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The Marketer's Guide to Copywriting
Customer-centric copy and pro-writer tips
Calling all marketers! Is your copywriting up to scratch? Does it deliver the conversions you need? Is it compelling enough?
Help is here.
dotdigital are on a mission to transform multidisciplinary marketers into copy eggheads. Their three-part copywriting guide will help you master the art of the written word.
Part 1 of dotdigital's guide delves into customer-driven copy. Repurposing copy from those who actually buy from you is a winning tactic. Turn reviews, testimonials, and commentary into laser focused copy that sparks your customer’s interest.
In this guide you will learn:
- how to write effective copy from customer forums
- where to find the best copy inspiration
- copywriting secrets that only the pros know
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