Key Lessons From Digital Marketing Superstars You Should Know

To grow your business successfully, you must stay on top of relevant digital marketing trends - learn from 11 experts.

We are living in the Digital Age.


For growing your business successfully, you must ensure that you stay on top of relevant digital marketing trends, which in turn allows you to optimize your digital marketing efforts.


You must make sure your digital marketing strategy is in place, your content is mobile-optimized and you have a social media plan in readiness. There’s this and a plethora of other things to bear in mind. And who would know this better than the Digital Marketing Superstars.


From Brian Clark to Sean Gardner, these digital marketing gurus have maintained a strong digital footprint and achieved a great deal of success in this domain.


Here are 11 key lessons from these very successful digital marketers. Follow these mantras religiously and you will undoubtedly succeed.

1. Brian Clark 

Founder and CEO of one of the most influential blogs in the business Copyblogger, Brian Clark has been named by Forbes as one of the Top 10 Online Marketing Experts. With no connections and audience, Brian Clark launched a simple blog 9 years ago, which has now earned immense popularity owing to its remarkable content. Copyblogger, a multi-million dollar company is well known for the wealth of information it offers writers and marketers for growing their businesses.


Brian Clark’s digital marketing mantra: 

The smart way to practice effective online marketing is to treat social media and search engine results as aspects of a holistic strategy that centers around compelling content, rather than referring to them as three different things.

2. Belle Beth Cooper  

Co-founder of Exist, a personal analytics platform to track your life, Belle Beth Cooper is also a freelance writer. As an online marketing expert, she shares amazing tips and tactics with budding writers and social media marketers.


Belle Beth Cooper’s digital marketing mantra: 

Pay attention to the little things you do over and over again and find ways to automate them. Invest in tools like TextExpander, Keyboard Maestro, Launch Center Pro and Hazel if they can save you time.

3. Neil Patel 

Well-known as the traffic king, Neil Patel is the co-founder of Crazy Egg and KISSmetrics. SEO millionaire Neil Patel has all the SEO knowledge in the world to attract traffic to a website and improve business profitability.


Neil Patel’s digital marketing mantra: 

If you want to build a profitable online business in the long run, don’t find shortcuts. You have to follow a specific content marketing plan to reap the rewards. Creating great content has to be your primary focus, then and only then you will be able to get more traffic, links and profit.

4. Avinash Kaushik

An expert in Web Analytics, Avinash Kaushik is the Digital Marketing Evangelist for Google and the author of the top rated blog Occam’s Razor.


Avinash Kaushik’s digital marketing mantra: 

Having a well-structured Digital Marketing and Measurement Model is of immense importance. And a complete and competent Digital Marketing and Measurement model will focus on three key areas of marketing: Acquisition, Behavior and Outcomes.

5. Danny Sullivan

One of the pioneers of SEO, Danny Sullivan is the founding editor of the remarkable company Search Engine Land. In the online marketing world, Danny Sullivan is a name that holds immense importance. Danny is widely cited by the press on search marketing issues. He has an invaluable treasure trove of information for online marketers.


Danny Sullivan’s digital marketing mantra: 

      • Know what customers want and give team content beyond sales.
      • Google+ is crucial for local success in Google.
      • Social reinforces search, be social for search success.
      • Last but not the least; think about using structured data and the mobile visitor experience.

6. Gary Vaynerchuk

Having been an entrepreneur all his life, Gary Vaynerchuk is the author of three bestselling books and the CEO and co-founder of VaynerMedia. With more than a million followers on Twitter, Gary is well-known for building the digital presence of businesses using social media strategies.


Gary Vaynerchuk’s digital marketing mantra: 

Any company, whether you’re big or small, can look at the data and turn it into something actionable. If you actually learn something from your data and then turn that into a campaign or something actionable, you’re then able to leverage it. It’s about allocating the time to actually consume the data, and then being smart enough to process it.

7. Rand Fishkin

One of the digital marketing’s foremost practitioners and thought leader extraordinaire, Rand Fishkin is the co-founder of one of the most successful SEO firms of all time, Moz.


Rand Fishkin’s digital marketing mantra: 

For creating incredibly remarkable Rand like content, follow these five ways:


      • Practice, practice, practice
      • Establish your values
      • Be transparent
      • Strive to be empathetic
      • Discover your passions

8. Heidi Cohen 

President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen is world-renowned and has advanced in the digital marketing world purely on the brunt of her value-added content. She is also the creator of Actionable Marketing Guide, a popular blog on marketing tips and tricks.


Heidi Cohen’s digital marketing mantra: 

You always need to keep tabs on what’s happening around you. Keep up with changes in the environment (including styles, politics, and economics), transformations in technology, and the evolution of competitors. It’s not just your direct competitors. Most businesses do that. Consider the broader set of major players and indirect competitors.


By observing others, you’ll start to walk in your customers’ shoes and see your offering from their perspective.

9. Jeff Bullas 

A social marketing genius, blogger, author and strategist, Jeff Bullas has been ranked as the #1 Content Marketing Influencer. He has also made to the Forbes’ Top 40 Social Marketing Talent list.


Jeff Bullas’ digital marketing mantra: 

      • Give till it hurts.
      • Create viral content like BuzzFeed- write a great headline and try going negative.
      • You need to be working on earning and owning your content distribution TODAY.
      • Email list-budding is key.
      • Done is better than perfect.

10. Ann Handley 

Chief Marketing officer of Marketing Profs, a columnist for Entrepreneur and the author of the Wall Street Journal Bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley is one of the most influential women in the digital marketing world.


Ann Handley’s digital marketing mantra:

Great Content is the soul of your brand. When it comes to content show rather than tell, share insight or solve problems, reimagine rather than recycle.

11. Sean Gardener 

Co-founder of the Huffington Post ’Twitter Powerhouses Series’ and Forbes #1 social media influencer, Sean Gardener is the king of social media marketing.


Sean Gardener’s digital marketing mantra: 

Social media is like a bridge; every retweet, repin, every endorsement are "the bricks that help construct the bridge to where you want to be."

Digital marketing is an incredibly powerful tool. With lessons from the digital marketing experts, you will be able to use this tool more effectively in a way that will help you reach your target audience and goals.


About Author: 

Michael Georgiou is a dynamic business professional and entrepreneurial guru associated with Imaginovation – Raleigh Web Design Company proven his success in creative strategy, online branding, project management, and communication projects in both the public and private sectors.

FREE EVENT: Join Digital Doughnut in London on March 31st, 2015 for an evening of networking with speakers reviewing Digital Transformation

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