Ben Howden 4 March 2014

How iBeacon could disrupt consumer experiences

Slideshare presentation on how iBeacon could disrupt consumer experiences.

This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications.

How iBeacon Could Disrupt Consumer Experiences from Inlight

Please login or register to add a comment.

Australia

Passionate about technology and the power of social media. Believes in marketing to 'people' not 'consumers'. Has over seven years experience covering both agency and corporate roles. Range of experience including social media, mobile marketing, digital strategy, search marketing, web analytics, digital media, ecommerce, and website UX. Career developed on a foundation of SEM and analytics and considers performance marketing and improving ROI from the digital channel to be a key strength. Has recently developed a strong interest in the power of mobile technology and social media to drive retail outcomes. Always looking for innovative solutions to solve business challenges.

See more about this author

Skills

Social Media, SEM, SEO, Display, Media Attribution, Mobile, Campaign Management, Creative Development, Account Management, Digital Media, Content Management Systems, Web analytics (Omniture & Google Analytics), Market Data (Hitwise), Conversion Optimisation, Web applications Industries: Classifieds, B2B, Entertainment, Automotive, Utilities, Retail, Insurance

Previous Experience

2011 - MiiBrand - Co-founder 2011 - 2012 Suncorp - Social Media Manager 2010 - 2011 Suncorp - Digital Advisor - General Insurance Brand & Marketing 2008 - 2010 AGL Energy - Digital Consultant 2007 - 2008 The White Agency - Account Manager 2007 - 2007 The White Agency - Campaign Manager

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

    
7 reasons why social media marketing is important for your businessSocial media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

                Sharron Nelson
                6 February 2018
            
Read more

10 Digital Marketing Trends for 2019 you Should KnowAs digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

                Georges Fallah
                27 December 2018
            
Read more

Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

                Salman Sharif
                7 July 2017
            
Read more

Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

What Marketing Content Do Different Age Groups like to Consume?Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

                Lisa Curry
                21 October 2016
            
Read more