Ben Howden 4 March 2014

How iBeacon could disrupt consumer experiences

Slideshare presentation on how iBeacon could disrupt consumer experiences.

This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications.

How iBeacon Could Disrupt Consumer Experiences from Inlight

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Australia

Passionate about technology and the power of social media. Believes in marketing to 'people' not 'consumers'. Has over seven years experience covering both agency and corporate roles. Range of experience including social media, mobile marketing, digital strategy, search marketing, web analytics, digital media, ecommerce, and website UX. Career developed on a foundation of SEM and analytics and considers performance marketing and improving ROI from the digital channel to be a key strength. Has recently developed a strong interest in the power of mobile technology and social media to drive retail outcomes. Always looking for innovative solutions to solve business challenges.

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Skills

Social Media, SEM, SEO, Display, Media Attribution, Mobile, Campaign Management, Creative Development, Account Management, Digital Media, Content Management Systems, Web analytics (Omniture & Google Analytics), Market Data (Hitwise), Conversion Optimisation, Web applications Industries: Classifieds, B2B, Entertainment, Automotive, Utilities, Retail, Insurance

Previous Experience

2011 - MiiBrand - Co-founder 2011 - 2012 Suncorp - Social Media Manager 2010 - 2011 Suncorp - Digital Advisor - General Insurance Brand & Marketing 2008 - 2010 AGL Energy - Digital Consultant 2007 - 2008 The White Agency - Account Manager 2007 - 2007 The White Agency - Campaign Manager

Education & Qualifications

This user has not entered their Education & Qualifications

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