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What to Keep in Mind When Hiring Social Media Influencers

Wherever you look, almost everyone is connected to the Internet via their phones, laptops, or tablets. People are spending so much time on social media nowadays. This is why businesses have been leveraging the power of digital marketing in the past decade.

Stefanie Siclot2 August 2019
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A New Survey Reports Brand Marketing A More Important Skill Requirement Than Digital Marketing

A recent survey suggests brand marketing has overtaken digital marketing as a key skill for new marketing employees

Chris Jenkinson5 March 2013
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Mobile Ads Don't Work - We Know Why

Ads just don't belong everywhere. High on that list is mobile.

Digital Doughnut Contributor14 March 2013
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The Ultimate Guide to Delivering the Best Customer Experience Using the Machine Learning

Klevu
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New Study Finds Marketers Cite Customer Satisfaction as Top Priority

In a survey of over 150 senior marketers, respondents shared their strategies and challenges in relation to data privacy, consumer expectations, transparency, algorithmic bias, and inclusivity and representation in advertising. But one in two aren’t ready to go beyond regulatory requirements to adopt more ethical marketing practices for their customers.

Rhys Cater2 June 2022
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Digital Transformation Accelerator: Where Transformation Begins & Is Sustained

Businesses globally share the challenge - How to adapt their organization to facilitate Digital Transformation?

Ira Kaufman17 September 2015
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Instagram: Let’s Start At The Very Beginning

Social media platform Instagram plays an increasingly important role in the digital marketing strategy of many brands, supporting cross-channel campaigns and providing an extra line of communication between a business and its audience.

Kirstie Smith15 February 2016
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Podcast - Interview with Pedro Bados, Co-founder and CEO of Nexthink

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Pedro Bados, Co-founder and CEO of Nexthink.

Russell Goldsmith13 December 2021
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Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

88% of agency clients expect the business environment to be tougher this year than last year due to factors such as Brexit uncertainty, increased downward pressure on budgets and intense competition (UTTL Report 2017). Retail businesses are being hit particularly badly with a 2% fall in consumer spending last month (The Guardian), which is the fifth monthly decline in six months. This makes an incredibly difficult market for agencies with retail clients to win pitches and maintain a consistent pipeline of work from an existing client base.

Anna Bravington30 November 2017
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The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company, about his career path and how companies can make their marketing more effective.

Manu Mathew6 July 2018
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Expert ABM: Convert 3X More Deals with Account-Based Marketing

Demandbase
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The Marketer's Guide to Copywriting

dotdigital
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How To Select A Marketing Automation Software

Marketing is not just about acquiring customers, but also about retention. As well as a revenue generating strategy it also calls for a lot of investment in time and money. This is where automated marketing tools can help manage and implement several tasks and processes automatically.

Bhavesh Koladiya21 March 2017
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Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

In the absence of major ‘marquee’ events to reach high volumes of prospects, B2B marketing executives are going to have to carry on working harder than ever to reappraise content strategies. That was the take-out from a recent roundtable on content marketing, hosted by Demand Exchange and the BCMA, which also found marketers must build trust through listening harder to address pain points with insightful content.

Sean Hargrave9 December 2020
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3 Ways to Make the Most of Your Medical Services Email Advertising

Clinical practices are rapidly understanding the force of email showcasing. An expected 320 billion messages were sent and received overall, consistently in 2021! With over 4.1 billion email clients around the world, email is without a doubt one of the best channels for showcasing to patients.

Eric Spin ericspin19 January 2023
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Digital Marketing Strategies for 2019

It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve their strategies, keep an eye on emerging trends, and discard that which is no longer useful. Here are a few new strategies for upping your marketing game in 2019.

Boris Dzhingarov18 October 2019
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Another GDPR Blog....this time from the actual powers that be!

Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most?

Brad Chuck13 November 2017
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DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
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Let’s Never Return to The ‘Old Normal’

We’re all homeworkers now - and how quickly we have adapted and adopted the concept of ‘remote’, albeit with understandable teething problems along the way. And, even as lockdown eases and offices reopen, it is clear that the appetite for a new way of working remains. Hardly surprising as the agency world has at times been guilty of both presenteeism and unreasonable expectations around time spent “showing your face.”

Paul Frampton8 October 2020
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The Digital Power House

WBR Digital
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