Article

Rachel Metscher
Rachel Metscher 25 February 2014

Starting a Blog? Avoid these Six Mistakes

So, you want to start a blog. Who doesn't? There are almost 71 million WordPress sites. Why the blog craze?

So, you want to start a blog. Who doesn’t? There are almost 71 million WordPress sites. Why the blog craze? There are many benefits to writing a blog:  brand awareness, build authority, content creation, and search engine optimization.  With so many benefits to blogging, what are some of the common mistakes to avoid when dipping your toe into the blogosphere?

 

 1)   Not enough Content Frequently

You know what is sadder than dove’s crying? People who post infrequent on their blog. Generally speaking frequency of how often you post, depends on your goals. Hubspot surveyed more than 7000 businesses and corporations to benchmark blogging performance in 2013. One of the biggest takeaways was that blogs producing more than 15 articles a month began to see substantial growth in site traffic. In fact, according to the charts, companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.


So, how can you combat infrequent posts? Set-up an editorial calendar to help yourself brainstorm ideas you want to cover. Jot down different topics to discuss on your blog. Here is a list to get you started:

2)   Content is not Insightful or Engaging

You heard content is king, but what does that mean? Anna Famery’s summary shared “If there is no content worth reading or seeing on the site, then people won’t go.” How do you fuel the content machine?

3)   Not Relevant to Your Intended Audience

Every blog should have a purpose.  Without a purpose it has no direction and therefore no end point or target audience.  At Concordia University Irvine there are several blogs with different purposes.  Departmental blogs showcasing activities, student blogs giving a glimpse of student life on campus and travel blogs following study abroad journeys.

http://lawrence.blogs.cui.edu/

http://abigail.blogs.cui.edu/

http://www.cui.edu/admissions/undergraduate

4)   You Didn’t Prepare

Ready, set, write.  Most people can’t begin writing with that mentality so don’t expect to be any different.  As Rachel says, “Plan for success.” Create a content calendar to gives you structure such as deadlines on when posts need to be edited and posted but flexibility on the content of the posts.  Life happens and you want to allow yourself the freedom to write on something meaningful so flexibility is really important.  Also prepare for reader responses.  Some readers may agree with your thoughts while others get offended.  Either way, have a plan of action in your back pocket.  How will you respond?  Will you have comment guidelines in place that foster healthy, constructive and encouraging engagement? Preparing  for after the post is live can sometimes be more important than before writing the post.

5) You Bore People

You meant well.  You thought your humor would come across in writing but it’s a flop.  Don’t fret.  The most important thing to keep in mind is this: noticing you are not engaging people is the first step to fixing the problem.  Should the time come when your mom is your only follower (thanks, mom!) take a step back and assess your writing style, content and post timing.  It may only be a minor adjustment that needs to take place not necessarily an entire blog overhaul (you thought you set the queued posts for 1PM but it’s set for 1AM! Whoops).

6) You Are Selling, but No One is Buying

Blog analytics can be your best friend or your worst enemy.  Either way though, you should keep track of the results.  Sure, the results could show that no one is clicking on your business’ website but that YouTube video was a huge hit! That’s important information.  Blogging can be relationship builder.  Honest, transparent and insightful content gains trust from audiences.  Once trust is built the buying will soon follow.
Bonus: Don’t forget to optimize your blog for key words. If folks can’t find your blog, all your interesting and important nuggets go to waste.

 

Originally appeared on Metscher’s Musing. Thanks to my good friend, Veronica Steele who also co-wrote this post.

 

Rachel DiCaro Metscher  has worked with many organizations to build their communications and marketing programs, including Fannie Mae, American Psychological Association, and The Princeton Review.

 

 Veronica Steele is the social media manager for Concordia University Irvine (CUI). She is responsible for CUI’s social media activities, which include engagement, strategy, branding, public relations, best practices and training.  You can check out what Veronica is working on through her site, Digital Socialite.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more