Nidhi Agrawal
Nidhi Agrawal 9 February 2017
Categories B2C, Mobile

15 Tips To Avoid Failure In SMS Gateway Services

An SMS marketing campaign is one of the best ways in which you can promote your business. Here are some tips that will help you to avoid failures as you use an SMS gateway server service.


  • Make sure that you grow your company’s opt-in list with the help of proper consent methods. Do not send your SMS marketing campaigns to those who do not opt for it as that can only get you a bad press. To achieve the maximum success in your marketing campaigns, it is important that you are aware of the rules and regulations associated with SMS marketing.
  • Always make use of a simple and clear call to action (CTA) message to get users do what you want them to do. Stay away from any confusing messages as it will never help you to get the most from your SMS gateway. 
  • Always stick to your company’s campaign strategy. This means that if you have settled for sending 2 messages in every week; make sure that it does not exceed that limit.
  • To make sure that the marketing campaign is able to produce the desired results, it is necessary to send the message at the best hours of the day. Since the time zones in different parts of the world vary, the marketing SMSs should be sent in the working hours of the day and not on improper hours.
  • The SMS campaigns should not contain bulky messages. They should be short, simple and to the point.
  • It is important to use the name of the brand and the product as much as possible since it encourages the prospective customer to take an interest in the business.
  • The SMS gateway solutions must be chosen wisely so that they provide sufficient flexibility in planning the marketing campaigns.
  • With SMS, a brand can gain extensive reach as well as build lasting relationships. Therefore it is necessary to come up with a highly effective strategy for building the database and optimizing a campaign in real-time through metrics.
  • While you will need to get yourself a reliable SMS gateway provider to ensure the maximum efficiency of your campaigns, you should avoid the whole DIY approach and hire the help of a professional SMS marketing expert who can help you to generate the maximum ROI.
  • Make sure that you are clear about the financial resources that you have before you start with an SMS campaign as this will help you to plan your actions in the best possible way.
  • Opt for an SMS gateway server that can deliver a large number of SMSs within a very short time. The server should also offer fast delivery services to ensure the success of your campaigns. 
  • Avoid sending the same type of messages repeatedly as it only serves to put off your customers.
  • Make sure that your marketing content is unique enough so that it generates greater interest in your brand.
  • Plan your SMS content in such a way that you can say more by putting in less number of words. This never fails to garner the desired response from the customers.
  • Formulate your SMS content according to the individual desires and preferences of your target customers.
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