Reports

All Members are Equal. But are Some More Equal than Others?

Please login or register to download the report

26 November, 2019

All Members are Equal. But are Some More Equal than Others?

Trillium

A guide to implementing and using member engagement scoring.

You need to measure engagement for the same reason you measure every other marketing activity – so you know what’s working and what isn’t.

If you want to create personalised experiences for your members, retain connections with your highly engaged members and persuade your less satisfied members to engage more, you should incorporate engagement scoring into your strategy.

This guide will explain:

  • Why your strategy should include member engagement scoring
  • The importance of personas in understanding the differing needs of your audience segments
  • The 5 steps to implementing and using your engagement scoring strategy

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2019 Ecommerce Trends and Tactics - with Sucharita Kodali

2019 Ecommerce Trends and Tactics - with Sucharita Kodali

Episerver
Episerver
Read more
 Getting Started with Omnichannel Marketing

Getting Started with Omnichannel Marketing

censhare
censhare
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more
2018 ACE Awards Winners’ Showcase

2018 ACE Awards Winners’ Showcase

Confirmit
Confirmit
Read more

Latest reports

See all
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more