Ben Howden 4 March 2014

How iBeacon could disrupt consumer experiences

Slideshare presentation on how iBeacon could disrupt consumer experiences.

This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications.

How iBeacon Could Disrupt Consumer Experiences from Inlight

Please login or register to add a comment.

Australia

Passionate about technology and the power of social media. Believes in marketing to 'people' not 'consumers'. Has over seven years experience covering both agency and corporate roles. Range of experience including social media, mobile marketing, digital strategy, search marketing, web analytics, digital media, ecommerce, and website UX. Career developed on a foundation of SEM and analytics and considers performance marketing and improving ROI from the digital channel to be a key strength. Has recently developed a strong interest in the power of mobile technology and social media to drive retail outcomes. Always looking for innovative solutions to solve business challenges.

See more about this author

Skills

Social Media, SEM, SEO, Display, Media Attribution, Mobile, Campaign Management, Creative Development, Account Management, Digital Media, Content Management Systems, Web analytics (Omniture & Google Analytics), Market Data (Hitwise), Conversion Optimisation, Web applications Industries: Classifieds, B2B, Entertainment, Automotive, Utilities, Retail, Insurance

Previous Experience

2011 - MiiBrand - Co-founder 2011 - 2012 Suncorp - Social Media Manager 2010 - 2011 Suncorp - Digital Advisor - General Insurance Brand & Marketing 2008 - 2010 AGL Energy - Digital Consultant 2007 - 2008 The White Agency - Account Manager 2007 - 2007 The White Agency - Campaign Manager

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

    
Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

4 Important Digital Marketing Channels You Should Know AboutIt goes without saying that a company can't do without digital marketing in today's world. 

                Digital Doughnut Contributor
                5 November 2014
            
Read more

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

                Mike Norman
                13 October 2017
            
Read more

Are virtual reality and augmented reality the next step for CMS?In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

                Leonie Mercedes
                16 October 2017
            
Read more

Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

                Roland Pokornyik
                31 October 2016
            
Read more