Would Your Content Marketing Program Survive in the Shark Tank?

See how to make sure your content marketing won't get chewed up and spit out by the sharks.

CMOs: What Marketing Metrics Must You Demand from Your Team?

How to calculate genuinely meaningful marketing metrics for campaign improvement.

How to Build an Inbound Marketing Strategy Around Business Pains

Using business pains is a great way to increase leads from inbound marketing - here's how!

7 habits of successful digital marketers in 2014

Seven essential habits digital marketers need to embrace for success in 2014.

Marketing Management: the CMO's Guide to Working with the IT, Customer Services and Sales Teams

Bring every department vital to your marketing management together to stay ahead of the competition.

Using iPad Apps as part of your marketing mix?

85% prefer apps to mobile websites. There are loads of reasons why businesses want to build an iPad app.

Remember the excitement you got when Cilla's Blind Date screen rolled back?

Why am I comparing scrolling down a parallax website to the singletons on both sides of the Blind Date screen?!

How Facebook's algorithm tweaks have cut the value of a "like" list

6 Photoshop Hacks Every User Should Know About

Discover some of the best tips and tricks every user should know for Adobe Photoshop.

Is native advertising more than an old girlfriend in a new dress?

Native advertising is a new take on the old idea of advertorial. Media owners like it, but does it work, what are the rules and how should its effectiveness be measured?

How iBeacon could disrupt consumer experiences

Slideshare presentation on how iBeacon could disrupt consumer experiences.

B2B Content Marketing Statistics and Trends: How Do You Measure Up?

Check out these B2B content marketing statistics and trends to help gauge how your content marketing program measures up

Your Content Marketing Strategy for 2014 and Beyond

Content marketing trends you should be adopting this year.

Is it a bird? Is it a plane? No, it's the hybrid CIO

Who are these fabled hybrid CIOs? Why are they so different from good old-fashioned CIOs?

Stop! Before You Hit Send: 6 Tips to Make Email Marketing Engaging

Six things you need to do to maximise the full potential of email marketing.

Starting a Blog? Avoid these Six Mistakes

So, you want to start a blog. Who doesn't? There are almost 71 million WordPress sites. Why the blog craze?

A Baker's Dozen: 13 Social Media Marketing Tips

Is there anyone reading this who does not believe their business could benefit from better use of social media platforms? Hands? No one? Okay! I think we all understand the value of social media in promoting a...

Building Marketing Operational Efficiency

What are the best practices for maintaining and building your marketing department, and with that, your company?

New campaign type for Google Shopping

Google yesterday announced the launch of a new campaign type for Google Shopping. This new update will fundamentally change the way in which Product Listing Ads (PLA) campaigns are managed.

5 things businesses need to know: The new EU Directive on consumer rights

The European Union has passed a new directive on consumer rights that will have a major impact on most, if not all,

The missed branding opportunity

It still blows my mind how many hotels charge for Internet service. I recently stayed at the Hilton Universal City in LA during part of my vacation. When I started up my laptop, I got the following page

What does hosted technology mean for businesses?

So why are so many experts convinced that hosted technology is the future? And what does it all mean for your business?

How Social Media Can Benefit Your Small Business

Small businesses with smaller budgets can capitalise on the opportunity to get their message out via Social Media

Dimensional thinking - the key to success in every marketing campaign

Marketing is now living in a multi-dimensional world and needs to deliver in many dimensions to achieve the results you

How to influence buying behaviour

Now that inbound marketing is the focus in the B2B world, developing content that adds value, educates, influences and i