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The Marketer's Guide to Copywriting

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23 September, 2020

The Marketer's Guide to Copywriting

dotdigital

Customer-centric copy and pro-writer tips

Calling all marketers! Is your copywriting up to scratch? Does it deliver the conversions you need? Is it compelling enough?

Help is here.

dotdigital are on a mission to transform multidisciplinary marketers into copy eggheads. Their three-part copywriting guide will help you master the art of the written word.

Part 1 of dotdigital's guide delves into customer-driven copy. Repurposing copy from those who actually buy from you is a winning tactic. Turn reviews, testimonials, and commentary into laser focused copy that sparks your customer’s interest.

In this guide you will learn:

  • how to write effective copy from customer forums
  • where to find the best copy inspiration
  • copywriting secrets that only the pros know

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