Guide to A/B Split Testing for Technophobes

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns.

6 Ways to Get Staff and Customers to Market Your Business for You

Why spend thousands of dollars on marketing tactics when you have brand cheerleaders right under your nose?

Why It's Important to Answer "Why?" in Advertising

Why (apart from how) is one of the strongest questions asked in this industry.

Managing your online reputation

A 2013 Jobvite survey revealed it's crucial to monitor what's being said about you online. Let's look

What Marketing Software do you Really Need?

You know your business needs marketing software - here are three tips to help you make the right choice.

Five Tips for Effective Content Marketing Campaigns

Here are five content marketing tips to consider when trying to enhance your marketing efforts

The Venerable Do's & Dont's of Email Marketing

Email marketing is one of your most powerful digital marketing tools because it connects you directly with your audience

6 Ways to Measure the Digital Maturity of Your Marketing

Organisations that use digital marketing techniques in a sophisticated way outperform their competitors in every industr

Creating a Unified PR Strategy

Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished.

Prove ROI from Social Media Engagement

How do you ensure that your social media marketing is worth your investment?

3 Successful Social Media Campaigns from Innovative Multi-channel Retailers

Learn how 3 social media campaigns paid dividends for their retailers and how they inspire your social media strategy

IAB raises standard to battle ad viewability issues

6 ways to social proof your website

Social proof your website and you will see the benefits, reaping sales and building trust in your brand - here's how.

Cooke Puts Gates Letter Success Down to Clarity in Digital Storytelling

POSSIBLE chief executive Justin Cooke has attributed the success of a key piece of communications work for the Bill & Melinda Gates Foundation to careful attention to digital storytelling.

The digital marketer's mix

What makes a great digital marketer? Let's explore...

Top 10 tips to skyrocket your customer retention

With so many companies craving customer loyalty, how do you make your business's voice heard?

Legal guide to celebrity endorsements and social media

We are all accustomed to seeing Gary Lineker's smiling face with a packet of Walkers crisps in his hand ...

"What unutterable rubbish you post on our Facebook page, Emma?!"

The author's reflections may come in handy for those who manage brand pages on social networks.

Why you need to add PR to your SEO Strategy

By bringing SEO and PR together, marketers can ensure their public image stays consistent and undivided...

25 Years of Internet, 25 Amazing Facts !

Its been more than 25 years since the invention of Internet. Here are 25 amazing facts about it.

5 ways to drive conversations through social proof

Five ways that you can use social proof to boost the bottom line

10 reasons why your agency should offer optimisation

The marketing game is changing. Today's marketers are more data-driven. They're obsessed with results and ROI. And they're laser-focused on the one thing that helps them deliver both - technology.

An Easter Tale: How Marketing Has Been Reborn

Ever wanted to see how marketing has evolved through the ages?

Point of Sale Marketing: 6 Strategies for Better Profits

So you want better sales. OK, you have to change your point-of-sale marketing. Point-of-sale marketing?

How Good Are You at Inbound Marketing?

Is your marketing team struggling to deliver the right returns on their inbound marketing efforts?