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Multi-Website Management: How To Maximise Internet Revenue And Profitability

Multiple, multi-brand or product-dedicated websites can offer a greater Internet presence than single sites.

William Yates28 January 2016
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New to PPC – 5 Best Practices the Experts Swear By

Does your small or medium-size business have a website? Most likely, and you’ve probably taken some steps to drive traffic your way including SEO, email marketing, and social media engagement. But if you’re looking to give your site traffic a boost (and increase customer conversations), pay-per-click advertising (PPC) may be just the thing.

Kenneth Andrew24 April 2019
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All Members are Equal. But are Some More Equal than Others?

Trillium
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The Curious Case of Project Management for Customer Transformation

As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping business processes, or developing new products and services.

Faizan m. Syed22 March 2023
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Co-Creation And Content Marketing - A Match Made In Heaven?

Can consumers play a part in the content marketing production process too?

Jake Coventry11 May 2015
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The Big Lie; Talent over influence

We recently hosted our first panel event focused on the theme of talent vs influence. We invited over 100 prestigious brands and industry professionals, including All Saints, Micheal Kors, Burberry and Jaguar Land Rover to discuss how influencer marketing is moving away from a focus on influence, and instead towards a focus on talent. Here's what we talked about.

William Soulier2 October 2019
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On Demand Webinar: Episerver CMS to create the ideal digital workplace for financial services

Episerver
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Growth Hacking For Mobile Apps

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted thatin 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.

Sujan Patel11 February 2016
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4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P22 March 2024
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Artificial Intelligence and Customer Analytics: A Guide for Marketers

Acquia
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The Complete Guide to Intent Marketing

Yext
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3 Ways to Improve Your Native Advertising Campaigns

The world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience so they're less invasive and are more likely to be consumed and enjoyed.

Janine Pares15 November 2016
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7 Important Qualities of Outsourced Content Writing

We asked the inbound marketing community what was most important to them when outsourcing content writing and here's what we found.

Chris Hornak18 July 2016
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Key Lessons From Digital Marketing Superstars You Should Know

To grow your business successfully, you must stay on top of relevant digital marketing trends - learn from 11 experts.

Digital Doughnut Contributor9 March 2015
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The Ultimate Guide to Social Media Marketing

Learn how to build brand awareness, drive traffic to your website, boost conversions or increase sales with a strong social media presence.

Asena Atilla Saunders6 October 2020
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The 5 Steps To A Champion Blog

In my opinion there are 5 crucial steps to creating and launching a Champion Blog, as a Professional writer. And it’s basically not all that complicated, but it is extremely time consuming and precisely why there is such a tiny margin of success.

Deon Christie27 September 2016
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November 27 2014

Digital Leaders Winter Banquet 2014

The Digital Leaders Banquet brings together senior marketing and business leaders from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining.

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Context is Important But it Isn’t Everything

As the amount of content people are consuming across various platforms continues to grow, they are being exposed to an increasing number of ads each and every day. In this crowded market, brands are competing for mere seconds of consumers’ time, particularly if you are to believe that the average person comes across 10,000 ads a day.

Alex Martinez1 March 2024
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Convincing The Impossible: What Marketing Needs To Learn From Sales

Why is marketing trying to convince everyone, everywhere?

Timothy Mettelman27 October 2014
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