All Members are Equal. But are Some More Equal than Others?

A guide to implementing and using member engagement scoring.

You need to measure engagement for the same reason you measure every other marketing activity – so you know what’s working and what isn’t.

If you want to create personalised experiences for your members, retain connections with your highly engaged members and persuade your less satisfied members to engage more, you should incorporate engagement scoring into your strategy.

This guide will explain:

• Why your strategy should include member engagement scoring
• The importance of personas in understanding the differing needs of your audience segments
• The 5 steps to implementing and using your engagement scoring strategy