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The Complete Guide to Intent Marketing

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28 July, 2020

The Complete Guide to Intent Marketing

Yext

Improve Customer Experience and Increase Revenue With an Intent Marketing Strategy

Search behavior has changed. Consumers express their intent more often, and in greater detail, than ever before: Google sees over 2 trillion searches per year, up from 73 billion in 2004 and 1.2 trillion in 2012.

Yext_internet-marketing-Google-Searches-v3_600.png

This shift doesn’t only impact third-party search — brands are feeling the effects on their website, too. Did you know that users who search on your website are 1.8 times more likely to convert than those who don’t — and the 15% of visitors to your website who use the site search feature account for 45% of revenue?

To provide a great customer experience, drive revenue, and stay ahead of competitors, your brand must embrace an intent marketing strategy in 2020.

In this whitepaper, you’ll discover:

  • What intent marketing is and why it matters
  • How fundamental shifts in search have changed customer expectations
  • Tips to build your intent marketing strategy

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