Adela Belin
                19 September 2018
            
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Podcast – The Internet of ThingsIn our latest csuite podcast, we discuss the Internet of Things (IoT), with a number of experts who contributed to the new Tyto Hype Report on the subject

                Russell Goldsmith
                18 September 2018
            
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5 Cybersecurity Challenges Small Businesses Can’t Afford To OverlookThe unprecedented advancements in technology have already made the world a highly connected place. In conjunction with this, the World Wide Web has provided a breeding ground for numerous companies to thrive and...

                Smith Willas
                18 September 2018
            
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On-line Video: The Future of Content MarketingImagine if we were five years in the future and you came across this page. Do you think you would be reading this article or watching it in video form? On-line video is continuing its unstoppable rise, and as a result...

                Sharon Dargaville
                18 September 2018
            
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5 Ways in Which Digital Education is Changing the Face of EducationWith the advancements in technology and the increase in use in almost every field possible, we have seen immense growth in the last few years. There has definitely been a major change in the education sector as well...

                Keval Padia
                17 September 2018
            
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