Passionate about technology and the power of social media. Believes in marketing to 'people' not 'consumers'. Has over seven years experience covering both agency and corporate roles. Range of experience including social media, mobile marketing, digital strategy, search marketing, web analytics, digital media, ecommerce, and website UX. Career developed on a foundation of SEM and analytics and considers performance marketing and improving ROI from the digital channel to be a key strength. Has recently developed a strong interest in the power of mobile technology and social media to drive retail outcomes. Always looking for innovative solutions to solve business challenges.