Reports

The Quicksand, The Labyrinth and The Hydra: Overcoming Your Top 3 Digital Transformation Challenges

Please login or register to download the report

27 October, 2020

The Quicksand, The Labyrinth and The Hydra: Overcoming Your Top 3 Digital Transformation Challenges

Acquia

With most customer interactions today being primarily digital, nearly three quarters of companies report that they are accelerating their digital transformation initiatives.

But customers don't just want instant access and convenience from digital devices. They have high expectations from brands, and unfortunately, delivering on the experience component of digital transformation is complicated.

The three biggest challenges standing in the way of many brands' digital transformation are:

  • The inescapable trap of quicksand, leaving marketing and IT teams feeling incapable of catching up with content and digital experience creation
  • The complicated and confusing labyrinth customers find themselves lost in when the customer journey is riddled with inconsistent messages and unclear paths
  • The Herculean task of battling the hydra and reining in rogue digital initiatives across multiple products and geographies, while still allowing local flexibility with global governance, security and compliance

Download Acquia's e-book to uncover the path to overcoming the quicksand, the labyrinth and the hydra.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building Your Digital Experience Dream Team

Building Your Digital Experience Dream Team

Sitecore
Sitecore
Read more
Enjoy the Advantage of IT Modernization

Enjoy the Advantage of IT Modernization

Avanade
Avanade
Read more
All Members are Equal. But are Some More Equal than Others?

All Members are Equal. But are Some More Equal than Others?

Trillium
Trillium
Read more
Digital Transformation In Financial Services

Digital Transformation In Financial Services

Adobe
Adobe
Read more

Latest reports

See all
Reviewing Agency Business Processes

Reviewing Agency Business Processes

Tangram
Tangram
Read more
When is it Time to Switch up to an Integrated Platform?

When is it Time to Switch up to an Integrated Platform?

Tangram
Tangram
Read more
Managing Your Changing Workforce

Managing Your Changing Workforce

Tangram
Tangram
Read more
How Agency Processes are Evolving & What it Means for Agency Technology

How Agency Processes are Evolving & What it Means for Agency Technology

Tangram
Tangram
Read more