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[Infographic] The Evolution of Instagram Ads

[Infographic] The Evolution of Instagram Ads

In 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have...

Will Price
Will Price 23 October 2017
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5 Ways of coming up with educated content ideas

5 Ways of coming up with educated content ideas

Coming up with content ideas is pretty easy, everyone has ideas, some good, some bad. Coming up with good ideas based on evidence that they will resonate with your audience is another matter.

Ryan Gains
Ryan Gains 23 October 2017
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Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
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Attribution - the challenge of upper-funnel measurement

Attribution - the challenge of upper-funnel measurement

Marketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual...

Rob Kabrovski
Rob Kabrovski 20 October 2017
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A/B Testing Best Practices: Don't Make These Mistakes

A/B Testing Best Practices: Don't Make These Mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are...

Richard Fallah
Richard Fallah 20 October 2017
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Link Building: Tactics to Avoid

Link Building: Tactics to Avoid

There are loads of link building techniques which fall into white and black-hat SEO and everywhere in between. With Google Penguin, a spam-fighting algorithm that evaluates links in real time, it is more important...

Greg Snow-Wasserman
Greg Snow-Wasserman 20 October 2017
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The Threat to Email in a Changing Internet Technology Landscape

The Threat to Email in a Changing Internet Technology Landscape

The old rule in digital marketing about email is that “the money is in the list.” It’s a familiar refrain that is trotted out by some of the most well-known marketers like Frank Kern, who has even sold video training...

Boris Dzhingarov
Boris Dzhingarov 19 October 2017
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More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

Andrew Nicholson is CMO and co-founder of Kulea.ma, a marketing automation platform built with the needs of SMEs in mind. He attended the last Digital Leaders Banquet hoping to get some feedback about the then-nascent...

Leonie Mercedes
Leonie Mercedes 18 October 2017
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Creating a Culture of Content

Creating a Culture of Content

Once you've acquired a new business, how can you support its success right off the bat? The answer could lie in your content marketing strategy.

Bruce Hakutizwi
Bruce Hakutizwi 18 October 2017
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The Significant Role of Apps in IoT

The Significant Role of Apps in IoT

How mobile apps will shape the future of IoT devices and how people interact with them.

Evan Rose
Evan Rose 18 October 2017
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Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Big data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

Jasmine Morgan
Jasmine Morgan 17 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Survival of the fastest: How A.I can help meet every changing customer demands

Survival of the fastest: How A.I can help meet every changing customer demands

In a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised...

Dan Telling
Dan Telling 16 October 2017
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Bravo, Nationwide. Bravo

Bravo, Nationwide. Bravo

If you open a newspaper or watch TV you will see Nationwide's excellent refer-a-friend programme, where their 15 million existing members can share the love and invite their friends to switch their current...

Peter Cunningham
Peter Cunningham 16 October 2017
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How to Update Your Integrated Media Strategies and Tactics

How to Update Your Integrated Media Strategies and Tactics

Do you really know how to fix antiquated integrated marketing strategies? Take a moment to really think about all the options a marketer must consider today compared to what was available a decade ago. To take that...

Thomas Moyer
Thomas Moyer 13 October 2017
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These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are...

Mike Norman
Mike Norman 13 October 2017
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The 4 things every data-driven mobile marketer should have on their agenda

The 4 things every data-driven mobile marketer should have on their agenda

Every marketer — mobile or otherwise — should be data-driven and here's how...

Matthew Winters
Matthew Winters 13 October 2017
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Digitally fit yet organizationally fat

Digitally fit yet organizationally fat

If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember, consumers don’t care...

Kevin Adema
Kevin Adema 12 October 2017
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4 ways to keep your Email Lists Healthy

4 ways to keep your Email Lists Healthy

Email lists are just like cars, they need to be maintained. It doesn't take much to maintain your email lists, just a few steps will go a long way.

Aniel Bhaga
Aniel Bhaga 12 October 2017
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The digital cream of London: Interview with Andrew Grill, The Practical Futurist

The digital cream of London: Interview with Andrew Grill, The Practical Futurist

As we prepare for the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders, we invited digital transformation thought leader and speaker Andrew Grill to...

Leonie Mercedes
Leonie Mercedes 12 October 2017
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Storyteller, content owner or thought leader: which content strategy is right for you?

Storyteller, content owner or thought leader: which content strategy is right for you?

There are three types, or stages, of a digital content strategy: content owner, thought leader and storyteller. Depending on your brand and your business goals, you'll adopt one or more of these strategies. We’ve...

Claire Wilson
Claire Wilson 11 October 2017
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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Your Project Management Sucks. Here's Why.

Your Project Management Sucks. Here's Why.

For every amazing finished project produced, there is a project management process put in place that made it happen. The question is -- Are you using the process that’s right for you?

Margo Romanowski
Margo Romanowski 11 October 2017
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Link Building and Acquisition Tactics Ranked and Scored by Quality

Link Building and Acquisition Tactics Ranked and Scored by Quality

If you're looking for tips and advice for building and earning links to your website then check out this handy guide: the periodic table of link acquisition for SEO.

Tom Willis
Tom Willis 10 October 2017
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5 Ways Insurance Brands Construct a Personality on Social Media

5 Ways Insurance Brands Construct a Personality on Social Media

Social media is all about conversations. Brands too can initiate and participate in these conversations. In fact, a brand’s social media success depends on this. By doing so, brands encourage consumers to interact...

Darsana Vijay
Darsana Vijay 10 October 2017
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