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How Agency Processes are Evolving & What it Means for Agency Technology
Join Tangram as they discuss the processes and technologies agencies are adopting to meet the changing needs of both clients and staff.
Agencies are evolving because they are being forced to by the rise of consultancies winning client accounts and attracting some of the best talent.
They are looking at how they can compete from how they are structure, who they employee and the types of services they offer.
The three main areas we have identified to highlight this change are:
- ‘Death of the department’ - the need to integrate skills have seen more multiple discipline teams work together.
- Deliverables – we are now dealing with data and analytics work and the integration of media in creative which means the skills needed to produce and manage these types of projects has changed.
- Business Experience Strategy – questioning ‘how we operate’, ‘how we manage to scale and ‘how we futureproof our businesses ‘are now driving operational decision making.
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