The Marketer's Guide to Copywriting

Customer-centric copy and pro-writer tips

Calling all marketers! Is your copywriting up to scratch? Does it deliver the conversions you need? Is it compelling enough?

Help is here.

dotdigital are on a mission to transform multidisciplinary marketers into copy eggheads. Their three-part copywriting guide will help you master the art of the written word.

Part 1 of dotdigital's guide delves into customer-driven copy. Repurposing copy from those who actually buy from you is a winning tactic. Turn reviews, testimonials, and commentary into laser focused copy that sparks your customer’s interest.

In this guide you will learn:

• how to write effective copy from customer forums
• where to find the best copy inspiration
• copywriting secrets that only the pros know