2014 - Digital Doughnut

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A Cheer for Digital StorytellingThe advent of digital storytelling is doing much to create excitement in digital
marketing circles, but while it heralds new possibilities for an era of socially led and participatory marketing, so too, does it raise...

                Gina Lovett
                11 April 2014
            
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Compelling Content Beats "Clever" Every TimeThere are no rules on what makes content 'viral' or compelling enough for people to share. We are bombarded daily with new bits of content that have become massive youtube hits and they don't have a...

                Des Paul
                10 April 2014
            
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Big Data: the Treasure Hidden in Your Multi-channel Retail SoftwareYour multi-channel software is collecting a goldmine of data - if you only know how to use it.

                Digital Doughnut Contributor
                8 April 2014
            
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The Behaviour and Characteristics of a Strategic Lead Generation WebsiteHere's what strategies to employ to improve your website lead generation

                Digital Doughnut Contributor
                7 April 2014
            
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Quick Wins: 5 Easy Things Your Team Should Do to Boost Email ROIMake sure your team is not overlooking five easy things they can to do boost email marketing ROI.

                Digital Doughnut Contributor
                7 April 2014
            
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Visual Content Marketing Takes Off In US78% of U.S. CMOs consider custom content the future of marketing.

                Rami Lazarus
                7 April 2014
            
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Five steps to Gen C marketingFind out how to boost your marketing impact amongst the connected generation

                Vikram Setia
                4 April 2014
            
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Next Gen Word of Mouth: the Social Media InfluencersIf deployed correctly, influencers could promote your brand successfully on social media with minimal marketing spend.

                Digital Doughnut Contributor
                2 April 2014
            
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4 ways to get the most from your optimisation teamTesting should not be testing

                Matt Althauser
                2 April 2014
            
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Is Your Brand Ready To Be Social?Here are 7 tips that can help you decide if you're ready to jump on the social media bandwagon:

                Josie Cino
                31 March 2014
            
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Brand Bravery: Enabling customers to mould your online brand identityWhat makes a compelling digital brand story? Nathalie Nahai, the Web Psychologist, talks ahead of her keynote at Sitecore Digital Trendspot to explore knowledge gaps and ‘listicles', and why brands need to...

                John Horsley
                31 March 2014
            
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'Digital innovation Contest - Data'Unlocking the value of data - £125k to trial data innovation with leading industry partners.

                John Horsley
                31 March 2014
            
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Why marketers must become the directors of their brand's online storyThe problem that many brands encounter is that they have a tendency to impart their digital story onto customers rather than incorporate them into it. Brands should focus on moving the narrative from the company to...

                John Horsley
                28 March 2014
            
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Argos and eBay Collaboration: What's the Future of Online Retail Delivery?Online retail delivery needs to be quicker and more convenient. Here's a few ideas of how it can be achieved.

                Digital Doughnut Contributor
                28 March 2014
            
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How to Build a Successful Inbound Marketing Content PlanDiscover, define, develop - the key stages in inbound marketing content planning success.

                Digital Doughnut Contributor
                28 March 2014
            
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"Mobile Has Won" Says Google's Eric Schmidt - Are You Ready for a Smartphone Marketing Future?The move to a mobile-first marketing landscape means that CMOs need to address three new challenges quickly.

                Digital Doughnut Contributor
                24 March 2014
            
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Don't let Penguin leave your brand out in the coldIf the past few years are anything to go by, the next update of Google’s algorithm is due any time now. How can brands prepare for the changes?

                Digital Doughnut Contributor
                20 March 2014
            
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Online reviews can increase business revenues by 40%Online reviews are having a significant impact on the bottom line for businesses

                Digital Doughnut Contributor
                19 March 2014
            
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77% of Shoppers Abandon Baskets: 3 Easy Tips for Online RetailersResearch found that 77% of online shoppers are abandoning their baskets at checkout. Why? and What can you do about it?

                Digital Doughnut Contributor
                19 March 2014
            
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Incredible modern marketing campaignsSome fine examples of uber clever marketing campaigns

                Daniel Durandt
                18 March 2014
            
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10 hot tips to improve your B2B telemarketing resultsPut your B2B data lists to better use and rejuvenate your telemarketing department with our 10 hot tips.

                Suzanne Stock
                17 March 2014
            
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How to Do Calls to Action... WrongBe under no illusion, your calls to action (CTAs) can make or break a digital marketing campaign or webpage.

                Digital Doughnut Contributor
                17 March 2014
            
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Survive 2014: 3 Tips Before You Expand OnlineFor organisations with an underresourced or ineffective online presence, it's time to get the ball rolling.

                Digital Doughnut Contributor
                14 March 2014
            
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Five things you need to know about Marketing AutomationMarketing automation can take a lot of the weight off your shoulders, but it's not a magic wand.

                Alexandra Burnett
                11 March 2014
            
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Is Responsive Suffocating Web Design?Responsive websites automatically resize to fit all screens, but in doing so, is less emphasis being put on design?

                Digital Doughnut Contributor
                11 March 2014
            
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