Articles - October - 2017

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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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How to use big data analytics to boost your business potential

How to use big data analytics to boost your business potential

With the large database proportion amassed by each business established, the necessity for an organized system of data analysis is crucial to creating smarter business choices and staying earlier than the ever-growing...

Ileana Cruz
Ileana Cruz 15 February 2018
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4 reasons why you should tell a digital agency your budget

4 reasons why you should tell a digital agency your budget

Not knowing your website budget is OK. But some clients actively choose not to disclose it for fear it will “get used up”. However there are very good reasons why sharing your available budget with your agency will...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 6 December 2017
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Top 7 Benefits of Chatbots for Your Business

Top 7 Benefits of Chatbots for Your Business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

Asena Atilla Saunders
Asena Atilla Saunders 8 November 2017
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Massively Improve Your PPC with Social Media

Massively Improve Your PPC with Social Media

If you have solid PPC results, then you already have a solid foundation to use social media to your advantage. Social media marketing carries on where PPC leaves off, and using them together creates an effective way...

Zachary Jarvis
Zachary Jarvis 6 November 2017
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User Generated Content In Email Marketing: Humanizing Brands With Consumer Emotions

User Generated Content In Email Marketing: Humanizing Brands With Consumer Emotions

Retailers, brands, professional marketers, and whoever else involved in the eCommerce are unable to get past billions of selfies posted on social media every month. With the help of their gadgets, people share their...

Constantine Rozenshtraus-Makarov
Constantine Rozenshtraus-Makarov 1 November 2017
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Guess Who Succeeds In Paving A New Way In The Current Iot Market? - Part 1

Guess Who Succeeds In Paving A New Way In The Current Iot Market? - Part 1

An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

Rakesh Patel
Rakesh Patel 1 November 2017
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

There’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

Udesh Jadnanansing
Udesh Jadnanansing 31 October 2017
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Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with...

Julia Cook
Julia Cook 31 October 2017
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This Is the #1 Priority for Sales Leaders Going Into 2018

This Is the #1 Priority for Sales Leaders Going Into 2018

If you want to maximize your investment, spend the time on the most coachable reps. That will never be your best or worst performers. It will always be the middle.

Chris Orlob
Chris Orlob 30 October 2017
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Understanding how to make products stand out in the cluttered e-commerce arena

Understanding how to make products stand out in the cluttered e-commerce arena

Major e-commerce platforms, from Tesco.com to Amazon, don’t make things easy for brands. Restrictions are rife on how they can be displayed. Essentially, the same tough rules that apply in-store are also in place...

Andrew Watts
Andrew Watts 30 October 2017
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5 things you need to know about Big Data testing

5 things you need to know about Big Data testing

The challenges of Big Data testing triggered by the 3Vs are topped with rising costs and the demand for excellent technical expertise.

Jasmine Morgan
Jasmine Morgan 27 October 2017
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The War for Global Ecommerce- Amazon vs Alibaba

The War for Global Ecommerce- Amazon vs Alibaba

Cloud computing for ecommerce has reached new heights with Amazon and Alibaba. These ecommerce giants are the two biggest names in online shopping and are vying for the top spot in terms of market value, sales...

Catalin Zorzini
Catalin Zorzini 27 October 2017
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Cyber Security Lessons To Protect Your Business

Cyber Security Lessons To Protect Your Business

We learn at nursery school that sharing is good. However, kids are not naturally programmed to share fun toys with others but we teach them that sharing is good and that sharing is fun...

Digital Doughnut Contributor
Digital Doughnut Contributor 27 October 2017
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How to Build and Maintain Your Email Lists

How to Build and Maintain Your Email Lists

Do you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can...

Aniel Bhaga
Aniel Bhaga 27 October 2017
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Investing In PIM Is Like Investing In Customer Value

Investing In PIM Is Like Investing In Customer Value

In the world of digital, product information management is an involving discipline. Product information management in organizations encompasses a wide range of functions. In most centrally managed organizations...

Rajneesh Kumar
Rajneesh Kumar 26 October 2017
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The Surprising New Factor Causing Customer Churn

The Surprising New Factor Causing Customer Churn

Like all CEOs I’m very mindful of customer churn and the ever present problem of customers cancelling or deciding not to renew. You can't simply wish for less customer churn and wait to see if your wish comes true...

Greg Twemlow
Greg Twemlow 26 October 2017
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Custom Website Design vs Template Website Design [Gifographic]

Custom Website Design vs Template Website Design [Gifographic]

Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design...

Asad Ali
Asad Ali 26 October 2017
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“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

There’s just a month to go before the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders. In advance of the event, we caught up with Jake Ward, business...

Leonie Mercedes
Leonie Mercedes 26 October 2017
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Overcoming persistent in-house "data challenges"

Overcoming persistent in-house "data challenges"

According to a recent study, marketers are often frustrated with the state of their house data, however, their sentiments towards data providers are much more positive. 56% of the marketers surveyed say they’re “very...

Vincent Manlapaz
Vincent Manlapaz 25 October 2017
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Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate.

Richard Fallah
Richard Fallah 25 October 2017
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20 Data-Backed Tips to Increase Conversion Rates

20 Data-Backed Tips to Increase Conversion Rates

In today's volatile e-commerce environment total site traffic can often be a deceitful metric when measuring success. In reality, you will want to focus on how each site visitor is converting to a customer. We...

Drew Page
Drew Page 25 October 2017
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5 Major Mistakes To Avoid When Commenting On Blogs

5 Major Mistakes To Avoid When Commenting On Blogs

Blogging and Web2.0s in general, have given readers the opportunity to exchange ideas and debate on related topics. At the same time, blog owners enjoy free user-generated content under their posts and gain some...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 October 2017
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Using SEO strategies to improve your online presence and improve your reputation

Using SEO strategies to improve your online presence and improve your reputation

Ensuring your brand has a good online reputation is crucial. With on-page and off-page online reputation management (ORM) strategies, you can manage, control and improve your online presence

Heath Reidy
Heath Reidy 24 October 2017
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8 Reasons to Choose PHP for E-commerce Websites

8 Reasons to Choose PHP for E-commerce Websites

PHP is a versatile, free and flexible scripting language that can offer e-commerce websites a robust and scalable tool for business.

Jasmine Morgan
Jasmine Morgan 24 October 2017
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