2017 - Digital Doughnut

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Why you should be collecting feedback on website contentWhether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

                Udesh Jadnanansing
                10 February 2017
            
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No-one scrolls on the web. If it were 1996..."Everything must be above the fold!", "All important stuff should be in the top 20% of your content!", "Design the website like it was a Powerpoint deck!" Sound familiar?

                Jason Anderson
                10 February 2017
            
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5 Considerations When Selecting A Mobile App Development CompanyJust having a website is not enough anymore. Keeping in mind the importance that mobile applications hold in today's society, here are five important app development issues you should take into consideration when...

                Hemang Rindani
                10 February 2017
            
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How Apps Are Helping The TravellerTravelers are now using mobile applications for researching as well as booking their holidays. With the availability of a well developed travel app people no longer have to rely on maps, guidebooks or compasses when...

                Alesia Nik
                10 February 2017
            
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3 Ways To Retain Customers In Subscription RetailSubscription marketers need to be extra proactive beyond the acquisition stage in order to make sure their customers are happy – and, more importantly, that they’re aware of any points of friction with enough time to...

                Sruthi Narayanan
                9 February 2017
            
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5 Steps To Creating A Powerful Value PropositionAs buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

                Stacey Danheiser
                9 February 2017
            
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New Gender Diverse Emojis For Whatsapp Android Beta UsersWhatsapp for Android beta users has added support for new Unicode 9 emojis with the latest version 2.17.44. allowing users to celebrate gender diversity.

                Ariana Johnson
                9 February 2017
            
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iOS Features That Android Apps Still LackAmid the race of iPhone app development vs Android application development, the former seems more dynamic owing to all the recent features that have been unveiled in the new Apple 7 series.

                Janet Scott
                9 February 2017
            
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15 Tips To Avoid Failure In SMS Gateway ServicesAn SMS marketing campaign is one of the best ways in which you can promote your business. Here are some tips that will help you to avoid failures as you use an SMS gateway server service.

                Nidhi Agrawal
                9 February 2017
            
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Digital FOMO (How Consumer's Actually Think)The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

                Kevin Adema
                8 February 2017
            
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Are You Digitally Redundant?Marketing technology is full of shiny toys.  The risk is often buying more than what you need, or more of what you already have even if you don't know you have it. It can become a race to digital...

                Patrick Theimer
                8 February 2017
            
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52% of marketers rank email in most effective digital channelsIf I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

                Sophia Skinbjerg
                8 February 2017
            
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18 Valentine’s Day Emails That Will Make You Fall in Love All Over AgainWhile some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love...

                Sophia Skinbjerg
                8 February 2017
            
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The Blurred Line Between Apps & Mobile SitesThere have been countless debates about mobile sites vs. mobile apps. Some defend that, a mobile friendly website is enough; others say that mobile apps have user experience that a mobile site cannot provide. Who...

                Asena Atilla Saunders
                8 February 2017
            
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Tips For Building A Compelling B2B Product PageWith fewer than 10% of B2B purchasing transactions taking place online there is room for considerable growth, which means manufacturers and distributors need to pay close attention to their online customer experience.

                Kathryn Zwack
                8 February 2017
            
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The Present & Future Of Smartphones In 2017It's one month into the new year and its time to get to know about the upcoming mobiles. Let's take a look at the future of the smartphone this year.

                Jagriti Chakraborty
                8 February 2017
            
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The Digital Tipping PointAdobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

                Kevin Adema
                7 February 2017
            
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Inspiring Mobile Education AppsThere are more than 250,000 teachers who use TED educational tools to spark student curiosity and explore presentation literacy skills. Here are some of the favourite mobile apps preferred by the TED-Ed Educators. 

                Alesia Nik
                7 February 2017
            
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7 Common Mistakes In Automotive MarketingWhen it comes to automotive marketing using email append services, many companies fail to enjoy the desired results due to some common mistakes. Here's a look at 7 of these common mistakes. 

                Rohan Saxena
                7 February 2017
            
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Using Machine Learning For Anomaly DetectionCyber-attacks such as worms and spy-ware are becoming increasingly common and dangerous for organizations. Yes, we humans are awesome but can we really spot these cyber- attacks and take action immediately? Maybe we...

                Asena Atilla Saunders
                7 February 2017
            
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What Is A Digital Marketing Strategy?Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry...

                Jenna Tiffany
                7 February 2017
            
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Facebook in the UK – Summary of 2016This 2016 brought a lot of changes to Facebook, and it was interesting to see which brands managed to make it out on top. 

                Jan Zajac
                6 February 2017
            
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Is Your Brand Ready For The Super Bowl? Although the main focus is on the Patriots and Falcons, it is an important weekend for brand marketing too. The audience for last year's game reached nearly 112 million viewers, and Super Bowl 51 is expected to be...

                Ben Tomlinson
                6 February 2017
            
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How To Build A Data Science TeamBusinesses today need to do more than merely acknowledge big data. They need to embrace data and analytics and make them an integral part of their company. Of course, this will require building a quality team of data...

                Ronald van Loon
                6 February 2017
            
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Apple: Figuring Out The Next Move After Reversing Sales SlumpApple has managed to snap out of its first sales decline in the iPhone’s decades-long history,  but the biggest question is about the company's next move. 

                Eila Martell
                6 February 2017
            
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